Haute Stock - What To Post On Instagram Stories

stories
What to Post on
Instagram
BEHIND THE SCENES
DAY IN THE LIFE
Q & A
BEFORE / AFTER
PRODUCT FEATURES
AND SO MUCH MORE
HAUTESTOCK.CO
POST
Ready, Set,
YOUR COMPLETE GUIDE ON WHAT TO POST ON INSTAGRAM STORIES
With Instagram users browsing less on feeds and watching more Stories, it’s essential —
especially as business owners — to show up on video and connect with your audience in a
more personable, dynamic way. Brands need a Stories strategy for fresh content,
connection, and engagement.
If you’re not sure where to start on Stories or if you need ideas on what to post, don’t worry
— we’ve got you covered with this guide. We don’t want you to miss out on making
connections and growing your community!
From Q&As to customer testimonials, from product reviews to behind the scenes, there’s a
post idea in here for you. We’ve also included tips on how to increase engagement with
your Stories and examples on what these types of Stories could look like.
We hope this guide helps you to come up with a Stories posting strategy and the
confidence to build your online presence!
The current world situation shouldn’t deter you from showing up online and sharing your
story with your followers, but understandably you may need to tweak your messaging to
remain sensitive to the times.
In addition to these 21 ideas, you can also share how your business has been affected, how
you’ve pivoted to account for these changes, and offer your support to your followers by
providing more FAQs, valuable training and tips, free additional content, or whatever feels
right for you. There’s still lots of love, light, and laughter in the world so sprinkle in your magic
in your Stories!
WHAT TO POST ON INSTAGRAM STORIES HAUTESTOCK.CO | 2

STORIES
q&a
Do a Q & A
If you’ve been in business for a while there are

probably some questions you get asked on the
regular, so make a list of your customer FAQs
and turn them into an Instagram Story!
It’s a great way to educate your community

about your product/service, in a relaxed and
personable kind of way.
You could make your Q&A’s a weekly or monthly

series that you post on Instagram Stories.
Get more engagement tip: Post an Instagram
question sticker the day before you do your Q&A

and ask your followers to submit their questions.
It’ll make your answers relevant to what your

audience wants to know, plus you’ll boost
engagement by getting followers to interact

with your Stories.

STORIES
#bts
Share a sneak peek or behind-the-scenes
You may not think your creative process is thaaat

exciting, but people LOVE to peek behind the curtain
and see the “making of” their favorite products or
the thought process behind your services.
Your behind-the-scenes posts will get people
excited for what’s coming up and make them feel
more invested because they got to see the work in
progress.
Get more engagement tip: Ask your audience to

weigh in, kind of like a choose your own adventure.
For example, if you’re working on a logo design, ask
them to vote on their favorite version.
You could also ask your audience to share their

creative process and tag you or use a hashtag that
you create specifically for these kinds of posts.

STORIES
day in the life
Do “A Day in the Life”
Similar to your behind-the-scenes Stories, a

"day in the life" will take your followers through
your typical work day.
You can start with your morning routine, move

on to the different tasks you do, and share the
entire day's journey with your audience.
It’ll give your audience a chance to get to know

you better and show them how much work goes
into creating your product/service.
Get more engagement tip: Quiz your audience

afterward to see how much they paid attention
to your "day in the life" by using the Instagram
Quiz Sticker feature.
It’ll be a fun challenge to see if they were

keeping up!

STORIES
quotes
Post Inspirational or Funny Quotes
For those days when you’re just not feeling like

putting in thaaat much effort into your Instagram
Stories, an inspirational quote never fails!
The good news is, a Haute Stock membership

comes with hundreds of done-for-you quotes that
you can quickly post to Stories!
Get more engagement tip: If you post the

Inspirational Quote in your feed, repost it to Stories.
When followers click on that post, they’ll be taken to
your back to your feed.
It’s a great way to get traffic back to your feed,

since the majority of people are actually viewing
Stories now vs. browsing feeds!

