Early in his career, Kjellberg's content mainly consisted of Let's Play videos.

[14] His commentaries
of horror games made up his best known content during this early stage, although he eventually
expanded into other genres.[15] Unlike conventional walkthroughs, Kjellberg devoted his Let's Play
videos to communicating more personally with his audience. [16] Variety detailed that Kjellberg "acts
like he's spending time with a friend. He begins each video introducing himself in a high-pitched,
goofy voice, drawing out the vowels of his YouTube moniker, then delves into the videos." [14]
Known for his idiosyncratic sense of humor, the nature of his video content has been described by
various outlets as goofy, energetic, and obnoxious, [17][18][19][20] yet genuine and unfiltered.[18][21] Lev
Grossman of Time noted that "he's totally unpolished, but at the same time his timing is consistently
spot-on," adding that "most of the critical literature about PewDiePie focuses on the bad language
and crude physical humor–and admittedly there are a lot of both–and the fact that he is, at the end of
the day, just a guy playing video games and yelling." [20] Rob Walker of Yahoo! wrote Kjellberg's
"chosen mode of sharing his critique happens to be ribald entertainment, an unmediated stream of
blurted jokes, startled yelps, goofy voices, politically incorrect comments and pretty much nonstop
profanity."[18] Occasionally, Kjellberg resorts to just gameplay, resulting in silent or emotional
commentary;[18] his playthrough of The Last of Us, was detailed to leave the usually vocal gamer
speechless at its ending.[22]