Born Global Firms often have Managers with a strong International entrepreneurial culture (IEC)

Verdadero

According to Cavusgil & Knight, a Born Global Enterprise refers to “a business organization that, from inception, seeks to
derive significant competitive advantage from the use of resources and the sale of outputs in the local market”

Falso

According to Dimitratos & Plakoyiannaki, International Entrepreneurship is a process because:

It is not static
 It takes time
 It requires investment
All of the above

Innovation is closely related to Entrepreneurship.

Verdadero

The following are The Dimensions of an International Entrepreneurial Culture EXCEPT:

International Innovation Propensity

International Network Orientation

International Market Orientation

International Relations
International Learning Orientation
International Motivation

According to Osterwalder & Pigneur, customer thinking is the only place from which to start an innovation initiative.

Falso

According to Osterwalder & Pigneur, A scenario is a thinking tool that helps to analyze business models of the future.

Verdadero

According to Osterwalder & Pigneur, Prototyping, like visual thinking, makes abstract concepts tangible and facilitates the
exploration of new ideas.

Verdadero

According to Osterwalder & Pigneur, a Business Model Prototype can take the form of (select three appropriate options):
A spreadsheet that simulates the financial discussion of a new business
A simple sketch
A fully developed concept described with the Business Model Canvas

According to Osterwalder & Pigneur, the following are the steps for Prototypes at different scales (select four appropriate
options):

Elaborated Canvas
Business Case
Field-Test
Napkin Sketch

When Brainstorming Possible Customers, you should take into account (select four appropriate options):

Divide general customer segments into more specific ones

Differentiate between customers and users
Draw a Canvas for each customer segment
Put everyone on the same canvas at first

According to Maurya, the following are components of Pirate Metrics (select five appropriate options):

Activation
Revenue
Retention
Acquisition
Referral

According to Maurya, the following are steps to capture the Unique Value Proposition on the Lean
Canvas (select four appropriate options):

Be different, but make sure your difference matters

Target early adopters
Focus on finished story benefits
Pick your words carefully and own them

According to Maurya, when analyzing Revenue Streams and Cost Structure, you should focus on a long-term plan, instead of
focusing on a short-term one to make your Business Model viable.

Falso

According to Maurya, Referral measures the acts that get you paid. Such acts may or may not happen on the first visit

Falso

According to Osterwalder et al. (2014), Gain Creators should establish how you aim to eliminate or reduce what disturbs
your customers before, during, or after they are trying to complete a job.  
Falso

According to Osterwalder et al. (2014), Pain Relievers should establish how you will generate benefits that your customer
expects, desires, or would be surprised by including functional utility, social gains, positive emotions, and cost savings.

Falso

According to Osterwalderer et al. (2014), Value Proposition is "the set of value proposition benefits that you design to
attract customers"

Falso

According to Osterwalder et al. (2014), products and services create value by themselves

Falso

The Value Proposition Canvas is not part of the Business Model Canvas Methodology

Falso

According to Osterwalder & Pigneur, the following are categories of Key Activities (select three options that are
appropriate):

Production
Platform/Network
Problem solving

According to Osterwalder & Pigneur, Key Activities Building Block refers to "the most important assets required to make a
buisiness model work"

Falso

According to Osterwalder & Pigneur, some business models are more cost-driven than others. 

Verdadero

According to Osterwalder & Pigneur, the following are type of Channels (select four appropriate options):

Own stores
Partner stores
Web sales
Sales force

According to Osterwalder & Pigneur, the following are kinds of Key Partnerships (select three options that are appropriate):

Strategic alliances
Coopetition
Joint ventures

According to Bland & Osterwalder (2019), hypotheses are instruments you use to prove or refute your assumptions:
Verdadero

According to Bland & Osterwalder (2019), the following are Feasibility Hypotheses (select three appropriate options):

Key Partners hypotheses

Key Activities hypotheses
Key Resources hypotheses

According to Bland & Osterwalder (2019), Experiments are the means to increase the risk and uncertainty of your business
idea:

Falso

According to Bland & Osterwalder (2019), the following are characteristics of good hypotheses (select three appropriate
options):

Precise
Testable
Discrete

According to Bland & Osterwalder (2019), the following are Viability Hypotheses (select three appropriate options):

Revenue Streams hypotheses

Cost Structure hypotheses
Profit hypotheses

According to Bland & Osterwalder (2019), insights are defined as (select two appropriate options):

Learning related to the validity of a hypothesis and potential discovery of new directions

What you learn from studying the evidence

According to Bland & Osterwalder (2019), action is defined as (select three appropriate options):

Informed decisions based on collected insights

Decisions to abandon, change, and/or continue testing a business idea
Next steps to make progress with testing and de-risking a business idea

According to Bland & Osterwalder (2019), the following are the decisions you have to make to turn your insights into
action (select three appropriate options):

Persevere
Pivot
Kill
According to Bland & Osterwalder (2019), Evidence is what you use to support or refute the hypotheses underlying your
business idea:

Verdadero

According to Bland & Osterwalder (2019), evidence is defined as (select two appropriate options):

Possibly of different nature; can be weak/strong

Facts that support or refute a hypothesis

According to Quelch and Easwar (2018), the following are key factors Forta needs to evaluate as it considers expanding
internationally (select five appropriate options):

Company
Context
Competition
Customers
Collaborators

According to Quelch and Easwar (2018), the following are benefits of expanding internationally for Forta (select three
appropriate options):

Forta’s expansion might allow it to tap previously ignored segments of different regional markets
International expansion for the company could increase not only volume but also price point and margin
Looking to the future and for ways to innovate and grow

According to Quelch and Easwar (2018), Petrescu is certain of the right choice that Forta should make regarding its
international expansion.

Falso

According to Quelch and Easwar (2018), the perception of Romanian furniture was more favorable in greater Europe than in
Romania itself.

Falso

According to Quelch and Easwar (2018), the following are the reasons for and against waiting to launch in western Europe
(select four appropriate options):

Getting it wrong in western Europe could put the firm behind from year one
Western Europe is the largest market in this continent
Forta has little experience reaching new markets
Forta might find consumers there with highest income and more willingness to pay

According to Górecka and Szaluka (2013), when a company is expanding its business operations to overseas markets, a
number of strategic decisions must be taken (select five appropriate options):
The goals it wants to achieve
The possible options to enter an international market
The right time to internationalize
The possible location to enter
The products or services to internationalize

According to Górecka and Szaluka (2013), the following are the stages to assess overseas markets (select three appropriate
options):

Selection
Screening
identification

According to Górecka and Szaluka (2013), when a company is expanding its business operations to overseas markets, it
must define the reasons why it wants to be involved in international business.

Verdadero

According to Górecka and Szaluka (2013), International Market Selecton is defined as a non-sequential process where each
stage is aimed at progressively eliminating the less attractive markets in order to arrive at the selection of the prospective
target market at the end of the process.

Falso

According to Górecka and Szaluka (2013), the following are components to take into account when conducting a screening
process (select four appropriate options):

Market size
The level of economic development
Market growth
Infrastructure

According to Osterwalder & Pigneur, the four main areas of the environment are (select four appropriate options):

Industry forces
Key trends
Macroeconomic forces
Market forces

According to Osterwalder & Pigneur, a good understanding of the environment will permit a better evaluation of the
directions in which your business model might mature.

Verdadero

According to Osterwalder & Pigneur, the Business Model Environment is the best way to ignite business model innovation.

Verdadero
When conceiving the external environment Osterwalder & Pigneur suggested to limit your creativity or predefine your
business model to that external environment.

Falso

According to Osterwalder & Pigneur, environmental scanning is more important than ever because (select four appropriate
options):

Greater uncertainty
The growing complexity of the economic landscape
Understanding changes in the environment helps you adapt your model more effectively to shifting external forces
Severe market disruptions

According to Osterwalder & Pigneur, the Business Model Canvas complements Blue Ocean by providing a visual "big
picture" that helps us understand how changing one part of a business model has an impact on other components.

Verdadero

According to Osterwalder & Pigneur, the following questions compose the Four Actions Framework (select four appropriate
options):

Which factors should be raised well above the industry standard?

Which factors should be reduced well below the industry standard?
Which factors should be created that the industry has never offered?
Which of the factors that the industry takes for granted should be eliminated?

According to Osterwalder & Pigneur, Value innovation means increasing value for customers by creating new benefits and
services, while reducing costs.

Verdadero

According to Osterwalder & Pigneur, when Blending Blue Ocean Strategy and the Business Mode Canvas you should ask the
Four Actions Framework questions to each business model Building Block, and ignore implications for the other parts of the
business model.

Falso

The combination of Blue Ocean Strategy tools and the Business Model Canvas can be applied from the following
perspectives (select three appropriate options):

Cost impact exploration

Exploring Customer Impact
Exploring Value Proposition Impact

Born Global Firms often have Managers with a strong International entrepreneurial culture (IEC)
 Verdadero

Falso
1/1
Pregunta 2
punto
According to Cavusgil & Knight, a Born Global Enterprise refers to “a business organization that, from inception, seeks to
derive significant competitive advantage from the use of resources and the sale of outputs in the local market”

Verdadero

Falso
1/1
Pregunta 3
punto
According to Dimitratos & Plakoyiannaki, International Entrepreneurship is a process because:

It is not static

 It takes time

 It requires investment

All of the above

1/1
Pregunta 4
punto
The following are The Dimensions of an International Entrepreneurial Culture EXCEPT:

International Learning Orientation

International Market Orientation

International Innovation Propensity

International Relations

International Network Orientation

International Motivation
1/1
Pregunta 5
punto
Innovation is closely related to Entrepreneurship.

