i

GEOJIT FINANCIAL SERVICES LIMITED

ONLINE INTERNSHIP PROJECT
Submitted by
ELDHOSE PAUL RAJ K
Roll no
MGP19MBA41
Under the guidance of
Ms. JINUMOL P
ASSISTANT PROFESSOR
In partial fulfilment of the requirements for the award of the degree

of
MASTER OF BUSINESS ADMINISTRATION
of APJ Abdul Kalam Technological University, Kerala

Saintgits College of Engineering

Kottukulam Hills,Pathamuttom, Kottayam

August-2020
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DECLARATION
I, ELDHOSE PAUL RAJ K, hereby declare that I hereby declare that matter embodied in this
online internship project of GEOJIT FINANCIAL SERVICES LIMITED, was submitted to
the Department of MBA, Saintgits College of Engineering, affiliated to A P J Abdul Kalam
Technological University is a record of the original work done by me and no part of it has been
submitted earlier for award of any Degree, Post-Graduation or similar title of any other
University or Institution.

Place: Pathamuttom

Date: 08-08-2020 ELDHOSE PAUL RAJ K

 iii

ACKNOWLEDGEMENT
First and foremost, I express my gratitude to God Almighty for His blessings to complete
this work.

I express my heartfelt gratitude to our Dean Dr. Roji George, for providing the facilities for
doing this online internship.

I am grateful to my faculty guide, Assistant Professor, Ms. Jinumol P, for his whole hearted support
and guidance.

I would like to express my profound gratitude to the entire faculty at the Department of
MBA, Saintgits Institute of Management, for their interest and co-operation in this regard.

Last but not the least; I extend my sincere thanks to my parents and friends for their
valuable help and encouragement throughout my Internship.

ELDHOSE PAUL RAJ K

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TABLE OF CONTENTS

Chapter Title Pg. No.

No:
Chapter 1 Introduction
1.1 Introduction
1.2 Objective of the Online Internship
Chapter 2 Organizational Analysis
2.1 Industry Analysis
2.2 Major financial services players in India
2.3 Nature of the Organization
2.4 Company History
2.5 Mission, Vision and Values
2.6 Governing body and Top Management
2.7 Organizational structure
2.8 Products / Services of the company
2.9 Competitor analysis
2.10 Financial analysis

2.11 Description of supporting function

2.12 SWOT Analysis of the company
Chapter 3 Learnings from the Online Internship
3.1 Findings
3.2 Learnings from the Online Internship
3.3 Self - analysis of Achievements Vs Objective
Chapter 4 Conclusion
Conclusion
Reference
Appendix 1- Document of Interaction of 14 days
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LIST OF FIGURES

Fig No: FIGURE HEADINGS Pg. No.

2.1 Organization Structure

LIST OF TABLES
Table No: TABLE HEADINGS Pg.
No.
2.1 Types of Financial Services
2.2 Stock and Trading Brokerage Fees
2.3 Competitive analysis
2.4 Valuation
2.5 Profit and Loss Statement
2.6 Balance Sheet
1 Daily Report 1,2
2 Daily Report 3,4
3 Daily Report 5,6

4 Daily Report 7,8

5 Daily Report 9,10

6 Daily Report 11,12

7 Daily Report 13,14

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CHAPTER 1

INTRODUCTION
 2

INTRODUCTION

The brokerage industry is currently characterized by a large number of companies (private or

unorganized). In effect it is a fragmented industry with a large number of participants. The
industry thus has monopolistic competition‟, i.e. a large number of firms selling as lightly
differentiated product. Indian stock broking industry is the oldest trading industry that has
been around even before the establishment of BSE in 1875. Despite passing through a
number of changes in post liberalization period, the industry has found its way towards
sustainable growth

Another crucial component of India’s financial industry is the insurance industry. The
insurance industry has been expanding at a fast pace. The total first year premium of life
insurance companies grew 17.35 per cent year-on-year to reach US$ 25.44 billion during
April 2017-February 2018. In FY19 (up to October 2018), premium from new life insurance
business increased 3.66 per cent year-on- year to Rs 1.09 trillion (US$ 15.46 billion). In
FY19 (up to October 2018), gross direct premiums of non-life insurers reached Rs 962.05
billion (US$ 13.71 billion), showing a year-on-year growth rate of 12.40 per cent.

Along with the secondary market, the market for Initial Public Offers (IPOs) has also
witnessed rapid expansion. The total amount of Initial Public Offerings increased to Rs
84,357 crore (US$ 13,089 million) by the end of FY18. The total number of IPO’s reached
161 and amounted to US$ 5.52 billion between January- November 2018.@ In FY17,
individual wealth in India expanded to Rs 344 lakh crore (US$ 5,337.47 billion) from Rs
310 lakh crore (US$ 4,620.66 billion) in FY16.
 3

1.1 OBJECTIVE OF THE STUDY

• To give familiarize with the business organization.

• To gain familiarize with the different departments in the organization and their functioning.
• To understand how the key business processes are carried out in organizations.
• Understand how information is used in organization for decision making at various levels.
• To relate theory with practice.

