Yellow Card 1 for Visual Rhetorical Analysis Introductory Paragraph

Card One Introduce what is being analyzed with a description of or about

this primary source (two to three sentences).
General
Statement

Make notes here.

In the mid 60’s it was a common idea that women were incapable of doing certain
things – especially when it came to doing work in the office. This Xerox commercial
gives the insinuation that the printer is so simple to use, even a woman can operate it!
 Yellow Card 2 for Visual Rhetorical Analysis Introductory Paragraph

Card Two: Present relevant information about sexism in the media and
advertisements during the time period the primary source
Background was created (three to five sentences) (1-2 sources)

Information

Make notes here.

Sexism has been prevalent in media since its creation, but advertisements have
had a reputation of showing women as either objects, helpless, or the backbone
of doing all house chores. In the 60s there was a ‘second wave of feminism’ that
occurred along with the Civil Rights Movements – it included women that were
simply fed up with the idea of being a traditional housewife. Despite this second
rising, women were still being displayed in media as less-than.

Source:

“Second-Wave Feminism (Article).” Khan Academy,

www.khanacademy.org/humanities/us-history/postwarera/1960s-

america/a/second-wave-feminism. Accessed 23 Nov. 2020.

 Yellow Card 3 for Visual Rhetorical Analysis Introductory Paragraph

Card write your thesis statement using the appropriate assigned format below.

Three: In the 1940s training video Supervising Women Workers,

____________________, ____________________,
Thesis ____________________, and ____________________ reveal the
sexist attitudes of the time period.

In the 1960s ________________________________ commercial,

____________________, ____________________,
________________, and _________________ reveal the sexist
attitudes of the time period.

In Lynzy Lab’s performance of “A Scary Time for Boys,”

____________________, ____________________,
____________________, and ____________________ help build
an argument against the sexist attitudes of the time period.

In the photograph series Break the Stereotype,

____________________, ____________________,
____________________, and ____________________ help build
an argument against the sexist attitudes of the time period.

Write your thesis statement here (one sentence).

In the 1960’s Xerox commercial, the script, acting, product description, and overall assumptions
about women help build an argument that reveals the sexist attitudes of the time period.