Social Media Marketing Of Pizza Hut

Company Introduction
 Pizza hut is one of the world’s largest restaurants chains operating globally in the
market.
 Pizza hut is a subsidiary of Yum Brands Inc.
 Pizza hut was founded as a small restaurant by two brothers in 1958.
 Pizza hut had successfully occupied a large area of market.
 Pizza Hut, an American restaurant chain, was one of the first players to bring the
pizza trend in India.
 It has taken place in the lives of Indian consumers as the brand that had made them
taste their first pizza.

Targeted Market of Pizza Hut

 Targeted Market selected for Pizza Hut is the young generation and college students.
 Targeted segment is attracted by using different discounts offer at times of college or
event.

Social media marketing tools used by Pizza Hut are as follows:

1. Twitter
 Pizza Hut uses twitter to establish their social media presence.
 This platform provides unique features that the brand is able to use to connect with
their fans and followers.
 Pizza Hut’s Twitter account is followed by a large amount of users.
  Their tweets have many different aspects; including, humour, sarcasm,
announcements, ads, and promotional codes and info.
 Their wide range of tweets helps to differentiate their brand against competitors’
social media accounts.
 Following images they twitted recently by giving social message.

2. Youtube
 Pizza Hut also puts in effort to create a social community through its Youtube
account.
 Their account has nearly 50 thousand subscribers.
 Most of the videos are commercials for the brand, the pizza chain does a good job of
incorporating humour into their videos. 
 Some other videos include miscellaneous things like interviews, and relief projects;
which helps portray the brand’s integrity.

3. Facebook
 Pizza Hut’s Facebook page is amongst some of the most liked pages in the food
industry, itself having over 31 million likes.
 The content on their Facebook page mostly contains commercials, promotions,
announcements of new products, and pictures.
 Their use of hashtags, celebrities, and collaborations with other popular pages helps
them stay relevant on fans’ newsfeeds.

4. Instagram
 Pizza Hut post pictures, videos, and animated GIFS to their fans.
 Their accounts on these platforms are mainly used to portray their delicious pizza.
 Most of the posts are to suggest topping combinations, new menu items, and events
that the brand took part in.
5. Ad Campaign
 The new ad campaign shows the YouTuber Bhuvan Ram get into a scuffle on the
road, when he gets distracted by the thought of ‘pizza’. He beats the odds and
obstacles to reach a Pizza Hut, where he indulges in his craving for food. It is
accompanied by a jingle, which continues to play in the background as the story
unfolds. The video is available in multiple Indian languages, with contextual changes
in the visuals, depending on the regional market.
In this way the brand also tries to connect with consumers via high-quality, relevant and
personalised content that is geofenced, and geotargeted on digital. It has a network of more
than 445 stores in the country, with sharp focus on tier 1 markets.