Some of the limitations of the study were:

• The findings need not be conclusive but only indicative.

• Could only rely on secondary information.
 4

CHAPTER 2
ORGANIZATIONAL ANALYSIS
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2.1 INDUSTRY ANALYSIS

Financial Services is a term used to refer to the services provided by the financial market.
Financial Services is also the term used to describe organizations that deal with the
management of money. These are the types of firms comprising the market, that provide a
variety of money and investment related services. Financial services are the largest market
resource within the world, in terms of earnings.

The financial services industry is the largest-earning sector in the world. Through
interventions in industry and agriculture and other formal sectors, they provide lines of
credit and investment. Financial services show the poor ways out of poverty and of leading
better lives.The financial services industry manages money for individuals and corporations.
It comprises such organizations as commercial and investment banks, insurance companies,
hedge funds, credit-card companies, consumer finance firms, accounting agencies, and
brokerage firms. The industry’s services are mainly related to banking and insurance
services, asset management, investments, foreign exchange, and accounting.

Financial services form the lifeblood of economic growth and development. They facilitate
the setting up of big and small businesses and the expansion of businesses. Employment and
entrepreneurship created with the help of this services and enable people to earn and save.

Global Scenario:

Global growth is projected at –4.9 percent in 2020, 1.9 percentage points below the April
2020 World Economic Outlook (WEO) forecast. The COVID-19 pandemic has had a more
negative impact on activity in the first half of 2020 than anticipated, and the recovery is
projected to be more gradual than previously forecast. In 2021 global growth is projected at
5.4 percent. Overall, this would leave 2021 GDP some 6½ percentage points lower than in
the pre-COVID-19 projections of January 2020.
This year, a large number of people across the world have been forced to stay home and also
find alternate careers as COVID plays havoc with the job market.
 6

In the US, a huge number have set up accounts with brokerages like Robin Hood and in
India, we have seen an unprecedented interest in trading as a career or as a means to generate
supplementary income. The trend is visible not just in India but in the whole world as well.
From the beginning of April, when markets began to improve, dozens of companies with
negative equity value, aka Penny stocks, have moved higher.

Indian Scenario

The services sector has been a great stimulus to the Indian economy accounting for 56.9 per
cent of the gross domestic product (GDP), wherein the financial services segment has been a
major contributor. The growth of the financial sector in India at present is nearly 8.5 per cent
per year.

Dominated by commercial banks which have over 60 per cent share of the total assets,
India’s financial sector comprises commercial banks, insurance firms, non- banking
institutions, mutual funds, cooperatives and pension funds, among other financial entities.
The last two decades have seen the sector developing a more contemporary outlook. The
Government of India has helped in this development, introducing reforms to liberalize,
regulate and enhance the country’s financial services. Today, India is recognized as one of
the world’s most vibrant capital markets. Notwithstanding challenges, the sector’s future
seems to be in good hands.

Types of Financial Services:

Brief profiles of some of the services offered by the financial services sector are given
below.
Asset or fund-based Fee based services:
services:

• Underwriting • Corporate Advisory

Services
• Leasing
• Bank Guarantee
• Hire Purchase
• Merchant Banking
• Bill Discounting
• Credit Rating
• Venture Capital
• Stock Broking
• Housing Finance
• Mutual Fund
• Insurance Service
• Capital restructuring

Table 2.1
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2.2 MAJOR FINANCIAL SERVICES PLAYERS IN INDIA

The financial system of a country has a great impact on the economy with financial services
companies responsible for the robust economic growth. There has to be a direct link between
the regulatory institutions and the intermediary institutions while determining the financial
system of a country.

Financial services provided by finance companies include insurance, housing financing,

mutual funds, credit reporting, debt collection, stock broking, portfolio management, and
investment advisory. Following are the major players in India:

• Motilal Oswal

• Geojit Financial Services Limited

• ShareKhan

• SBI Capital Markets Limited

• Bajaj Capital Limited

• DSP Merrill Lynch Limited

• Birla Global Finance Limited

• Housing Development Finance Corporation

• PNB Housing Finance Limited

• ICICI Group

• LIC Finance Limited

• L & T Finance Limited

• Karvy Group

Source:WWW.Moneycontrol.Com
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2.3NATURE OF ORGANIZATION

Geojit was founded by C J George and his friend Ranajit Kanjilal in 1987. In these three
decades, the Company has grown to become one of India's leading investment services
companies. During this journey, the Company has gained the reputation of being a
transparent, cutting-edge and client centric organization. It is a leading retail financial
services company in India with a growing presence in the Middle East. The company rides
on its rich experience in the capital market to offer its clients a wide portfolio of savings and
investment solutions. The gamut of value-added products and services offered ranges from
Equities and Derivatives to Mutual Funds, Life & General Insurance and third-party Fixed
Deposits. The needs of over over 934,000 clients are met via multichannel services - a
countrywide network of over 512 offices, phone service, dedicated Customer Care Centre
and the Internet.

