Question 1

Hard-sell and soft-sell approach

A magazine advertisement that you find unexciting in which the hard-sell and soft-sell approach used
in advertising demonstrate two very different ways of selling magazine based respectively
on extolling benefits or provoking subtle emotional responses.  If customers purchase
more magazine because of the urgency of a hard-sell advertising campaign, then that
advertising client is more apt to use that approach in the future.

Humor

Humor is the magazine advertising in which common element in soft-sell

advertising, according to the "Advertising Age" website. Humor is used to get the
consumer's attention without being to direct in the sales pitch.

Question 2

Consumer Research

If the marketing a new line of clothing for women in which the logical alternative is to begin the
segmentation by grouping consumers or organization. The marketing line to related the consumer
research in the market has been divided into benefit segments, to identify. In direct result of the
qualitative research, potential respondents were asked to the consumer research is a part of market
research in which inclination, motivation and purchase behavior of the targeted customers are
identified to understand customer psychology and create detailed purchasing behavior profiles.

Qualitative Consumer Research

In the focus group is only focus to the women clothes business is the benefits to the own to in the
marketing line and its the benefits the own in segment of the women clothes. Many female
consumer want or need to according to research that involve the need and want available in less
costs

Question 3

Media Planning
In the media plan have the most important function in advertising spend and resources on
the media planning is the process of strategizing and purchasing ad placements by determining the
best combination of media to achieve marketing campaign goals. In the specific media channels best
for message delivery, the number of impressions, the cost per million clicks and creative
development specifications.

Creative development specifications entail the actual images and message of the ads that will be
delivered across different platforms and ensuring that they are engaging to boost ads to the media
responses.