Verdadero

Falso

According to Osterwalder & Pigneur, the following are the steps for Prototypes at different
scales (select four appropriate options):

Scenario Building 

Napkin Sketch
 Business Case

Elaborated Canvas

Field-Test

Business Model Environment 

Pregunta 0.6 / 1
2 punto
According to Osterwalder & Pigneur, the following are the components of the Empathy Map  (select four appropriate
options):

What does she say and do?

What does she really think and feel?

What does she believe?

What does she see?

What does she hear?

Pregunta 0.833333333 / 1
3 punto
According to Osterwalder & Pigneur, the following are techniques for Storytelling  (select five appropriate options):

Video Clip

Comic Strip

Role Play

Talk & Image

Acting

Singing
Pregunta 0.666666667 / 1
4 punto
According to Osterwalder & Pigneur, the following are attributes of design attitude  (select four appropriate options):

Willingness to rapidly discard ideas

Try to control all variables possible to reduce uncertainty

Take the time to examine multiple possibilities

Willingness to explore crude ideas

Focus on developing an idea deeply without exploring possibilities

Accept uncertainty until a design direction matures

Pregunta 0.6 / 1
5 punto
According to Osterwalder & Pigneur, a Business Model Prototype can take the form of (select three appropriate
options):

A fully developed concept described with the Business Model Canvas

A spreadsheet that simulates the financial discussion of a new business

A fully developed concept described with a complete Business Plan

A simple sketch

An elaborated and detailed sample

According to Maurya, Referral measures the acts that get you paid. Such acts may or may not happen on the first visit

Verdadero

Falso
0/1
Pregunta 2
punto
According to Maurya, when analyzing Revenue Streams and Cost Structure, you should focus on a long-term plan,
instead of focusing on a short-term one to make your Business Model viable.

Verdadero

Falso
Pregunta 0.6 / 1
3 punto
According to Maurya, the following are steps to capture the Unique Value Proposition on the Lean
Canvas (select four appropriate options):

Focus on finished story benefits

Target early adopters

Be different, but make sure your difference matters

Establish your price range

Pick your words carefully and own them

1/1
Pregunta 4
punto
According to Maurya, Revenue Streams and Cost Structure Building Blocks are utilized to determine the viability of the
Business Model.

Verdadero

Falso
1/1
Pregunta 5
punto
According to Maurya, Revenue Streams and Cost Structure allows you to estimate a break-even point.
 Verdadero

Falso
According to Osterwalder et al. (2014), Pain Relievers focus only on few pains that they diminish extremely well.

Verdadero

Falso
1/1
Pregunta 2
punto
According to Osterwalder et al. (2014), products and services create value by themselves

Verdadero

Falso
1/1
Pregunta 3
punto
The Value Proposition Canvas is not part of the Business Model Canvas Methodology

Verdadero

Falso
Pregunta 0.8 / 1
4 punto
According to Osterwalder et al. (2014), the following are types of products and services (select all appropriate options):

Financial Products

Physical tangible goods

Innovative Products

Digital Products

Intangible products
1/1
Pregunta 5
punto
According to Osterwalder et al. (2014), Customer Pains "relate to any issue that disturbs customers before, during, and
after trying to get a job done or prevents them to accomplish it"

Verdadero

Falso
According to Osterwalder & Pigneur, some business models are more cost-driven than others.  

Verdadero

Falso
1/1
Pregunta 2
punto
According to Osterwalder & Pigneur, Revenue Streams are the assets that are required to make the business model
work.
 Verdadero

Falso
Pregunta 0.6 / 1
3 punto
According to Osterwalder & Pigneur, the following are type of Channels  (select four appropriate options):

Warehouses

Web sales

Sales force

Own stores

Partner stores

0/1
Pregunta 4
punto
According to Osterwalder & Pigneur, Key Resources constitute the cash a firm receives from each Customer Segment.

Verdadero

Falso
Pregunta 0.6 / 1
5 punto
According to Osterwalder & Pigneur, the following are categories of Key Activities (select three options that are
appropriate):

Production

Platform/Network

Coopetition

Problem solving

Partnerships

According to Bland & Osterwalder (2019), the following are types hypotheses (select three appropriate options):

Viable

Measurable
 Sustainable

Feasible

Desirable

1/1
Pregunta 2
punto
According to Bland & Osterwalder (2019), Experiments are the means to increase the risk and uncertainty of your
business idea:

Verdadero

Falso
1/1
Pregunta 3
punto
According to Bland & Osterwalder (2019), the following are Desirability Hypotheses  (select three appropriate options):

Key Activities hypotheses

Channels hypotheses

Value Map hypotheses

Profit hypotheses

Customer Profile hypotheses

1/1
Pregunta 4
punto
According to Bland & Osterwalder (2019), hypotheses are instruments you use to prove or refute your assumptions:

Verdadero

Falso
1/1
Pregunta 5
punto
According to Bland & Osterwalder (2019), the following are Feasibility Hypotheses  (select three appropriate options):