Geojit has membership in, and is listed on, the National Stock Exchange (NSE) and the
Bombay Stock Exchange (BSE). The Company’s active client base stood at 8,65,000, with a
network of 512 offices and Assets Under Custody and Management of Rs.32,379 crore as on
31 March 2018.
2.4 Company History

1987 : C. J. George establishes M/s C. J. George and co., a proprietary firm at

Ravipuram
1995 : Becomes a Public Limited Company and is named Geojit Securities
Limited. Kerala State Industrial Development Corporation (KSIDC)
acquired 24% of the stake in the company, it is the only stock broking
company in which has a participation on equity from the Government
of India.
2000 : Geojit becomes the first broking firm in the country to offer internet.
trading facility, which is inaugurated by D. R. Mehta

2001 : Geojit along with Barjeel Shares and Bonds LLC, U.A.E. begins a
joint venture in the UAE called Barjeel Geojit Securities LLC.
2007 : French Banking giant BNP Paribas became Geojit’s
shareholder with 27% stake
 9

2010 : Launches FLIP – ME, India’s 1st mobile trading application.

 10

2012 : Inauguration of the company’s new Corporate Office in Cochin by

the then Chief Minister of Kerala, Oommen Chandy.
2013 : Launches Flip– Social, India’s 1st application to trade through
Facebook.
2015 : Geojit BNP Paribas launched a new advanced trading platform
branded Selfie .
2017 : Company renamed as Geojit Financial Services Ltd. BNP Paribas, the
French multinational bank remains a prominent shareholder along with
C J George, the company's founder and Managing Director, Kerala
State Industrial Development Corporation (KSIDC) and Rakesh
Jhunjhunwala, renowned investor.
2018 : The Company launched Funds Genie, a Mutual Funds advisory and
investment platform

2.4.1 Business

Geojit has a pan-India network of offices and has been steadily growing its strong presence
in the Middle East. The Company leverages on its rich sectoral experience to offer a gamut
of savings and investment solutions. The Company’s wide portfolio of value-added products
and services comprises of equities, derivatives, mutual funds, online financial planning,
portfolio management services and investment advisory services.

Geojit relies on state-of-the-art technology to offer its clients the opportunity to plan and
invest. The Company enjoys strategic B2B agreements with Federal Bank, Oriental Bank of
Commerce, South Indian Bank, Corporation Bank, Shamrao Vithal Cooperative Bank,
Andhra Bank and Catholic Syrian Bank. These agreements allow Geojit to open integrated
3-in-1 accounts for its clients.

2.4.2Major Stakeholders

In 2007, the global banking major BNP Paribas, joined the Company as a major shareholder
along with Mr. C. J. George, Founder and Managing Director, Kerala State Industrial
Development Corporation (KSIDC) and Mr. Rakesh Jhunjhunwala.
 11

2.4.3Footprints

The Company’s network of 511 offices is spread across 19 states and 2 Union Territories in
India, and Middle East.

When sceptics believed that there was no room for innovation in India’s financial services
sector, Geojit consistently sought better ways of doing things and undertook pioneering
initiatives, which changed the investing culture in India. Geojit was the first stock broking
company in India to:
• Launch internet trading in 2000.

• Launch integrated internet trading system for cash and derivative segments in the
year 2002.
• Launch commodity trading in rubber futures in 2003

• Launch cardamom futures in 2004. The first in the world.

• Commence domestic retail operations in a foreign country.

• Launch exclusive branches for women in 2005.

• Launch trading through mobile phones in 2010.

• Launch trading through a Facebook-based application in 2013.

• Launch new Trading Platform named selfi in 2015.

The result is that Geojit has emerged as one of the most trusted brands in India’s financial
services sector.

Geojit took a momentous decision. The Company would only accept cheque- based payment
from clients and not cash. Sceptics felt that Geojit would lose space to competition. They
stood at their ground. Their customers continued to remain loyal and this enhanced their
credibility. In addition, it became easier for them to control their rapidly growing business.
They gained precious management bandwidth, serviced customers better and grew faster.
They finished with less cash on their table but with more cash on their Balance Sheet. Soon
Geojit’s practice of cashless transactions became the industry norm
 12

.
Retail broking was not just their core business; it was something by which they were
known for. Geojit's brand identity was synonymous with that of an honest and
transparent financial market intermediary. During FY2016-17, they generated 83 %
of their revenues from brokerage fees. Although they generated sizeable revenues
from this business, the reality was that at the retail level many derivatives and day
traders were losing money in the market. At Geojit, they took a decisive call to
emphasize benefits of the Systematic Investment Plan (SIPs) and mutual fund
investments with the objective of generating long-term client wealth, particularly
for beginners. In line with this, they embarked on a strategic course correction: they
halved the commissions paid to their dealers who generated brokerage revenues in
derivatives and day trading segments and encouraged them to market SIPs and
mutual funds instead.
This is the result: Geojit reported a 44% increase in terms of distribution based
revenues during FY2016-17. The Company climbed from 5 in the list of non-bank
SIP distributors during FY2018-19to 3 by the close of FY2016- 17 and number one
among stockbrokers.

