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Warner Lambert Case Questions

To-Do Date: Nov 16 at 11:59pm

Warner Lambert (https://uwosh.instructure.com/courses/346596/assignments/2191814)

This week's discussion revolves around these questions. You can link to the discussion here.

1) Consider the three product-market structures. Are all three in global industries? Is there a need for
"global co-ordination" in all three industries as the case makes it out to be? If so, what activities in the
value chains are global? (10 points)

2) What kind of structural changes would you recommend? Please provide a clear blueprint for
change at the different levels(You may choose to use diagrams here) (20 points)

3) Provide an implementation plan which would address the following issues: What are the key
challenges of implementation that you will face? Which groups is likely to be most affected by your
suggested changes? What processes will be mainly impacted by your changes? What are the
potential gains? Where will the key disruptions take place? (20 points)

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