2. Marketing Debate: Is Service Marketing Different from Product Marketing?

Some service marketers maintain that service marketing is fundamentally different from product

marketing and relies on different skills. Some traditional product marketers disagree, saying

"good marketing is good marketing.”

Take a position: Product and service marketing are fundamentally different versus Product and

service marketing are highly related.

Essentially, marketing on products and services are different. One is tangible while the

other is intangible. Service marketing’s product is product is the people belong to company

providing services. (Nielsen, 2018) When you plan a strategy for marketing of services, it is most

important training of employees who are in the front line. On the other hand, product marketing

is mainly focused on price, promotion, place, and product.

Reference

Nielson, A. (2018). What is Service Marketing? NEW BREED +. Retrieved from

https://www.newbreedmarketing.com/blog/what-is-service-marketing