2.5 MISSION, VISION AND VALUES

2.5.1 Mission

• We want to have a positive impact on our stakeholders and on society.

• Our highly committed teams will deliver first-class service and solutions to our
clients through our integrated model.
• We will offer to our colleagues an inspiring and stimulating place to work.

• We want to be among the most trustworthy players of our industry, by

anchoring further our values and ethics in our everyday behaviors.
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2.5.2 Vision
To achieve excellence in all our endeavors while delivering superior value to
stakeholders & delighting them.

2.5.3 Core purpose

To be a well-respected and preferred global financial service organization enabling
wealth creation for all our customers.

2.5.4Values
Integrity : company honoring commitment with highest ethical
and Business practices
Teamwork : Attaining goals collectively and collaboratively
Meritocracy : Performance get differentiated, recognized and
rewarded in an apolitical environment

Passion and Attitude : High energy and self-motivated with a ‘Do it’
attitude and entrepreneurial spirit.
Excellence in Execution: Time bound results with a framework of the
company’s value system.
2.6 GOVERNING BODY AND TOP MANAGEMENT
Name Designation
A Balakrishnan Whole Time Director
C J George CEO
C J George Managing Director
Liju K Johnson Co. Secretary & Compl. Officer
Liju K Johnson Secretary
M G Rajamanickam Nominee Director
Mahesh Vyas Ind. Non-Executive Director
Punnoose George Non- Executive Director
R Bupathy Chairman
Radhakrishnan Nair Ind.Non-Executive Director
 14

Sanjeev Kumar Rajan Chief Financial Officer

Satish Menon Whole Time Director
Sharmila Mary Jospeh Non- Exe. & Nominee Director

2.7 ORGANIZATIONAL STRUCTURE

MD’s office

HR Operation Finance Depositor Terminal

s & System y

Marketing Sales Legal Product Head

Corporate B2B Compliance Equities

communication
and Ethics
Document Derivatives
Admin Software
Management
Technical
Currency
Client Registration Operations
Research Futures
Customer Care - Branches
Dept. DP Accounts

Client Registration Equity Research E-Insurance

Management EDS Office Desk
PMS
Customer Service Fundamenta
& digital l research Margin Trading
Information
System Funds and Distribution of
MF Back Office Security
settlement Geojit MF
JV Support SIP
Credit Internal Audit
Desk

OCB Management
Account

Figure.2.1
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2.8 PRODUCTS AND SERVICES

• Equities trading

• Derivatives trading

• Currency futures

• DP Accounts

• E- Insurance

• Portfolio Management Services

• Margin Trading

• Distribution of Mutual Fund

• Systematic Investment Plan

• Life Insurance

• General Insurance

• Geojit Investment Advisory Service

• Geojit Online Financial Planning

• Geojit Profiled Investment Tool

• Risk profiling

2.8.1 Stock and Trading Brokerage Fees

Table 2.2

Stock Brokerage Fees/Charges

Trading Account Opening Fees NIL
Trading Account AMC NIL
Demat Account opening Fees NIL
Demat AMC charages 800
 16

Trading Brokerage Charges

Equity Delivery Brokerage 0.30%

Equity Intraday Brokerage 0.03%

Equity Futures Brokerage 0.03%

Equity Option Brokerage Rs. 192 per contract

Currency Future Trading Brokerage Rs. 192per contract

Currency Option Trading Brokerage Rs. 192 per contract

Commodity Trading Brokerage NA

Other Charges
1p per share or Rs 20/contract
Minimum Brokerage Charges
whichever is higher

Taxes
• Equity Intraday: 0.025% (on
Sell trade)
• Equity Delivery: 0.1% (on Buy
and Sell)
• Equity Futures: 0.01% (on Sell
trade)
Securities Transaction Tax (STT) • Equity Options: 0.05% (on Sell
trade premium) or 0.125% (on
exercised options)
• Currency Futures: Nil
• Currency Options: Nil
• Commodities: 0.01% on sell
side (Non-Agriculture)

SEBI Charges Rs 15 per Crore

18% on (brokerage + transaction
Goods and Services Tax (GST)
charges)
Charged as per the state of the
Stamp Duty
client's correspondence address.
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2.9 COMPETITOR ANALYSIS

