Director M

Bringing music to life

 Why work with Director M?
● We will provide you with a collaborative team, that will listen to your ideas and visions of the music
video
● We have experience with some of the most famous artists, and have won vma’s and other awards.
● We have the best equipment in the business, and will ensure your video will be the best quality
possible
● Experienced with all sorts of music video types, we shall be able to help with any vision you have

The main team:

Assistant Runner Main

director Head director Video Editor Assistant
cameraman camerawoman
 Music Video
A music video is a short video to accompany a song, in order to give the
audience and inquiry as to what the song represents.
 Travis Scott
“Highest in the room” 01
J cole
“Middle Child” 02 Who have Drake

Roddy Ricch we worked 04 “Started from the bottom”

“Ballin” 03 with?
Cardi B
Hip hop and pop
artists, our main
05 “Money”- VMA
winning
focus is making
visual music videos
Rich The Kid
for popular hip hop
songs. Does this
sound like something
06 “Lost It”

for you?
 Types of Music
Videos
There are 4 main types of music videos:
Narrative, performance, concept, and synergy
music videos.
Narrative- Ross Capicchioni

Evokes reaction from viewer

Narrative music videos are music

videos that tell a story, and stick to
a specific story line, which directly
relates to the song and the lyrics
the artist is promoting. An example
of this, is Joyner Lucas' "Ross
Capicchioni".
Performance- Jealous

Focuses on artist and lyrics

In a performance based video, the artist is
shown performing, whether that's dancing,
lip syncing, or live concerts, they rarely
have a specific message or any concept
behind their music video, and are a
cheaper alternative for music videos.
Concept- Question Time

Focuses on a specific theme

Concept music videos
are usually based around
a theme, such as a social
or political issue, these
music videos largely
consist of symbolism and
images which support the
lyrics.
Synergy-Go off

Hybrid promotion. Usually promotes both artists of the

song, and a film the song is featured in

Synergy music videos are where two or

more forms of media collaborate to make a
promotional video. This is usually done
with music videos in which the music is
used in a movie. A great example of this, is
the music video for "Go Off" by Quavo. Lil
Uzi and Travis Scott, where the soundtrack
for this music video is used for the movie
"The Fate of the Furious", one of the fast
and furious movies.
01
History of music
videos
The earliest music video was
created in the 1900's. Tony
Bennett claims he created the
first music video named
''Stranger in Paradise'', as he
filmed himself whilst in London,
walking in Hyde Park, with his
song playing in the video.
History was made when MTV,
the first ever 24h video music
channel launched onto
everyone's television sets on
the 1st of august, 1981 when
MTV played their first ever
ironic song ''Buggles - Video
Killed the radio star''
 MTV was introduced in Music videos are now a
Disney wanted to be the Tony Bennett claims to
1981, and they normality in the music
leading producers, and have made the first ever
broadcasted the industry, and gain
gained worldwide music video with his song
Buggles - “Video killed recognition with things
popularity when they “Stranger in Paradise”
the radio star” such as VMA awards.
release “Fantasia”. where he filmed himself
Effects and editing are
“Fantasia” was the world's walking in Hyde Park,
Michael Jackson often used in music videos.
first animated imagery London, with his song
produced a music video They Help the artist gain
with music played with it, playing in the
for his song “Beat it” in popularity and are available
which arguably makes it background.
1982. for almost every song
the first ever music video.
nowadays.
 02
Why make a music
video?
● Helps to tell the story of your song and evoke reaction

● Allows the audience to remember your song, as the visuals will stick
in their mind and be associated with the song

● It allows you to show off your talents, so if you can dance, act or do
certain tricks, a music video is a chance for you to show off those
talents in association with your song

● It helps promote your image and expand your income. With more
views, followers and fans, comes more popularity and income. A
music video can make you and your song viral, and the amount of
views you get on the music video will increase your income
 03
Snowball effect
 Snowball effect

1) Audience members
view the video and enjoy
As views and popularity goes up, income also it.
comes up. Increases popularity of the artist, can
help get them features and followers, bettering 2)The viewer shares it
their image in the music industry. with other friends that
may enjoy it.

e 3)The new viewers will

Incom
further share the music
video, either with more
friends or online,
rity increasing the
la
Popu popularity and making
the video trending or
viral.
04
Distribution
Distribution is the action of sharing something out among a number of recipients.

Distribution in the music industry is very important, as it helps get your music and
music video out to a wider worldwide audience, increasing the popularity.

Music was distributed over radio and TV in the past, with distributors such as MTV in
the 80’s, however nowadays it's much easier to distribute music, with companies such
as YouTube, Anghami, Soundcloud, Spotify, and iTunes.
 05
Demographics
Demographics are an essential part in music video production, as they allow
you to make the best suitable music video for your audience. Here at Director
M, we focus on pop, hip hop and rap music videos; we need to ensure we take
demographics into consideration, to make sure the music videos we produce
suit the target audience.

Main demographics to take into

consideration:
● Age
● Gender
● Socio economic status
 Thank
you
Bringing music to life