STORIES
before/after
Post Before/After
Honestly, who can resist a good before and

after? Everyone loves transformation stories!
If you have a business where befores and afters

are easy to do, you can take a snap before your
work your magic and then post your after.
For example, if you’re an interior decorator or
organizer, post a before pic and then the end

result after you’ve come in.
Or, if you’re a photographer, post a before pic of

an unedited photo and then an after pic once
you’ve done your edits.
You can also post befores and afters of your

customer transformations, which leads us into
the next idea.

STORIES
feature customers
Feature your Customers
There’s nothing quite as powerful as social proof.
Featuring your customers using your products,

before/after of their transformations from working
with you, or just showcasing how amazing they are,

will not only help build a sense of community, it will
build your know/like/trust factor.
Plus, it'll make your customers feel great to be

featured! Just make sure to ask their permission
first and explain to them exactly what the feature
will entail.
Get more engagement tip: If your customers are

willing, ask them to share the feature with their
audience. It will help introduce your biz to a new
community via referral, which is always the best
way for people to find out about you!

STORIES
polls/questions/sliders
Stories are a great way to survey your audience to
see what they want more of.
Get feedback on the type of Stories they want, new

products/services, their favorite colors for your next
product launch, or the title of your next E-book.
The options are really endless! It’s all real-time

feedback from people who are engaged with your
account, so it’s great data to ensure you’re giving your
community what they want!
Get more engagement tip: Try to use Instagram Polls,

Question Stickers, Quiz Stickers, or the Slider on as
many of your posts as possible. It will drive your
rankings in the algorithm if people are interacting with
your Stories posts.
You’ll also get lots of valuable feedback and can see

who answers your polls — so you can follow up with
people who are interested in specific content!

STORIES
product features
Do a Product Feature
Want to dive deeper into a certain product or a feature

of your service? Get on the 'gram and talk about it!
You don’t need a fancy explainer video, just you talking
about your product in depth, answering questions,

telling your followers why you love it so much, how hard
you’ve worked to bring it to life, and how it will benefit
them, can be so impactful!
You can also ask customers to share their feeback on

your product, what they loved about it, or why they
can't live without it!
Get more engagement tip: If you're just starting to

work on a new product or feature, post regular updates
to Instagram and use Highlights to save the Stories.
Getting your community interested and invested in
your new product will make it much easier to sell when
it's launched because they'll already be excited!

STORIES
promotions
Share your Launch, Sales & Promos
Instagram Stories are a great way to promote your

latest offer, so don’t forget to post about your sales,
product/course launch, or your upcoming promos. It's
all good as long as you’re not posting this type of
content all day, every day!
After all, people need to know what you’re selling and

if your community is getting valuable content from
you on the regular, they’ll be just as excited as you are
about your latest launch!
For example, at Haute Stock we release new

collections weekly, so we always post a video or a
moodboard on Instagram Stories to get our followers
excited about the newest release.
Get more engagement tip: Post a countdown timer to

get your audience pumped for your promo! They can
opt-in to get notified when your promo goes live so
they don't miss it.

STORIES
post testimonials
Post Testimonials
How often you post testimonials will depend on how many you have, your overall posting schedule,
and whether you’re in the middle of a launch or promo. Either way, social proof is a great way to
help build trust in your brand and your product/service.
Here are some ideas for publishing testimonial graphics on Instagram Stories:
Create an Instagram Stories template in Canva or Photoshop and any time a new testimonial
comes in, pop it into your template and save it in a dedicated folder on your desktop.
Ask your customers to record a video testimonial and either tag you in it so you can re-share, or
send you the video clip so that you can post it.
Copy and paste testimonials left on your social media feed or website and then post them to
Instagram by using a product photo in the background and the pasted testimonial in the
foreground.
Keep in mind: It’s generally understood that a testimonial left on your website (i.e. when customers
leave a review) or a comment on your social media are public, however make sure you get
permission from your customers before publishing a testimonial they send you via email or in a
private DM.
Get more engagement tip: Ask your customers/clients to rate your product or service on Instagram
Stories by using the Slider Sticker.

