When FSSAI labelled maggi as unsafe due to its high lead content and monosodium glutamate,

Maggi has to call back the stock pertaining to Perceived Physical risk by consumers related to health
and safety.

Consumers will not be interested to buy Maggi due to psychological risk of consuming the least
quality product and social risk of being judged by others based on choosing the maggi after the
fiasco.

Pricing strategy:

Keeping the price constant as earlier and increase in value being delivered.

Maggi is perceived to be higher price but with benefits associated to it. Maggi need to regain that
confidence from the consumers. (Perceptual mapping)

Increase awareness about consumption of maggi is safe and healthy by proper indication of contents
being used with supporting results.

Price-quality relationship should be maintained.

Improve brand image to justify the price being paid by consumers.