10.

Despite this; provided that; nonetheless

Use these phrases and essay words to demonstrate a positive aspect of your subject-
matter regardless of lack of evidence, logic, coherence, or criticism. Again, this
kind of information adds clarity and expertise to your academic writing.

A good example is:

Despite the criticism received by X, the popularity of X remains undiminished.

11. Importantly; significantly; notably; another key point

Another way to add contrast is by highlighting the relevance of a fact or opinion
in the context of your research. These academic words help to introduce a sentence
or paragraph that contains a very meaningful point in your essay.

Giving examples
A good piece of academic writing will always include examples. Illustrating your
essay with examples will make your arguments stronger. Most of the time, examples
are a way to clarify an explanation; they usually offer an image that the reader
can recognise. The most common way to introduce an illustration is “for example.”
However, in order not to repeat yourself here are a few other options.

12. For instance; to give an illustration of; to exemplify; to demonstrate; as

evidence; to elucidate
The academic essays that are receiving top marks are the ones that back up every
single point made. These academic phrases are a useful way to introduce an example.
If you have a lot of examples, avoid repeating the same phrase to facilitate the
readability of your essay.

Here’s an example:

‘High involvement shopping’, an experiential process described by Wu et al. (2015,

p. 299) relies upon the development of an identity-based alliance between the
customer and the brand. Celebrity status at Prada, for example, has created an
alliance between the brand and a new generation of millennial customers.more