Customer Relationships hypotheses

Key Customers hypotheses

Key Partners hypotheses

Key Activities hypotheses

 Key Resources hypotheses

According to Bland & Osterwalder (2019), insights are defined as (select two appropriate options):

What you learn from studying the evidence

Learning related to the validity of a hypothesis and potential discovery of new directions

Data generated from an experiment or collected in the field

Pregunta 0.6 / 1
2 punto
According to Bland & Osterwalder (2019), dimensions to help you determine your confidence level  (select three
appropriate options):

Number of data points per experiment

Type and strength of evidence

Type and strength of insights

Number of data points per insight

Number and type of experiments conducted for the same hypothesis

1/1
Pregunta 3
punto
According to Bland & Osterwalder (2019), Evidence is what you use to support or refute the hypotheses underlying
your business idea:

Verdadero

Falso
1/1
Pregunta 4
punto
According to Bland & Osterwalder (2019), the following are the decisions you have to make to turn your insights into
action (select three appropriate options):

Pivot

Persevere

Kill
 Hypothesize

Learn

Pregunta 0.6 / 1
5 punto
According to Bland & Osterwalder (2019), action is defined as (select three appropriate options):

med decisions based on collected insights

ons to abandon, change, and/or continue testing a business idea

steps to make progress with testing and de-risking a business idea

steps to design an experiment

to analyze insights

According to Quelch and Easwar (2018), the following are the reasons for and against waiting to launch in western
Europe (select four appropriate options):

1)  Getting it wrong in western Europe could put the firm behind from year one

2)  Forta has little experience reaching new markets

3)  Expanding to western Europe might diversify risks for the company

4)  Forta might find consumers there with highest income and more willingness to pay

5)  Western Europe is the largest market in this continent

Pregun 0.5 / 1
ta 2 punto
According to Quelch and Easwar (2018), the following are benefits of expanding internationally for Forta (select three
appropriate options):

International expansion for the company could increase not only volume but also price point and
margin

Looking to the future and for ways to innovate and grow

Forta’s expansion might allow it to tap previously ignored segments of different regional markets
 Forta’s expansion might be useful to reduce production costs

Pregunta 0.666666667 / 1
3 punto
According to Quelch and Easwar (2018), the following are key factors Forta needs to evaluate as it considers expanding
internationally (select five appropriate options):

1)  Company

2)  Collaborators

3)  Competition

4)  Customers

5)  Context

6)  Legislation

1/1
Pregunta 4
punto
According to Quelch and Easwar (2018), Petrescu is certain of the right choice that Forta should make regarding its
international expansion.

Verdadero

Falso
0/1
Pregunta 5
punto
According to Quelch and Easwar (2018), the perception of Romanian furniture was more favorable in greater Europe
than in Romania itself.

Verdadero

Falso
1 / 1 punto
According to Górecka and Szaluka (2013), the following are components to take into account when conducting a
screening process (select four appropriate options):

1)  Market size

2)  Raw materials available

3)  The level of economic development

 4)  Market growth

5)  Infrastructure

1/1
Pregunta 2
punto
According to Górecka and Szaluka (2013), when a company is expanding its business operations to overseas markets, it
must define the reasons why it wants to be involved in international business.

Verdadero

Falso
Pregunta 0.6 / 1
3 punto
According to Górecka and Szaluka (2013), the following are the stages to assess overseas markets (select three
appropriate options):

1)  Screening

2)  Scanning

3)  Recognition

4)  identification

5)  Selection

Pregunt 0.71428571
a4 4 / 1 punto
According to Górecka and Szaluka (2013), when a company is expanding its business operations to overseas markets, a
number of strategic decisions must be taken (select five appropriate options):

1)  The right time to internationalize

2)  The products or services to internationalize

3)  The goals it wants to achieve

4)  The difficulties to internationalize

5)  The possible options to enter an international market

6)  The possible location to enter

 7)  The alternatives to internationalionalization

1/1
Pregunta 5
punto
According to Górecka and Szaluka (2013), International Market Selecton is defined as a non-sequential process where
each stage is aimed at progressively eliminating the less attractive markets in order to arrive at the selection of the
prospective target market at the end of the process.

Verdadero

Falso
1 / 1 punto
According to Osterwalder & Pigneur, the Business Model Environment is the best way to ignite business model innovation.

Verdadero

Falso
1/1
Pregunta 2
punto
When conceiving the external environment Osterwalder & Pigneur suggested to limit your creativity or predefine your
business model to that external environment.

Verdadero

Falso
Pregunta 0.6 / 1
3 punto
According to Osterwalder & Pigneur, environmental scanning is more important than ever because (select four appropriate
options):

The growing complexity of the economic landscape

Greater uncertainty

The growing complexity of the political landscape

Understanding changes in the environment helps you adapt your model more effectively to shifting
external forces

Severe market disruptions

1/1
Pregunta 4
punto
According to Osterwalder & Pigneur, a good understanding of the environment will permit a better evaluation of the
directions in which your business model might mature.

