We are Nestlé

We are Nestlé, the Good Food, Good Life Company. We believe in the power of food to enhance
life.
Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents
age gracefully, and everyone live life to the fullest. Good food brings us together. Good food
also respects our planet and protects resources for future generations.
At Nestlé, we constantly explore and aim to push the boundaries of what is possible with foods,
beverages, and nutritional health solutions to enhance quality of life and contribute to a healthier
future.
To bring more pleasure and enjoyment. To enable better health. To make good nutrition accessible
and affordable to everyone. To make preparing foods and beverages increasingly effortless. To
protect and enhance our natural resources.

Maggi Desh ke Liye 2 Minute- Ek Chhoti Si Koshish

In the backdrop of an unprecedented crisis, what has truly kept us going is the inspiration we draw
from the actions of common people bringing about an extraordinary change. Be it ceaseless efforts
put in by the medical community or by educators who have embraced the new ways of teaching or
the farmers who have toiled for the produce we enjoy today, we can never thank them enough for
their contributions.
Maggi has been an integral part of Indian households and has been showered with trust and
affection for decades. At Nestlé India, we have re-committed ourselves to impacting lives through
enhancement of health and doing good for as many people as we can! Maggi Desh ke liye 2
minute campaign is inspired by all Indians who took small steps to make a big difference to our
country. With a series of initiatives around the 3 pillars –Swasthya (Health), Swachhta (cleanliness)
and Sahayata (Co-operation), we plan to unlock the power of food to enhance the quality of life for
everyone today and for generations to come.
Farmers have a vital role to play in our agrarian economy. Leveraging innovative solutions to aid
the farming community is our step towards Sahayata. Our aim is to lend a helping hand to our
farmers by engaging the brightest young talent to solve the problems plaguing them. The aim is to
inspire the youth to connect with agriculture and help solve some of the on-ground challenges.
Your submissions to the case study will be evaluated by a jury and the top 12 will be featured on
the Television broadcast of the challenge on Network18 channels led by CNN-News18.

About the Case

Nestlé India in collaboration with Network18 is pleased to unveil the Agri-Business Challenge. This
is a part of the ‘Maggi Desh ke liye 2 minute’ campaign where we aim to design innovative
solutions to help the weaker sections of our society overcome the impact of the pandemic. The Agri
Business challenge is crafted to connect the youth with agriculture and use your great ideas to
solve some on-ground challenges.
Participation Criteria

We invite students from the below business schools pursuing a full-time course (first year and
second year irrespective of specializations) to participate in the Agri-Business Challenge.

IIM-A (PGP & IIM-L (PGP &

IIM-C IIM-B FMS IIM-K
ABM) ABM)

XLRI TISS SIBM-Pune NITIE,Mumbai JBIMS SCMHRD

IIT-Mumbai,
MDI ISB IMT-G IIFT- Delhi MICA
SJSOM

MANAGE- SIIB, Pune (Agri

SP Jain IRMA- Anand NIAM Jaipur IIM Indore
Hyderabad Business)

NIFTEM,
CFTRI, Mysore
Sonipat(MTECH)

