Group Task- UNIT 12- PRESENTING A PRODUCT

GROUP TASK: Prepare a Presentation about a new product you are launching to a potential
investor using a technological resource such as GOOGLE PRESENTATIONS, MICROSOFT TEAMS,
SLIDESHARE or any other you may know. You will present your product in class.

On preparing your presentation, take into consideration: The video the IMPORTANCE OF
PLANNING IN BUSINESS (Under Unit 9) and the information below(Business Plan Outline). You
don´t need to include all this information but it may help you.

A-BUSINESS PLAN SUMMARY

1) Describe your products and services.

2) Describe the history of your business if it is an existing business, or how you developed your
idea to start a new business.

3) Describe the legal structure of your business- sole proprietorship, partnership, or

corporation.

4) Describe your experience in this business and how it will help you succeed.

5) Describe you reason for believing the business will succeed.

B- MARKETING PLAN

1) Products or Services

I) What customer need or want is being filled?

II) What are the features and benefits of your products or services?

III) How will your product be made or how will your services be provided?

IV) Who will supply the materials?

V) What future products/services will you offer, and when?

5) Competition

I) Who are your main competitors?

II) What are their strengths and weaknesses?

6) Position

I) What will your market position be?

III) What is your competitive advantage- why will customers buy from you instead of the
competition?

7) Image and Packaging

I) What will the image of your business be?

II) What will your packaging look like (attach samples)

III) What do your business cards and promotional material look like (attach samples)

IV) Where will your business be located, and why did you choose this location? Include a
sketch of your floor plan.

8) Pricing

I) How did you determine your pricing strategy?

II) How do your prices compare to the competition?

9) Marketing Goals

I) What is your dream-where do you see your business in the next 2 to 5 years? Example goals:
I want to start a successful business. I want to expand my existing market share I want to add
new products/services.

10) Marketing Strategy

I) What is your promotional plan?

Source: Extract from PDF online (business_plan_outline_example.pdf)

2) Distribution

2 I) How will your products or services be distributed?

Aerogel Technologies sells aerogel materials directly to the public through the website
BuyAerogel.com o by telemarketing.

the aerogel will be sent by registered mail to the address indicated by the custommers, or
they could visit specific points of sale for the withdrawal of the product.

In case of wholesale industries, the logistic will be adequate to each customer, to facilitate
the process and to bring down costs, providing all the measures necessary to ensure the
appropiate delivery of the product.

3) Industry

I) What is happening in your industry (is it growing, stable or declining)?

II) What do you believe the future holds for this industry?

La industria del aerogel esta creciendo a pasos agigantados, gracias a las nuevas herramientas
tecnologicas y el descubrimiento de nuevos usos, es un producto que llego para quedarse.
El hecho de invertir en ivestigacion y desarrollo del aerogel, es garantia de un futuro
prometedor en el area de materiales.

Tanto para desarrollos sofisticados, como para usos mas cotidianos, este producto resulta una
alternativa mas que atractiva frente a su competidor mas instalado que es la lana de vidrio.

The aerogel industry is growing by leaps and bounds, thanks to new technological tools
and the discovery of new uses. Aerogel is here to stay, and t hat makes it more attractive to
invest in innovation as a great alternative to glass wool.
Aerogel research & development is a guarantee of a promising future, particularly related
to insulating materials.The best is yet to come.

4) Customers

I) Who are your customers- what does your customer profile look like?

Es tan amplio el horizonte de este producto que no se podria especificar un solo tipo de perfil
de cliente.

The horizon of aerogel is so broad that you could not specify a single type of customer
profile.

Our products are used by leading global companies in key energy market segments including
power generation industry beacuse it is ideal for high-temperature applications such as Steam
Distribution Networks.

Building & Construction industries which are demanding space requirements, use aerogel to
improve the comfort and safety of building occupants.

In addition, our product has been used in a wide variety of other applications including
industrial piping, equipment design, transportation and outdoor gear, including more
customers. High performance aerogel insulation offers extremely low thermal conductivity in a
thin, lightweight design.

II) How many customers will your business have?

III) What information do you have that supports your decisions about your customers?

El crecimiento de las industrias relacionadas al producto sera un indicador fundamental para

respaldar las decisiones acerca de nuestros clientes, aparte de mantenernos en contacto con
los clienttes particulares para conocer sus sugerencias para seguir creciendo.
The growth of the above-mentioned industries will be a crucial indicator in supporting
decisions about our clients, as well as keeping in touch with individual customers to learn
about their suggestions to continue growing.

IV) What is the growth potential for this business? What is your plan for growth?

V) What information do you have support your decisions about growth?

The company sells aerogel materials directly to the public through the website
BuyAerogel.com o by telemarketing.

the aerogel will be sent by registered mail to the address indicated by the customers, or they
could visit specific points of sale for the withdrawal of the product.

In case of wholesale industries, the logistic will be adequate to each client, to facilitate the
process and to bring down costs, providing all the measures necessary to ensure the
appropiate delivery of the product.

The aerogel industry is growing by leaps and bounds, thanks to new technological tools
and the discovery of new uses. Aerogel is here to stay, and t hat makes it more attractive to
invest in innovation as a great alternative to glass wool.
Aerogel research & development is a guarantee of a promising future, particularly related
to insulating materials. The best is yet to come.
The horizon of aerogel is so broad that you could not specify a single type of customer
profile.
Our products are used by leading global companies in key energy market segments including
power generation industry because it is ideal for high-temperature applications such as Steam
Distribution Networks.

Building & Construction industries which are demanding space requirements, use aerogel to
improve the comfort and safety of building occupants.

In addition, our product has been used in a wide variety of other applications including
industrial piping, equipment design, transportation and outdoor gear, including more
customers. High performance aerogel insulation offers extremely low thermal conductivity in a
thin, lightweight design.

The growth of the above-mentioned industries will be a crucial indicator in supporting

decisions about our clients, as well as keeping in touch with individual customers to learn
about their suggestions to continue growing.