Geojit financial services top competitors include in the full-service category include
ICICI Direct, Sharekhan, HDFC Securities, Angel Broking and Axis Bank. The top
competitors in discount broker category include Zerodha, 5paisa and upstox.
Catering to investor’s major concern of portfolio diversification, leading players are
also seen introducing the concept of thematic investments through in house
portfolio development or by partnering with companies such as Smallcase.
Similarly, geographical diversification needs are also being served by Stockal &
Vested Finance by introducing the concept of global investing to Indian investors.
Name Last Price Market Sales Net Profit Total
Cap. Assets
(Rs. cr.) Turnover
ICICI Securities 493.1 15,885.46 1,705.51 536.71 2,691.15
Indiabulls Vent 119.75 6,889.79 305.77 246.05 5,053.36
Dolat Investment 56.9 1,001.44 87.38 71.05 229.38
5paisa Capita 382.65 974.9 108.09 -7.89 357.48
Geojit Fin 39.9 950.82 285.46 37.74 373.99
AB Money 35.55 200.15 166.66 11.99 275.1
Inventure Grow 17.7 148.68 13.68 4.32 149
Prime Sec 47.25 125.28 10.38 2.29 75.64
Emkay Global 46.75 115.09 128.48 6.37 144.74
Steel City Secu 27.45 41.47 58.78 8.67 72.66
DB (Int) Stock 9.9 34.65 9.76 2.09 40.99
Indbank Merchan 7.55 33.51 8.77 2.09 60.21
Almondz Global 9.95 25.76 35.53 1.2 135.21
BLB 4.25 22.47 202.34 -8.04 92.5
Khandwala Sec 10 11.94 3.36 0.19 32.22
Stampede Cap 0.5 11.45 1.77 -8.28 4.37
Table 2.3: Competitive analysis
The main competitors when considering the market cap are Dolat Investment, 5paisa
Capita, but the customers continued to remain loyal and this enhanced their credibility. In
addition, it became easier for them to control their rapidly growing business. They gained
precious management bandwidth, serviced customers better and grew faster, which
helped them to have more turnover and profit.
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2.10 FINANCIAL ANALYSIS

Table 2.4 Valuation

PROFIT AND LOSS ACCOUNT OF LAST 3 YEAR
Table 2.5
PROFIT & LOSS ACCOUNT OF GEOJIT FINANCIAL SERVICES (in Rs. Cr.) 20-Mar 19-Mar 18-Mar
12 mths 12 mths 12 mths
INCOME
REVENUE FROM OPERATIONS [GROSS] 285.46 252.38 288.59
Less: Excise/Sevice Tax/Other Levies 0 0 0
REVENUE FROM OPERATIONS [NET] 285.46 252.38 288.59
TOTAL OPERATING REVENUES 285.46 265.04 304.08
Other Income 1.42 20.25 30.1
TOTAL REVENUE 286.88 285.29 334.18
EXPENSES
Cost Of Materials Consumed 0 0 0
Operating And Direct Expenses 0 54.31 69.94
Changes In Inventories Of FG,WIP And Stock-In Trade 0 0 0
Employee Benefit Expenses 101.31 101.32 93.06
Finance Costs 2.94 0.69 0.4
Depreciation And Amortisation Expenses 23.67 13.72 12.42
Other Expenses 96.08 59.58 56.92
TOTAL EXPENSES 224.58 229.62 232.74
PROFIT/LOSS BEFORE EXCEPTIONAL, EXTRAORDINARY ITEMS AND TAX 62.3 55.67 101.44
Exceptional Items -10.2 -7.5 0
PROFIT/LOSS BEFORE TAX 52.1 48.17 101.44
TAX EXPENSES-CONTINUED OPERATIONS
Current Tax 14.36 19.38 35.56
Less: MAT Credit Entitlement 0 0 0
Deferred Tax 0 -0.12 -1.48
Tax For Earlier Years 0 -0.42 -0.12
TOTAL TAX EXPENSES 14.36 18.84 33.96
PROFIT/LOSS AFTER TAX AND BEFORE EXTRAORDINARY ITEMS 37.74 29.33 67.49
 19

PROFIT/LOSS FROM CONTINUING OPERATIONS 37.74 29.33 67.49

PROFIT/LOSS FOR THE PERIOD 37.74 29.33 67.49
OTHER ADDITIONAL INFORMATION
EARNINGS PER SHARE
Basic EPS (Rs.) 1.58 1.23 2.85
Diluted EPS (Rs.) 1.58 1.22 2.79
DIVIDEND AND DIVIDEND PERCENTAGE
Equity Share Dividend 0 47.62 29.52
Tax On Dividend 0 9.79 6.01
Equity Dividend Rate (%) 150 100 200

From the above table we can conclude that in the year 2020 the sales and profit of the company
increases that of 2019, the expenditure decreased in the year 2020 when compared to other year.
On a standalone basis, Company has recorded a total income of `285.46 crores for the financial
year ended 31st March 2020, a difference of 13% compared to last year’s figure of `252.38
crores. The profit before tax is 52.1 crores and the net profit after tax is 37.74 crores.
During the year under review, operational income stood at ` 285.46 crore, registering 7.5%
increase over the previous year. Total income stood at ` 285.46 crore, registering 13% increase
over the previous year. The increase in financial product distribution income is mainly
attributable to the implementation of full trail model of commission from October 2018 onwards
which led to increase in the upfront income including B30 commission.
BALANCE SHEET OF LAST 3 YEARS
Table 2.6

