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Cheerleader - An Analysis by Carson Powell
Cheerleader - An Analysis by Carson Powell
Carson Powell
Professor Hellmers
November 3, 2020
“Cheerleader”-OMI
Two videos, one song, one artist, different meanings. It’s crazy how two songs that are
almost exactly the same, can be interpreted in multiple different ways based off of the visuals
provided. The song “Cheerleader” by OMI has two different music videos with very minimal
changes in the actual song itself. In one video, the visuals portray how lust and infatuation play
major roles in relationships nowadays. Meanwhile, the second video shows a couple enjoying
life by spending time with one another, singing, dancing, walking along a beach, and living and
laughing with each other. This portrays how living in the moment without a worry in the world
with each other and being in love can feel in a relationship, as the audience gets a positive vibe
The original song was released in 2012. However, the remix, which would eventually
blow up and top the Billboard chart, was released in 2014. The lyrics represent the artist
referencing his love as a cheerleader due to how supportive she is of him. The lyrics “She is
always right there when I need her”, back up that statement. The only real difference in the two
songs is a slight change in the beat, as well as obviously a different music video. Both songs
contain a pop/reggae vibe to them and a relatively positive feeling given to the audience.
In the first video, the real story takes place inside a back. OMI, the artist, is speaking with
a female employee at the bank who appears to be flirting with him. However, he turns his
shoulder and sings the lyrics to the song, ignoring the woman as well as the temptation.
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Meanwhile, his girlfriend who is the “cheerleader”, is doing the exact opposite. She’s speaking
with a male employee, flirting with him and attracting his attention. She then is able to somehow
finesse a key to a vault from the employee. This is where the tables turn, and she locks the
employee inside the vault, and a scene shows the man and his girlfriend walking out of the back
carrying duffel bags, which leads the audience to assume they hold a lot of money. The man
ignores the bank employee flirting with him, and stays loyal to his girlfriend. Meanwhile, his
girlfriend uses lust and infatuation to fool the male bank employee for the benefit of herself and
her boyfriend. These two examples, used by a man and his girlfriend in different ways, just go to
show how lust and infatuation can play roles in a relationship. The main appeal from this video is
logos, as the female uses logic and reasoning in order to make her way into the bank and
ultimately take the money. The audience for this video includes younger people, male or female,
who listen to mainstream music as this song was played on the radio plenty of times during its
In the remixed version of the song, there is a completely different music video. We see
the artist, OMI, and a different female, or “cheerleader” you could say, singing and dancing,
playing volleyball, and walking along the beach together. The overall feeling and vibe that the
audience receives from the video shows us how happy and in love the couple is in their
relationship. This shows how spending time and having fun with your love is a crucial part of a
relationship, much different from the claim made in the first video. There is a significant pathos
appeal in watching this video, as like I mentioned before, the audience gets a very positive and
happy feeling when watching the video. Although this video lacks a real “story”, unlike the first
video, I’ve mentioned it before and I’ll mention it again, the visuals along with the overall
feeling we get from watching the video, speaks enough for itself. The audience for this video,
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much like the first, includes a younger audience, male or female, mainstream music fans, and
couples.
We see many similarities and many differences from the two music videos. They’re
almost the exact same song, almost the same lyrics, almost the same beat, and even made by the
same artist. Both videos also show factors that take place in a relationship. However, due to the
visuals, the two songs carry two much different meanings. One shows the feelings of lust and
infatuation and how those feelings are involved in a relationship, while the other shows
happiness and spending time with your loved one, and why that’s important in a relationship.
Nonetheless, both videos portray different claims that are significant messages to the audience.
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Works Cited
Omishangrecords. “OMI - CHEERLEADER 2012 (Official Video).” Youtube, 31 August 2012.
UltraRecords. “OMI - Cheerleader (Felix Jaehn Remix) [Official Video].” Youtube, 8 April
2015.