ENGLISH PROJECT

 Diego Andrés Lancheros Sánchez

 Pedro Andrés López Esquivel
 Diana Alejandra Bermúdez Fajardo

Dialogue:

 Diego and Pedro are sharks

Storyteller: Today we have a special guest from Colombia. She is Diana Bermudez, and today
she comes to tell us about his product, MAGIC JAM.

Diana: Hello Sharks

Diego: Hello, Diana. Tell us, what are you doing here?

Diana: Today I’m here to present my project, MAGIC JAM. It’s a new company in Colombia, but
it is a special company, like its name, it is a magical company, because we have the best jam’s
taste in the world.

Pedro: How much money do you want?

Diana: I need 35 million with a 15% stake in the business.

Diego: I am not convinced, I don’t like

Storyteller: Is a difficult start for Diana, Diego is the hardest shark.

Pedro: Friend let her finish

Diana: Okey…the jams we develop are preservative-free, little sugar and 100% natural

Pedro: Wait, before this, tell me, how grow up this idea, Diana

Diana: In my grandparent’s town my family had the best breakfast restaurant... My grandma
made an unique recipe for jam, and this was a BOOM in this town. Currently my grandma is dead
but I inherited his recipe, and I want build a big company sharing something from my live. Our
motto is "give away flavor", the variation of flavors is very wide, there are different types of lula
jam, passion fruit, guanabana, blackberry, strawberry, freijoa, pineapple, tree tomato, and
others, it is important to promote the Colombian company and support to national businesses,
therefore, this idea of MAGIC JAM allows us to show that Colombian flavors are sweet and
delicious.

Our strategies are:

Profitability strategy

 Keep an adequate control of expenses.

 Efficiently manage inventory.

 Product quality.

 Optimize production.

 Use technology as an ally.

Competitive strategy:

 Variety of market flavors

 Innovation in product packaging

 Natural fruits, without preservatives and low in sugar

 Customer satisfaction

 Expansion to new markets

Market share strategy

 Make campaigns and promotions

 Developing jams with low sugar content and without preservatives

 Conduct customer product satisfaction surveys

 Strengthen the distribution network

Positioning strategy

 Constant improvement in the product

 Quality Products
 Taste of flavors in customers
 Customer Support
 Low prices and sales promotion

and the supplements and materials that we use to make the jams are:

1. Water

2. Fruits: we want fruits to be as natural as possible, free of chemicals

3. Sugar: we will use common sugar, which we use every day.

4. Label: It will contain the nutritional information, business contact, logo, and expiration date

we hope sharks can support us with this business idea, because it is original and Colombian.
Diego: Well, I liked the idea, I support the business, and I also have another idea that could
complete your business idea.

Pedro: I also liked the idea

Diana: and then ...

Diego: let's participate friend in this business.

Pedro: me too

Diana: Oh what a joy, thank you very much, we will work hard.