MAR
BALANCE SHEET OF GEOJIT FINANCIAL SERVICES (in Rs. Cr.) MAR '20 MAR '19 '18
SOURCES OF FUNDS
Total Share Capital 23.83 23.83 23.79
Equity Share Capital 23.83 23.83 23.79
Reserves 350.16 385.04 411.8
NETWORTH 373.99 408.87 435.61
Secured Loans 0 0 0
Unsecured Loans 0 0 0
TOTAL DEBT 0 0 0
TOTAL LIABILITIES 373.99 408.87 435.61
Gross Block 59.92 138.91 120.9
Less: Accum. Depreciation 0 72.55 65.59
NET BLOCK 59.92 66.36 55.31
Capital Work in Progress 0 0 0
INVESTMENTS 61.99 44.96 114.7
 20

Inventories 0 0 0
Sundry Debtors 72.38 129.5 124.44
Cash and Bank Balance 371.74 204.93 188.04
Total Current Assets 444.12 334.43 312.48
Loans and Advances 145.24 257.82 185.37
Total CA, Loans & Advances 589.36 592.25 497.85
Current Liabilities 334.63 293.21 228.88
Provisions 2.65 1.49 3.35
Total CL & Provisions 337.28 294.7 232.23
NET CURRENT ASSETS 252.08 297.55 265.62
TOTAL ASSETS 373.99 408.87 435.63
Contingent Liabilities 0 20.15 43.42
Book Value (Rs) 15.69 17.16 18.31

From the balance sheet it is clear that Geojit financial services is a debt free company. The total
share capital of the company is 23.89 crores. The debtors of the company have been reduced in
2020 compared to the other years. The total liabilities of the company stood at 373.99 is
reduced by 8.5%. The company have raised its investment when compared to 2019 but
considering 2018 the investment amount is less. Current asset of the company for the year 2020
is 444.12 which is increased with 32% compared to 2019 and the total asset stood at 373.99.
2.11 SUPPORTING FUNCTIONS

Supply Chain Management

Financial market players - be it financial institutions (banks, insurance companies,
asset managers, brokers) and or prudential authorities. within the financial services
industry, nothing comparable exists because when you think about it, the granting
of a loan is the essence of a banking activity as it is through these lending activities
that banks generate revenues (yes, nowadays, banks also generate massive revenues
from non-lending activities) as the primary root of banking is transforming money,
namely collecting deposits and lending them to the economy (be it households,
firms, and governments).
But banks do not have an integrated approach in managing the different phases to
deliver an end-product/service to a customer and where they view, for example, the
lending process as a supply chain. Yes, they have a B2B paperless computer driven
lending process in the case of a mortgage loan where the consumer is able to
purchase or refinance a home without ever signing or handling a piece of paper.
However, they do not have a streamlined fully integrated chain of supply of services
that involves back office, middle office, risk management, business developers,
finance, and IT. All these departments work in silo with, yes, bridges between
 21

themselves, but without really thinking about their service as being part of an
integrated chain.
HR FUNCTION:
Human Resource Development Philosophy: Fundamental to the work of the Geojit
organization and its ultimate competitive position, is a respect for the development of
employees through self-help & guidance to foster common purpose & cohesion. Reliance
believe in:
1. Employee development is not just about acquiring skills to solve specific problems but
also expanding minds to address problems and opportunity which have now become
apparent with full understanding of cross functional linkages.
2. Continuing personal development is the constant obligations of all employees and
constant responsibility of all executives, managers and supervisors.
3. The development and use of human potential and a learning organization.
4. Continuous success in the future

2.12 SWOT Analysis

Strengths
• The Company fosters a merit-driven environment among its sales force
which comprises highly-motivated professionals.
• The Company has the reputation of being an ethical company that follows
credible practices so as to ensure complete customer satisfaction. This
has translated into a growing share of the customer’s wallet on the one
hand and increased business derived from referrals on the other.
• The Company is hailed as a sectoral innovator for more reasons than one.
The Company’s discontinuing of cash transactions in 1988 went onto
become an

industry-wide norm. The ground-breaking introduction of internet trading

in 2000 and mobile-based trading in 2010 has now become prevalent
across the sector.
• The Company’s operational strength is derived from the robustness of its
trading platform. The Company’s end-to-end service portfolio extends
seamlessly from on-boarding to customer query handling. Geojit’s
sectoral competence has been validated the fact that 40% share of the
Company’s brokerage revenues have been derived through online
 22

transactions. In terms of volume, 29 % transactions are through internet

and 28% volume is contributed through Mobile application.
• The Company’s operational expertise is validated by the low rate of
customer grievance and the promptness with which it has addressed client
issues.
• The Company's inventive broking practices have transformed the sector and thereby
strengthened the Company’s brand equity

Weaknesses

• Need to compete in the market using more marketing strategies to attract more
customers.
• Infrastructure of the branch

• Not providing appropriate suggestions for Offline customers

Opportunities

• The Company strengthened its operating platform so as to process more

applications on a daily basis and reduce the time taken for on boarding new
clients.
• The Company created a financial planning platform; the pilot
testing was completed and the product was launched in April
2017.
• The Company has acquired a ‘Registered Investment Advisor’ license.

