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4th Periodical ENGLISH V
4th Periodical ENGLISH V
Directions: Choose and write the letter of the correct answer on your answer sheet.
When an advertiser decides to sponsor a television program, he looks for one, that he and his advertising agency
think will appeal to a large number of people. Some products are bought mostly by men and boys, others mostly by
women and girls. Some appeal to the whole family. So the advertiser chooses a program that will appeal to the group
that is most likely to be interested in the product.