Una mirada al interior de
Xerox Corporation
la vspera det siglo
das que eran tecnoégicamente supe.
ia. Menos de dos afios mas tarde, muchos
‘Bensaron que Xerox ya no era popular, y que en el futuro estaba destinado a desaparecer
Gradualmente, Considere los siguientes sucesos.
* Cuando las maquinas digitales de alta tecnologia de Xerox fueron igualadas por la com
tenca y ésta pudo ofrecer productos comparables a precios mas bajos, las ventas y los
ingresos de Xerox cayeron en picada
Las pérdidas de Xerox en el
onda la dedaracién de quiebra para
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