Marketing Principles Quiz 10%

Student name ‫ محمد محمود قباجة‬----------- student number 21710437

1) As a marketing manager how can you respond to the marketing

environment?
2) 1-Uncontrollable : React to forces in the environment ,
3) 2-Proactive : Aggressive action to affect forces in the environment ,
3-| Reactive : Watching and reacting in the environment

2) Why marketers should study the economic environment?

Because the economie environment consists of factors that affect consumer
purchasing Power and spending patterns

3) How perception influences on consumer behavior?

From three perceptual processes
: Selective attention : is the tendency for people to streen out most of the
information to which they are exposed
Selective distortion : is the tendency for people to interpret information in a
way that will support what they already believe
Selective retention : is the tendency to remember good points made about a
brand they favor and forget good points about competing brands

4) What is meant by Buzz marketing? And how buzz marketing effects on

consumer

Buss marketing : is the interaction of consumers and users of a product of

Service which amplifies of alters the original marketing message
This word - of -mouth, emotion , energy excitement , or anticipation about a
product or Service can be positive of negative ,