• The Company introduced the CRM-based Microsoft Dynamics software

to offer personalized client services.
• The Company created an Investment advisory report customized around
individuals with an in-built risk assessment mechanism. This ‘financial MRI’
made it possible to ascertain portfolio health on a real-time basis and compare
portfolios with varying investor risk appetites. The result was that Geojit’s
customer interface professionals developed a deeper understanding of client
need, analysed risks more comprehensively and achieved an ideal balance
between risk and reward, thereby offering a completely new investor experience
 23

• The Company strengthened its operational back-end to accelerate the

launch of product offerings centred on investor needs.
• The Company reinforced its big data analytics expertise by going through
customer data gathered over the past decade. Geojit empowered its sales
executives with the information required to understand customers better
and shared analytics with customers wherever required. By undertaking
this kind of approach, Geojit was able to facilitate efficient decision
making and minimize manual errors.

Threats

• Competition

• Market volatility

• Advertisement

• Cut throat competition in brokerage charges

 24

CHAPTER 3
LEARNINGS FROM THE ONLINE
INTERNSHIP
 25

3.1 FINDINGS

• Geojit’s credibility is reflected in its shareholding history. The stakes held by the
major shareholders, including promoters as well as other institutional and strategic
investors have not changed significantly in the past many years. This is a reflection
of the confidence that they have in the company and its management.
• Geojit Financial Services Limited is an employee friendly organization that doesn’t
believe in forcing or pressurizing the employees as well as client friendly
organization
• Geojit is in business partners with certain banks such as SVC Corporative bank,
Axis bank, SIB etc. and life insurance partner with ICICI Prudential Life Insurance.
In addition, collaborates with Bajaj Alliance and certain other companies for
General Insurance.
• Geojit focus on every segment of people from high to low level with certain
products and services.
• Most of the customers come through online advertisement and brochures.

• Provide certain training programs to the employee once in every weak in order to
promote the employees by fulfilling their personal as well as organizational goals.
• Geojit Financial Services has growth rate of 46% from 2013 to 2019.In addition,
there is an increase in the revenue and market share of the company.
• The Company effectively displays its SIP mutual fund specialization backed by its
well-trained field force, enhancing customer faith.
 26

3.2 LEARNINGS FROM THE ONLINE INTERNSHIP

The main aim of this internship was to understand the organizational and divisional
structure of the company, to get familiarized with the research department functions
of the broking company and various managerial process. Internships are structured as
learning experiences that combine in-class theory with real world applications. This
internship offer experience in all aspects of the Financial Service industry. I mainly
gathered information with the help of internet and researching with different websites
I have tried my level best to understand all the departments as well as relevance of this
industry. And also, I studied and gain knowledge regarding the entire research activities of
the company.

3.3ANALYSIS OF ACHIEVEMENT VS OBJECTIVES

I believe that with this online internship, the objectives that I have set have been
met. I got to familiarize myself with this reputed industry and its products, like how
they are being distributed throughout the country.

• Gained knowledge about different departments of the organization and their

functions.
• Understood the various financial aspects associated with the company.

• Integrated the theoretical learning provided in the class with the functional
knowledge of the corporation
• Enabled the intern to understand how the key business process are carried out in an
organization.
• Identified strength, weakness, opportunities and threats (SWOT analysis) of an
organization.
 27

CHAPTER 4

CONCLUSION
 28

CONCLUSION
Geojit Financial Services Ltd. is an investment services company in India
headquartered in Kochi, Kerala. It operates a network of offices across India and the
Middle East. Geojit was the first company in India to launch online-trading
facilities, develop franchise models of sub-broking, form joint ventures in West
Asia and the first to begin commodity futures trading in pepper, cardamom, gold
and silver in India.
The Online internship programme was for 14days. The study was conducted to
understand the working of Geojit Financial Services Ltd. The study has helped me
to understand the day to day business affairs of the organization and also the
relationship among the functional areas.
In review, this internship had been an excellent and rewarding experience.
Moreover, this online internship helped the intern to learn independently, discipline
them self, and be considerate and to solve problems.
 29

Reference

Websites

• Geojit Financial Services Limited. (n.d.).Retrieved June 2019,from

https://www.geojit.com/
• Geojit Financial Services Limited. (2018). (n.d.) 2018-2019 Annual Report.
Retrieved June
2019,fromhttps://www.geojit.com/financials/pdfs/GeojitFinancialServicesLimited
-AnnualReport2019_Small.pdf

• Google news. (n.d.) Retrieved August 2019, from

https://news.google.com/search?q=geojit%20financial%20services&hl=enIN&gl
=IN&ceid=IN%3Aen
• Competitive Analysis About Geojitfinancialservices Limited,
https://www.moneycontrol.com/india/stockpricequote/finance-
general/geojitfinancialservices/GBN01#sec_peers

• Geojit financial services, money control, Profit and Loss Account, Available at:
https://www.moneycontrol.com/india/stockpricequote/finance-
general/geojitfinancialservices/GBN01

• Geojit financial services., money control, Balance Sheet, Available at:

https://www.moneycontrol.com/financials/geojitfinancialservices/balance-
sheetVI/GBN01#GBN01
 30

APPENDIX 1

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-1 Day & Date 22/07/2020 Wednesday
Time of contact 10am-10pm
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/
Link of the Website
Main points of the day

1. Introduction to the study: I searched various sites related to the company Geojit Financial
Services Ltd. Then, I moved on to gathering information about the company- its market share,
products that come under it, headquarter, etc. and informed my guide the details that I know
of.