STORIES
blog posts
Promote a Blog Post
There are many ways that you can promote your blog
posts by repurposing blog post graphics for social
media.
Take your blog post cover image and resize it for

Instagram, so you can post to both your feed &
Stories!
If you have less than 10K followers, include the link to

your blog post in your bio, and then let people know it’s
there by using #linkinbio or a link in bio sticker.
If you have more than 10K followers and have the

'swipe up' feature, make sure to link directly to the blog
post to make it easier for people to get to it!
Additional design tip: Create a few quote graphics or

informational graphics that you pull from your blog
and post them to Instagram Stories. This will give
readers a sneak peek of the post and entice them to
want to read more!

STORIES
takeover
Do a Takeover or ask someone to
Takeover your Account
Hosting a takeover or asking someone to takeover

your account will give you exposure to a new
audience, so it’s a good way to grow your following if
that’s one of your objectives.
It’s also a good way to establish yourself as a leader

in your industry or to show that other industry leaders
support you.
The key here is to find someone who is a good fit for

your brand, who your audience would be interested in
hearing from, and who could share interesting and

valuable information for your audience.
If you’re the one doing the takeover, you want to keep
those same considerations in mind.

STORIES
this/that
Post a This/That
This/That graphics are a fun way to show the

personality behind your brand and connect with
your audience on a different level.
They’re usually light and humorous, but can also be

informational.
Similar to This/That, you can post Fill in the Blanks,

tell a story with GIFs, or do a fun BINGO Story around
a specific theme.
Get more engagement tip: Use a poll sticker to

have your audience weigh in on their own This/That
scenario.

STORIES
your favs
Share your Favorite Things
Doing a round up of your favorite things can be a fun

way to let your audience know more about you. Think
about some of the questions you get asked a lot in
your niche and then create a 'favorite things' list that’s
relevant and interesting for your audience.
For example, if you teach people how to work from

home, you could post about your favorite work from
home tools for online businesses.
If you’re a lifestyle blogger, you could post about your

favorite Spring outfits.

weigh in on their favorite things either by answering a
question sticker, using a poll, or quiz.

STORIES
tutorials
Post a Tutorial
Film yourself doing a step-by-step tutorial for your

audience and then post it to Instagram Stories.
This will work best if you have a short tutorial that

can be posted to a few slides.
If you have a longer tutorial you can always either

post it to IGTV or your feed and then post a preview
in your Instagram Stories and tell them where to
find the full tutorial.
Get more engagement tip: Consider creating an

IGTV series for your tutorials. This will help your
audience stay engaged with your content over a
longer period of time!

STORIES
post a review
Do a Product or Book Review
People are following you because they’re looking to

you for advice, knowledge, or entertainment, so you
can use your expertise to post a product or book
review.
Just make sure it’s a genuine review and that you’ve

actually used the product or read the book! And if it's
a sponsored post or you're an affiliate for a product,
you should make that clear to your audience.
Get more engagement tip: Ask your followers to

weigh in on their experience with the product or to tell
you what they thought of the book by leaving a
question sticker, asking them to DM you, or using the
poll or slider.

STORIES
routines
Share your Routines
People are always looking for inspiration on how to

perform better, live healthier and happier or even
just to relax more.
If you’ve got a routine that works really well for you,

share it with your followers.
Examples of routines you can share:
Your morning routine

Your self-care routine
Your workout routine
Your meal prep
Your stay at home routine
Your work from home routine
Your creative process

STORIES
introduction
Introduce Yourself and Your Team
Stories are place to show the face (or faces) behind

the brand.
The structure of these intros is totally up to you. You
could make them more formal by having something

professionally filmed, or you could go off the cuff and
make them more informal by simply sharing fun facts
about you and your team.
The type of introductions you make will depend on

your brand voice and your overall objective, but we
encourage you not to overthink these too much -
showing up and being authentic is usually exactly
what people want to see!

share a fun fact about themselves, or create a
challenge with a custom hashtag and ask people to
share an intro, fact, or something else related to your
challenge!

STORIES
showcase your site
Showcase your Website
Proud of your website? You should be! Why not

take to Stories and walk your audience through your
favorite parts or the most important bits?
This is especially helpful if you have a paid

membership where the general public can’t see
what’s inside.
Giving your audience a sneak peek of the exclusive

content can really entice them to want to sign up!
Get more engagement tip: Create a video of your
site (don't worry it can be super simple scrolling

video) but video does get more engagement and
adds more interest than a static photo!
Watch this tutorial to see how to create a scrolling

video mockup.

