Strength

1. Mr smith resort located in attractive location.

2. He has potential customer.
3. This resort has better room facilities.
4. This resort cost is low.
5. There is also tea facilities in breakfast.

Weakness

1.Mr smith resort no lunch and dinner facilities.

2.He has a lack of advertising of his restrurant.

3.Ha has a lack of entertainment facilities in his rooms.

4.He didn’t know the committee statistics for his laziness.

5.He believes in word of mouth but now a days its believe on digital advertising.

Opportunity

1. Mr smith compare to other five star properties quality of living accommodation price.
2. He gives breakfast or tea facilities for free which is not in other five star properties
resort.
3. His resort is not far away from the beach and shops or other attraction that can
customers are always enjoying and shopping.
4. He has a parking area where customer can park the car and enjoying there special
time,which is not in other resort.
5. He has plenty of room for future expention which is extra advantage for Mr smith
development.

Threat

1. Mr smith competitors are very strong from him about asset value.
2. Mr smith resort lack of occupancy 50% year round but now a days the occupancy is 68%
in a year.
3. He has not food facilities that’s why customers to lean the other resort.
4. Lack of local tourist committee contact.
5. His resort must be upgraded and new development needed.