8/17/2020 SUPPLY CHAIN

MANAGEMENT
MINI PROJECT

HURRIYA KHAN (022-16-113980)

MUHAMMAD HASAN NAZIK (024-15-16593)

MAIRA AMIN (025-19-12073)

ALI AMAN (025-18-10727)

ALI OBAIR AHMED (021-18-45591)

SUBMITTIED TO

SIR UMER AHRAR

AND
TAHA BIN HASSAN
 Assignment 2
Q1. Keeping in mind classical conditioning, identify 5 advertisements mentioning
Unconditioned Stimulus (UCS), Conditioned Stimulus (CS) and Conditioned Response
(CR) for each advertisement (picture/ YouTube link required for each).

ADVERTISEMENT NO.1
https://youtu.be/lomlpJREDzw

UCS: Kaepernick
CS: Nike
CR: Inspiration

ADVERTISEMENT NO.2
https://youtu.be/h-5_3PtYlVI

UCS: Fawad khan and Mahira khan

CS: Tuc
CR: solution of light hunger

ADVERTISEMENT NO.3
https://youtu.be/PdiRVlMryHg

UCS: Discouragement+ support + Couragement or Bravery

CS: Pepsi
CR: Achievement or Success of dream

ADVERTISEMENT NO.4
https://youtu.be/nSgPn_X59LY

UCS: acid (waste of money + extra usage)

CS: Harpic chotu
CR: save money, retain in mind

ADVERTISEMENT NO.5
https://youtu.be/sCwt8QAiF5k

UCS: event, weak + unhealthy bride

CS: seasons canola oil
CR: health

Q2. Instrumental conditioning occurs in the form of Positive Reinforcement, Negative

Reinforcement, Punishment and Extinction. Identify advertisement on each of the
following (2 each). Properly mention which ad belongs to which form of instrumental
conditioning.

Positive reinforcement:
 https://youtu.be/I5_XH1ikNsw
 https://youtu.be/TqI9UgG2WsY

Negative reinforcement:
 https://youtu.be/qrmK0k0PN4c
 https://youtu.be/qrmK0k0PN4c

Punishment:
 https://youtu.be/TNcdYsB0xCY
 https://youtu.be/24rI6DipVmk

Extinction:
 https://youtu.be/hjAM2QI53Uw
 https://youtu.be/6gwmvT2x-Oo