STORIES
workspace
Share your Workspace
If you work from your own office space or studio, take

your audience on a tour of your space.
If you work from home (or like many of us right now)

show your audience your set-up, how your organize
your work station for productivity, and how you’ve
decorated your space for inspiration.
If you're redecorating your space or organizing your

space, take your followers along on the journey!
Get more engagement tip: Ask your audience to DM

pics of their own workspace, or create a hashtag and
ask your audience to share their workspace using
your hashtag.

STORIES
celebrate
Celebrate your Wins
All too often we breeze by our accomplishments

without taking the time to savour the moment
before we’re on to the next goal.
Next time you reach an important milestone in your

business or life, take the time to celebrate and
capture some of that celebration in images or on
film to add to Instagram Stories and share with
your audience! Remember to thank your audience

for helping you to achieve your goal!
Get more engagement tip: Host an Instagram live

celebration party so that your audience can join in
and celebrate with you!
Post a Story and use the countdown timer so that

you can build anticipation for the celebration and
people can tap to be notified of when you go live!

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stories

DAY IN THE LIFE

AND SO MUCH MORE

WHAT TO POST ON INSTAGRAM STORIES HAUTESTOCK.CO | 2

If you’ve been in business for a while there are

It’s a great way to educate your community

You could make your Q&A’s a weekly or monthly

Get more engagement tip: Post an Instagram

question sticker the day before you do your Q&A

It’ll make your answers relevant to what your

engagement by getting followers to interact

WHAT TO POST ON INSTAGRAM STORIES HAUTESTOCK.CO | 3

You may not think your creative process is thaaat

Get more engagement tip: Ask your audience to

You could also ask your audience to share their

WHAT TO POST ON INSTAGRAM STORIES HAUTESTOCK.CO | 4

Similar to your behind-the-scenes Stories, a

You can start with your morning routine, move

It’ll give your audience a chance to get to know

Get more engagement tip: Quiz your audience

It’ll be a fun challenge to see if they were

WHAT TO POST ON INSTAGRAM STORIES HAUTESTOCK.CO | 5

For those days when you’re just not feeling like

Stories, an inspirational quote never fails!

The good news is, a Haute Stock membership

Get more engagement tip: If you post the

It’s a great way to get traffic back to your feed,

WHAT TO POST ON INSTAGRAM STORIES HAUTESTOCK.CO | 6

Honestly, who can resist a good before and

If you have a business where befores and afters

For example, if you’re an interior decorator or

organizer, post a before pic and then the end

Or, if you’re a photographer, post a before pic of

you’ve done your edits.

You can also post befores and afters of your

the next idea.

WHAT TO POST ON INSTAGRAM STORIES HAUTESTOCK.CO | 7

There’s nothing quite as powerful as social proof.

Featuring your customers using your products,

with you, or just showcasing how amazing they are,

Plus, it'll make your customers feel great to be

Get more engagement tip: If your customers are

WHAT TO POST ON INSTAGRAM STORIES HAUTESTOCK.CO | 8

Get feedback on the type of Stories they want, new

The options are really endless! It’s all real-time

Get more engagement tip: Try to use Instagram Polls,

You’ll also get lots of valuable feedback and can see

WHAT TO POST ON INSTAGRAM STORIES HAUTESTOCK.CO | 9

Want to dive deeper into a certain product or a feature

You don’t need a fancy explainer video, just you talking

about your product in depth, answering questions,

You can also ask customers to share their feeback on

Get more engagement tip: If you're just starting to

WHAT TO POST ON INSTAGRAM STORIES HAUTESTOCK.CO | 10

Instagram Stories are a great way to promote your

After all, people need to know what you’re selling and

about your latest launch!

For example, at Haute Stock we release new

Get more engagement tip: Post a countdown timer to

WHAT TO POST ON INSTAGRAM STORIES HAUTESTOCK.CO | 11

WHAT TO POST ON INSTAGRAM STORIES HAUTESTOCK.CO | 12

Take your blog post cover image and resize it for

If you have less than 10K followers, include the link to