Verdadero

Falso
 1/1
Pregunta 5
punto
According to Osterwalder & Pigneur, the external environment should be seen as “a context in which to adapt your business
model, taking into account new customer needs, new technologies, regulatory trends, dominant competitors, etc.”

Verdadero

Falso

1 / 1 punto
According to Osterwalder & Pigneur, the Business Model Canvas complements Blue Ocean by providing a visual "big
picture" that helps us understand how changing one part of a business model has an impact on other components.

Verdadero

Falso
1/1
Pregunta 2
punto
According to Osterwalder & Pigneur, Value innovation means increasing value for customers by creating new benefits
and services, while reducing costs.

Verdadero

Falso
1/1
Pregunta 3
punto
The combination of Blue Ocean Strategy tools and the Business Model Canvas can be applied from the following
perspectives (select three appropriate options):

Cost impact exploration

Exploring Value Proposition Impact

Exploring Channel Impact

Exploring Customer Impact

Exploring Customer Relationships Impact

Revenue Stream impact exploration

1/1
Pregunta 4
punto
According to Osterwalder & Pigneur, the following questions compose the Four Actions
Framework (select four appropriate options):
 Which factors should be detected about the industry standard?

Which factors should be created that the industry has never offered?

Which factors should be reduced well below the industry standard?

Which factors should be improved about the industry standard?

Which factors should be raised well above the industry standard?

Which of the factors that the industry takes for granted should be eliminated?

1/1
Pregunta 5
punto
According to Osterwalder & Pigneur, when Blending Blue Ocean Strategy and the Business Mode Canvas you should ask
the Four Actions Framework questions to each business model Building Block, and ignore implications for the other
parts of the business model.

Verdadero

Falso

According to Cavusgil & Knight, a Born Global Enterprise refers to “a business organization that, from inception, seeks to derive
significant competitive advantage from the use of resources and the sale of outputs in the local market”  Falso
Born Global Firms often have Managers with a strong International entrepreneurial culture (IEC)  Verdadero
The following are The Dimensions of an International Entrepreneurial Culture EXCEPT: International Relations
Innovation is closely related to Entrepreneurship.  Verdadero
According to Dimitratos & Plakoyiannaki, International Entrepreneurship is a process because: All of the Above
According to Osterwalder & Pigneur, A scenario is a thinking tool that helps to analyze business models of the future. 
Verdadero
According to Osterwalder & Pigneur, the following are the steps to use the Empathy Map (select four appropriate options):
Use a whiteboard to draw a profile for
your newly-named customer

Brainstorm to identify all possible customer

segments

Name this customer and some demographic

characteristics
Choose three potential candidates

According to Osterwalder & Pigneur, the following are the steps for Prototypes at different scales (select four appropriate
options):
According to Osterwalder & Pigneur, the following are techniques for Storytelling (select five appropriate options):

According to Osterwalder & Pigneur, the following are concepts of Design Thinking (select six appropriate options):

According to Maurya, Revenue Streams and Cost Structure Building Blocks are utilized to determine the viability of the
Business Model.  Verdadero
According to Maurya, Retention measures "repeated use" and/or engagement with your product  Verdadero
According to Maurya, a MVP means a product that may not work properly.  Falso
According to Maurya, Activation describes the point when you switch a visitor into an interested prospect  Falso
According to Maurya, the following are components of Pirate Metrics (select five appropriate options):

According to Osterwalder et al. (2014), Gain Creators should establish how you aim to eliminate or reduce what disturbs your
customers before, during, or after they are trying to complete a job.  Falso
According to Osterwalder et al. (2014), Customer Gains are what your customers are trying accomplish  Falso
According to Osterwalderer et al. (2014), Value Proposition is "the set of value proposition benefits that you design to attract
customers"  Falso
According to Osterwalder et al. (2014), the following are Supporting Jobs (select three appropiate options):
According to Osterwalder et al. (2014), the following are types of customer pains (select three appropriate options):

According to Osterwalder & Pigneur, Key Activities Building Block refers to "the most important assets required to make a
buisiness model work"  Falso
According to Osterwalder & Pigneur, Key Resources constitute the cash a firm receives from each Customer Segment. 
Falso
According to Osterwalder & Pigneur, the following are different types of Customer Segments (select four appropriate options):

According to Osterwalder & Pigneur, a Business Model "describes the rationale of how an organization creates, delivers and
captures value.”  Verdadero
According to Osterwalder & Pigneur, the following are Intellectual Resources EXCEPT (select only one appropriate option):

According to Bland & Osterwalder (2019), the following are types hypotheses (select three appropriate options):
According to Bland & Osterwalder (2019), the following are characteristics of good hypotheses (select three appropriate
options):

According to Bland & Osterwalder (2019), the following are Feasibility Hypotheses (select three appropriate options):

According to Bland & Osterwalder (2019), the following are Desirability Hypotheses (select three appropriate options):

According to Bland & Osterwalder (2019), Experiments are the means to increase the risk and uncertainty of your business
idea:  Falso
According to Bland & Osterwalder (2019), insights are defined as (select two appropriate options):