TEAM RULES

• Students can submit their entries in a team of 3 via Dare2Compete website

• Students in one team should belong to the same campus. Inter campus teams are not allowed
to participate
• One team cannot participate more than once in the challenge
• Students should belong to the listed B-school only
• Students going on exchange programs can participate in the challenge, provided they register
as a team of 3, in which not more than one member is on exchange program
Case Study Submission
• The virtual case launch of Agri-Business Challenge is planned for September 22, 2020 6:00 PM
on the Dare2Compete channel on Youtube post which the case will be made live
• Parallelly, we will also conduct Question and Answer session on the same platform where
students can get their queries resolved.
• The last date of submission for entries will be October 09, 2020.
• Visit the Dare2Compete Website and Nestlé Nthrall Facebook, Nestlé India Instagram & Nestlé
LinkedIn page to stay updated on the challenge.
• Only entries submitted before the due date on Dare2Compete will be considered for evaluation.
Any exception to this will be purely at the discretion of the management.
• Nestlé India and Network18 reserve the right to verify all the information submitted by teams
during case submissions. In case of any discrepancy, the entries could be disqualified.
• The entries should be in the form of a power-point presentation capped to 3 slides excluding an
introduction slide consisting details of the team name and members.
• If shortlisted, the team members will be informed about the format of submission for the future
rounds through Dare2Compete platform. It is the team member’s responsibility to keep a check
on the website for such communications.
• If the participant is found to have plagiarized any aspect of his/her entry, the participant will be
disqualified.
• The final eligibility of the participant will be subject to the discretion and approval of the
management.
• Any extensions in the deadlines will be at the sole discretion of the management.

Stages

The Agri Business Challenge is split into 3 stages:

- Stage 1: Opening Round with Case Submission
• All teams are requested to represent case solutions briefly on a 3 slider and upload the same on
Dare2Compete platform.
• The 3-slider presentation will be exclusive of an introduction slide on the participants.
• The assessors and jury members will evaluate the case submissions and the top 12 teams will
move to the case presentation round.
• The Jury will comprise business leaders from Nestlé India as well as renowned voices in the
agri-business field.
• This round will be eliminatory and will be used to assess teams that will proceed to the semi-
finals stage.
- Stage 2: Virtual Semi Finals with Case Presentation

• The top 12 shortlisted teams across campuses will present their detailed deck including a proof
of concept (which can be expanded to a 5 slider) to the jury comprising senior leaders from
Nestlé and renowned voices in the agri-business field.
• The jury will evaluate the performance basis on the 5-minute presentation and 10-minute
Q&A.
• The presentation will be recorded in 3 episodes with 4 teams presenting in each episode. This
shall be aired Network18 channels led by CNN-News18.
• This round will be eliminatory. The jury will shortlist 3 teams that will proceed to the grand finale
stage.
• All three members of the team need to be present for the jury round failing which the team shall
be disqualified.
• It is mandatory for all team members to come on video call in the virtual rounds wherever
applicable.

- Stage 3: Virtual Grand Finale

• The final presentation by the top 3 teams will be a 20-minute-long interaction per team (10-
minute presentation + 10-minute Q&A).
• The finalist teams will present to the jury consisting of experts from Agriculture and business
domain.
• The presentations will be recorded and aired on Network18 channels led by CNN-News18.
• The winning entry will collaborate with Nestlé India for implementation of the idea and will have
a potential to impact millions of lives!
• All three members of the team need to be present for the jury round failing which the team shall
be disqualified.
• It is mandatory for all team members to come on video call in the virtual rounds wherever
applicable.

Round-3: Grand Finale

Round-1: Case Launch and
Submission of entries
3 slider on the case
solution
Presentation to the grand
jury.
Round-2: SemiFinals and
case discussion
Deep Dive into Market
Research, Business case,
communication plan and
budgets

All participating students Round of 12 – TV show Round of 3

Evaluation

• A holistic and implementable model with or without partnerships shall be evaluated for
implementation.
• The solution should be sustainable and scalable.
• Impact on 3 pillars – people, planet and profit will be evaluated.
• The determination of finalists/winner is at the sole discretion of the jury.
• Proof of concept will be evaluated in the semifinals to understand the feasibility of the solution.

Rewards

1. The Winning team (National Winners) of the Grand Finale will be awarded with a cash prize of
Rs. 5,00,000*/-.
2. The First Runners Up team will be awarded with a cash prize of Rs. 2,00,000*/-.
3. All other teams entering Semi Finals will be awarded with a cash prize of Rs. 1,00,000*/- each.

*TDS deduction will be applicable on the reward amount. TDS deduction will be computed by the team at Nestlé India as
per the norms in place.