MEASURING

CUSTOMER SATISFACTION

Customer Satisfaction Score

WHAT IS CSAT?

Customer Satisfaction (CSAT) is a measure of how

products and services supplied by your company meet
or surpass customer expectation.

Measure overall satisfaction or satisfaction with

particular (features of) products and services
WHY MEASURE CSAT?

Improve customer satisfaction

by determining working points.

CSAT is versatile because it allows you to ask

customers a variety of questions.
THE CSAT QUESTION

How satisfied are you with…

(e.g. our service)?
Very unsatisfied Unsatisfied Neutral Satisfied Very satisfied

5-point scale
SURVEY EXAMPLE

CONDUCT YOUR OWN

CSAT SURVEY
TIPS & TRICKS

Set up notifications in real-time to act immediately.

Ask follow up questions to determine working points.

Turn feedback into actions and improve.

Get everyone in your organization involved to improve CSAT.

Measure, follow up and report continuously!

ABOUT CHECKMARKET

CheckMarket is a company specialized

in enterprise survey solutions.

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