According to Bland & Osterwalder (2019), Evidence is what you use to support or refute the hypotheses underlying your
business idea: Verdadero
According to Bland & Osterwalder (2019), the following are the decisions you have to make to turn your insights into action
(select three appropriate options):
According to Bland & Osterwalder (2019), dimensions to help you determine your confidence level (select three appropriate
options):

According to Bland & Osterwalder (2019), evidence is defined as (select two appropriate

According to Quelch and Easwar (2018), the following are benefits of expanding internationally for Forta (select three
appropriate options):

According to Quelch and Easwar (2018), the following are the reasons for and against waiting to launch in western Europe
(select four appropriate options):
According to Quelch and Easwar (2018), the perception of Romanian furniture was more favorable in greater Europe than in
Romania itself.  Falso
According to Quelch and Easwar (2018), the following are key factors Forta needs to evaluate as it considers expanding
internationally (select five appropriate options):

According to Quelch and Easwar (2018), Petrescu is certain of the right choice that Forta should make
regarding its international expansion.  Falso
According to Górecka and Szaluka (2013), when a company is expanding its business operations to overseas markets, a
number of strategic decisions must be taken (select five appropriate options):

According to Górecka and Szaluka (2013), International Market Selecton is defined as a non-sequential process where each
stage is aimed at progressively eliminating the less attractive markets in order to arrive at the selection of the prospective target
market at the end of the process.  Falso
According to Górecka and Szaluka (2013), the following are components to take into account when conducting
a screening process (select four appropriate options):
According to Górecka and Szaluka (2013), the following are the stages to assess overseas markets (select three appropriate
options):

According to Górecka and Szaluka (2013), when a company is expanding its business operations to overseas markets, it must
define the reasons why it wants to be involved in international business. Verdadero
According to Osterwalder & Pigneur, environmental scanning is more important than ever because (select four appropriate
options):

When conceiving the external environment Osterwalder & Pigneur suggested to limit your creativity or predefine your business
model to that external environment.  Falso
According to Osterwalder & Pigneur, the four main areas of the environment are (select four appropriate options):

According to Osterwalder & Pigneur, a good understanding of the environment will permit a better evaluation of the directions in
which your business model might mature.  Verdadero
According to Osterwalder & Pigneur, the external environment should be seen as “a context in which to adapt your business
model, taking into account new customer needs, new technologies, regulatory trends, dominant competitors, etc.” 
Verdadero
The combination of Blue Ocean Strategy tools and the Business Model Canvas can be applied from the following perspectives
(select three appropriate options):

According to Osterwalder & Pigneur, the Business Model Canvas complements Blue Ocean by providing a visual "big picture"
that helps us understand how changing one part of a business model has an impact on other components.  Verdadero

According to Osterwalder & Pigneur, the following questions compose the Four Actions Framework (select four appropriate
options):

According to Osterwalder & Pigneur, when Blending Blue Ocean Strategy and the Business Mode Canvas you should ask the
Four Actions Framework questions to each business model Building Block, and ignore implications for the other parts of the
business model.  Falso
According to Osterwalder & Pigneur, Value innovation means increasing value for customers by creating new benefits and
services, while reducing costs.  Verdadero
QUISES:
Quiz #1
1. Born Global Firms often have managers with strong International Entrepreneurial Culture (IEC)
R/ Verdadero.

2. According to Cavusgil & Knight, a Born Global Enterprise refers to “a business organization that, from
inception, seeks to derive significant competitive advantage from the use of resources and the sale of outputs in
the local market”
R/ Falso.
3. According to Dimitratos & Plakoyiannaki, International Entrepreneurship is a process because:
Options:
- It is not static.
- It takes time.
- It requires investment.
- All of the above
4. The following are The Dimensions of an International Entrepreneurial Culture EXCEPT:
Options:
- International Network Orientation.
- International Learning Orientation.
- International Innovation Propensity.
- International Market Orientation.
- International Relations.
- International Motivation
5. Innovation is closely related to Entrepreneurship.
R/ Verdadero.

Quiz #2

1. According to Osterwalder & Pigneur, the following are attributes of design attitude (Select 4 appropriate options)
- Willingness to rapidly discard ideas.
- Try to control all variables possible to reduce uncertainty.
- Take the time to examine multiple possibilities.
- Accept uncertainty until a design direction matures.
- Willingness to explore crude ideas.
- Focus on developing an idea deeply without exploring possibilities.
2. According to Osterwalder & Pigneur, the following are the steps for Prototypes at different
scales (select four appropriate options):
- Business case.
- Field – Test.
- Business Model Environment.
- Napkin Sketch.
- Scenario Building.
- Elaborated Canvas.
3. According to Osterwalder & Pigneur, customer thinking is the only place from which to start an innovation
initiative.