2. Objective of the Online Internship: Then, I had to identify the need of this online internship
and what all I can achieve from this Online Internship. So, I laid out few points that will help
me get in the right path while gathering information during this period.

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-2 Day & Date 23/07/2020 Thursday
Time of contact 10am-10pm
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/
Link of the Website
Main points of the day

1. I followed Geojit Financial Services Ltd.. This was done so as to follow up the updates going
on in that company.

2. Then, I did analysis of the corresponding industry, i.e., Brief profile of the Industry in which
the company is operational.

3. Then. I continued with the Introduction, i.e., details of the company (Nature of the
Organization (whether service / production or trading), location of HQ, total number of
employees and other relevant information)
 31

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-3 Day & Date 24/07/2020 Friday
Time of contact 10am-10pm
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/
Link of the Website
Main points of the day

1. Today, I searched about the history of the company and all the controversies related
to it, the mergers happened so far.

2. Later, I searched the three main things: Mission, Vision and Values of the company
which shows what the company is all about.

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-4 Day & Date 25/07/2020 Saturday
Time of contact
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/
Link of the Website
Main points of the day

1. Today, I searched about the shareholders of the company. i.e., the backbone of the
company: Governing body and Top Management. .
 32

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-5 Day & Date 26/07/2020 Sunday
Time of contact 10am-10pm
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/
Link of the Website
Main points of the day

1. I searched about the Organizational structure of the company to learn how the insides of
the company works and got the product flow chart of the company.

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-6 Day & Date 27/07/2020 Monday
Time of contact 10am-10pm
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/
Link of the Website
Main points of the day

1. I searched about the Products / Businesses / Services of the company and found out that there
are so many products like fuels, LPG, lubricants, etc which is delivered all over the country.
 33

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-7 Day & Date 28/07/2020 Tuesday

Time of contact 10am-10pm
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/
Link of the Website
Main points of the day

1. Today I did the analysis of the competitors of the Geojit Financial Services Ltd. The
competitors are: zerodha, sharekhan, karvy etc.

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-8 Day & Date 29/07/2020 Wednesday

Time of contact 10am-10pm
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/
Link of the Website

Main points of the day

1. Today, I did the financial analysis of the Reliance Petroleum Limited. For getting financial
information, I used Money control application. From there, I got Profit and Loss Statement,
Balance Sheet, etc of last 3 years.
 34

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-9 Day & Date 30/07/2020 Thursday

Time of contact 10am-10pm
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/
Link of the Website
Main points of the day

1. Today, I searched upon the details regarding the supporting functions in the company like
SCM, HR, etc. which gave me the insight of how all these functions are interconnected
to each other and what are their contributions to the company.

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-10 Day & Date 31/07/2020 Friday

Time of contact 10am-10pm
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/
Link of the Website
Main points of the day

1. Today, I did the SWOT analysis of the company, i.e., its strengths, weaknesses, opportunities
and threats.
 35

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-11 Day & Date 01/08/2020 Saturday
Time of contact 10am-10pm
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/
Link of the Website
Main points of the day

1. Today I started with chapter 3 which is the learnings from the Online Internship, i.e., the
overall knowledge that I gained from the online internship. And, then I did a self - analysis of
achievements Vs objectives to check whether my objectives were met or not.
2. I got a little familiar with the company details like the products, and that since it was merged,
its data are limited.

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-12 Day & Date 02/08/2020 Sunday

Time of contact 10am-10pm
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/,www.moneycontrol.com
Link of the Website
Main points of the day

1. Today, I’ll be ending the report with the conclusion where I’ll be stating the information so
gathered from all the websites related to Geojit Financial Services Ltd.
 36

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-13 Day & Date 03/08/2020 Monday

Time of contact 10am-10pm
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/
Link of the Website
Main points of the day

1. Today, I went to my history page and started noting down all the sites I have visited so far to get
the information needed for reference points.

STUDENT’S DAILY DIARY/ DAILY LOG

DAY-14 Day & Date 04/08/2020 Tuesday
Time of contact 10am-10pm
Organization Geojit Financial Services Ltd.
/Dept./Division
Name of Company Official/ http://www.geojit.com/
Link of the Website
Main points of the day

1. Today, I edited the whole document, checked the font size, font style, table no., figures no., page
no. and filled the Contents page. Hence, I completed the Internship report within the period of 14
days.