R/ Falso
4. According to Osterwalder & Pigneur, the following are the steps to use the Empathy
Map (select four appropriate options):
- Select the first customer segment in your mind.
- Brainstorm to identify all possible customer segments.
- Name this customer and some demographic characteristics.
 - Choose three potential candidates.
- Use a whiteboard to draw a profile for your newly-named customer.
5. According to Osterwalder & Pigneur, A scenario is a thinking tool that helps to analyze business models of the
future.
R/ Verdadero

Quiz #3.
1. According to Maurya, Revenue Streams and Cost Structure Building Blocks are utilized to determine the viability of
the Business Model.
R/ Verdadero
2. According to Maurya, Activation describes the point when you switch a visitor into an interested prospect.
R/ Falso
3. According to Maurya, the following are steps to capture the Problem and Customer Segments on the Lean Canvas:
(select four appropriate options):
- Identify possible early adopters
- Identify other user roles
- Describe your MVP
- List the top one to three problems.
- List existing alternatives
- Craft a UVP
4. According to Maurya, Revenue Streams and Cost Structure allows you to estimate a break-even point.
R/ Verdadero
5. When Brainstorming Possible Customers, you should take into account (select four appropriate options):
- Differentiate between customers and users.
- Put everyone on the same canvas at first.
- List three problems customers have.
- Draw a canvas for each customer segment.
- Divide general customer segments into more specific ones.

Quiz #4
1. According to Osterwalder et al. (2014), the following are Supporting Jobs (select three appropiate options):
- Co-creator of value.
- Seller of value.
- Transferrer of value.
- Buyer of value
2. According to Osterwalder et al. (2014), the following are types of customer gains (select four appropriate options):
- Required gains.
- Desired gains.
- Unexpected gains.
- Regulatory gains.
- Expected gains.
3. According to Osterwalder et al. (2014), the following are types of customer pains (select three appropriate options):
- Features.
- Undesired outcomes, problems, and characteristics.
- Risks.
- Obstacles.
4. According to Osterwalder et al. (2014), Customer Gains are benefits your customers want
R/ Verdadero.
5. The Value Proposition Canvas is not part of the Business Model Canvas Methodology
R/ Falso

Quiz #5.
1. According to Osterwalder & Pigneur, a Business Model "describes the rationale of how an organization creates,
delivers and captures value.”
R/ Verdadero.
 2. According to Osterwalder & Pigneur, Revenue Streams are the assets that are required to make the business model
work.
R/ Falso.
3. According to Osterwalder & Pigneur, the following are kinds of Key Partnerships (select three options that are
appropriate):
- Strategic alliances.
- Coopetition.
- Joint Ventures.
- Government alliances.
4. According to Osterwalder & Pigneur, the following are type of Channels (select four appropriate options):
- Partner stores.
- Web sales.
- Warehouses.
- Own stores.
- Sales force.
5. According to Osterwalder & Pigneur, the following are classes of Cost Structures (select two options that are
appropriate):
- Value-driven.
- Brand-driven.
- Price-driven.
- Cost-driven.

Quiz #6.
1. According to Bland & Osterwalder (2019), Experiments are the means to increase the risk and uncertainty of your
business idea:
R/ Falso.
2. According to Bland & Osterwalder (2019), the following are Viability Hypotheses (select three appropriate options):
- Cost Structure hypotheses.
- Value propositions hypotheses.
- Profit hypotheses.
- Revenue Streams hypotheses.
- Key Activities hypotheses.
3. According to Bland & Osterwalder (2019), the following are characteristics of good hypotheses (select three
appropriate options):
- Testable.
- Precise.
- Discrete.
- Wide.
- Irrefutable.
4. According to Bland & Osterwalder (2019), the following are types hypotheses (select three appropriate options):
- Viable.
- Desirable.
- Feasible.
- Measurable.
- Sustainable.
5. According to Bland & Osterwalder (2019), the following are Desirability Hypotheses (select three appropriate
options):
- Channels hypotheses.
- Value Map hypotheses.
- Profit hypotheses.
- Customer profile hypotheses.
- Key activities hypotheses.

Quiz #7
1. According to Bland & Osterwalder (2019), insights are defined as (select two appropriate options):
 - What your learn from studying the evidence.
- Learning related to the validity of a hypothesis and potential discovery of new directions.
- Data generated from an experiment or collected in the field.
2. According to Bland & Osterwalder (2019), Evidence is what you use to support or refute the hypotheses underlying
your business idea:
R/ Verdadero.
3. According to Bland & Osterwalder (2019), dimensions to help you determine your confidence level (select three
appropriate options):
- Number and type of experiments conducted for the same hypothesis.
- Number of data points per insight.
- Type and strength of evidence.
- Number of data points per experiment.
- Type and strength of insights.
4. According to Bland & Osterwalder (2019), evidence is defined as (select two appropriate options):
- The foundation to make informed business decisions and take action.
- Possibly of different nature; can be weak/strong.
- Facts that support or refute a hypothesis.
5. According to Bland & Osterwalder (2019), the following are the decisions you have to make to turn your insights
into action (select three appropriate options):
- Learn.
- Hypothesize.
- Persevere.
- Kill.
- Pivot.

Quiz #8.
1. According to Quelch and Easwar (2018), the following are benefits of expanding internationally for Forta (select
three appropriate options):
- International expansion for the company could increase not only volume but also price point and margin.
- Forta´s expansion might allow it to tap previously ignored segments of different regional markets.
- Looking to the future and for ways to innovate and grow.
- Forta´s expansion might be useful to reduce production costs.
2. According to Quelch and Easwar (2018), the following are key factors Forta needs to evaluate as it considers
expanding internationally (select five appropriate options):
- Legislation.
- Customers.
- Competition.
- Context.
- Collaborators.
- Company.
3. According to Quelch and Easwar (2018), the perception of Romanian furniture was more favorable in greater Europe
than in Romania itself.
R/ Falso.
4. According to Quelch and Easwar (2018), Petrescu is certain of the right choice that Forta should make regarding its
international expansion.
R/ Falso.
5. According to Quelch and Easwar (2018), the following are the reasons for and against waiting to launch in western
Europe (select four appropriate options):
- 1) Western Europe is the largest market in this continent.
- 2) Forta has little experience reaching new markets.
- 3) Expanding to western Europe might diversify risks for the company.
- 4) Forta might find consumers there with highest income and more willingness to pay.
- 5) Getting it wrong in western Europe could put the firm behind from year one.

Quiz #9.
 1. According to Górecka and Szaluka (2013), the following are the stages to assess overseas markets (select three
appropriate options):
- 1) Scanning.
- 2) Screening.
- 3) Identification.
- 4) Recognition.
- 5) Selection
2. According to Górecka and Szaluka (2013), the following are components to take into account when conducting a
screening process (select four appropriate options):
- 1) Market size.
- 2) Raw materials available.
- 3) The level of economic development.
- 4) Market growth.
- 5) Infrastructure.
3. According to Górecka and Szaluka (2013), when a company is expanding its business operations to overseas markets,
a number of strategic decisions must be taken (select five appropriate options):
- 1) The right time to internationalize.
- 2) The difficulties to internationalize.
- 3) The products or services to internationalize.
- 4) The possible options to enter an international market.
- 5) The goal it wants to achieve.
- 6) The possible location to enter.
- 7) The alternatives to internationalization.
4. According to Górecka and Szaluka (2013), International Market Selecton is defined as a non-sequential process
where each stage is aimed at progressively eliminating the less attractive markets in order to arrive at the selection of
the prospective target market at the end of the process.
R/ Falso.

5. According to Górecka and Szaluka (2013), when a company is expanding its business operations to overseas markets,
it must define the reasons why it wants to be involved in international business.
R/ Verdadero.

Quiz #10
1. According to Osterwalder & Pigneur, the external environment should be seen as “a context in which to adapt your
business model, taking into account new customer needs, new technologies, regulatory trends, dominant competitors,
etc.”
R/Verdadero.
2. According to Osterwalder & Pigneur, the four main areas of the environment are (select four appropriate options):
- Regulatory forces.
- Macroeconomic forces.
- Political forces.
- Key trends.
- Market forces.
- Industry forces.
3. When conceiving the external environment Osterwalder & Pigneur suggested to limit your creativity or predefine
your business model to that external environment.
R/Falso.
4. According to Osterwalder & Pigneur, the Business Model Environment is the best way to ignite business model
innovation.
R/ Verdadero.
5. According to Osterwalder & Pigneur, a good understanding of the environment will permit a better evaluation of the
directions in which your business model might mature.
R/Verdadero.
Quiz #11
1. According to Osterwalder & Pigneur, Value innovation means increasing value for customers by creating new
benefits and services, while reducing costs.
R/ Verdadero.
2. According to Osterwalder & Pigneur, the following questions compose the Four Actions Framework (select four
appropriate options):

- Which factors should be detected about the industry standard?

- Which factors should be improved about the industry standard?
- Which factors should be reduced well below the industry standard?
- Which of the factors that the industry takes for granted should be eliminated?
- Which factors should be created that the industry has never offered?
- Which factors should be raised well above the industry standard?
3. According to Osterwalder & Pigneur, the Business Model Canvas complements Blue Ocean by providing a visual
"big picture" that helps us understand how changing one part of a business model has an impact on other components.
R/ Verdadero.
4. According to Osterwalder & Pigneur, when Blending Blue Ocean Strategy and the Business Mode Canvas you
should ask the Four Actions Framework questions to each business model Building Block, and ignore implications
for the other parts of the business model.
R/Falso.
5. The combination of Blue Ocean Strategy tools and the Business Model Canvas can be applied from the following
perspectives (select three appropriate options):
Exploring Customer Impact
- Exploring Customer Relationships Impact
- Exploring Channel Impact
- Revenue Stream impact exploration
- Cost impact exploration
- Exploring Value Proposition Impact