LAL BAHADUR SHASTRI COLLEGE OF

HIGHER EDUCATION

RESEARCH REPORT
ON
COMPARITIVE ANALYSIS BETWEEN DOMINO’S &
PIZZA HUT

UNDER THE GUIDANCE OF PREPARE BY:

MS. RITIKA GULATI SHOBHIT KAPOOR
(LBSCHE FACULTY) (BBA-4 TH SEMESTER)
 PREFACE

The successful completion of this research was a unique experience for me because by

visiting many places and interacting various person, I gained better knowledge about the

fast food chains in market specially Pizza Hut & Domino’s. The experience which I

gained by doing this research was essential for my subject studies and practical

knowledge. This report is submitted with details analysis of the research undertaken by

me.

The research provides an opportunity to the student to devote his/her skills knowledge and

competencies required during his/her professional life.

1
 STDENT DECLARATION

This is to declare that I, Shobhit Kapoor have carried out this research report myself in

fulfillment of the BBA program of Lal Bahadur Shastri College of Higher Education.

The work is origina, has not been copied from anywhere else and has been submitted to

any other University/Institute for an award of any degree/diploma.

Date: 10-05-2017

Signature

Place: Bareily

Name: Shobhit Kapoor

2
 ACKNOWLEDGEMENT

I am sincerely thankful to all, who have contributed their time, knowledge and skills for

the preparation of this research report.

I am really thankful to my Research Guide, College Principal and the institute “Lal

Bahadur Shastri College of Higher Education” to give me the opportunity to conduct this

research and learn the best from it. I am thankful to my research guide, my batch mates &

relatives for providing me all the assistance, support and cooperation needed during the

preparation of research report.

Shobhit Kapoor

3
 TABLE OF CONTENT
CHAPTER-1 INTRODUCTION
CHAPTER-2 LITERATURE REVIEW
CHAPTER-3 RESEARH METHODOLOGY
CHAPTER-4 DATA ANALYSIS &

INTERPRETATION
CHAPTER-5 FINDINGS & SUGGESTION
CHAPTER-6 CONCLUSION
LIMITATIONS

BIBLIOGRAPHY
ANNEXURES

4
CHAPTER-1

INTRODUCTION

ABOUT THE INDUSTRY

5
Fast food is one of the world largest fast growing industry types. India fast food industry is growing by

40%. The 6000 corer fast food retail industry is mainly dominated by the multinational

players and the key players which are active in the research of the food retailing Because

of the availability of raw material for fast food, global chains are flooding into the

country. The percentage share held by foodservice of total consumer expenditure on

food has increased from a very low base to stand at 2.6% in 2001 Eating at home

remains very much in grained in Indian culture and changes in eating habits are very slow

moving with barriers to eating out entrenched in certain sectors of Indian society. The

growth in nuclear families, particularly in urban India, exposure to global media and

western cuisine and an increasing number of women joining the workforce have had an impact on

eating out trends.

6
  It entered India in June 1996.

● By January 2001, Pizza Hut had 19 outlets across India.

● Presently it has 360 outlets in 100 cities in India.

● Pizza Hut is one of the world’s largest pizza chains with over 15,000 restaurants

across 91 countries.

●It employees more than 30,000 people.

● It entered India in 1996 through a franchise agreement with VamBhartia Corp.

● It had quite a speedy growth (1 outlet in 1996 and 101 in 2001).

●Emphasis on home delivery

7
●Today Domino’s Pizza in India has grown into a countrywide network of more than

1000.

●Domino’s believes strongly in the strategy of “think local and act regional”.

COMPANY PROFILE

In the land of tandoori rotis and masala dosas, does Italian food have any place? Yes, say

the statistics. The pizza industry is really sizzling with hectic activity. The Rs. 150-crore

industry, growing at an annual rate of 50 per cent, is expanding at a frantic pace.

The two major players, Domino's Pizza India Ltd. and Tricon Restaurants International

(which owns the Domino's Pizza and Pizza Hut chains), are silently rejoicing the

exponential growth.

8
PIZZA HUT'S MISSION STATEMENT

We take pride in making a perfect pizza and providing courteous and helpful service on

time all the time.

We are the employer of choice offering team members opportunities for Growth,

Advancement, And Rewarding Careers in a Fun, Safe Working Environment.

When it comes to tossing around dough, no one does it more often than Pizza Hut. The

unit of YUM! Brands operate the world's #1 pizza chain with more than 15,000 outlets in

about 91 countries worldwide. The chain serves a variety of pizza styles, including its

flagship Pan Pizza, as well as Thin n' Crispy, Stuffed Crust, Hand Tossed, and Sicilian.

Other menu items include pasta, salads, and sandwiches. Pizza Hut offers dine-in service

at its characteristic red-roofed restaurants, as well as carry-out and delivery service. About

15% of the restaurants are company-operated, while the rest are franchised. The world's

largest fast food company, YUM! Brand runs KFC and Taco Bell in addition to Pizza Hut.

In India, Pizza Hut has 360 restaurants across 100 cities, including Delhi, Mumbai,

Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is

in the process of opening Pizza Hut restaurants at many more locations to serve a larger

customer base across the country.

Pizza Hut is split into several different restaurant formats; the original family-style dine-in

locations; store front delivery and carry-out locations; and hybrid locations that offer

carry-out, delivery, and dine-in options. Many full-size Pizza Hut locations

offer lunch  buffet, with "all-you-can-eat" pizza, salad, bread sticks, and a special pasta.

Additionally, Pizza Hut also has a number of other business concepts that are different

9
from the store type; Pizza Hut "Bistro" locations are "Red Roofs which offer an expanded

menu and slightly more upscale options.

"Pizza Hut Express" and "The Hut" locations are fast food restaurants. They offer a

limited menu with many products not found at traditional Pizza Huts. These types of

stores are often paired in a collocated location with a sibling brand such

as WingStreet, KFC or Taco Bell, and are also found on college campuses, food courts,

theme parks, and in stores such as Target and Walmart.

Vintage "Red Roof" locations can be found throughout the United States, and quite a few

exist in the UK and Australia. Even so, many such locations offer delivery/carryout

service. This building style was common in the late 1960s and early 1970s. The name

"Red Roof" is somewhat anachronistic now, since many locations have brown roofs.

Dozens of "Red Roofs" have closed or been relocated/rebuilt. Many "Red Roof" branches

have beer if not a full bar, music from a jukebox, and sometimes an arcade. In the mid

1980s, the company moved into other successful formats including delivery/carryout and

the fast food "Express" model.

Having completed 20 years of operations in India, casual dining chain Pizza Hut is

looking to enhance its presence across the country and run 700 outlets by 2021.

Besides strengthening retail presence, Pizza Hut is also looking to expand its product

offerings to consumers.

The Pizza Hut franchisee stepped into the Indian fast food market by opening a dine-in

restaurant at Bangalore in 1996. The pizza franchise soon expanded itself in India and now

has the KFC brand beneath its umbrella. The fast food franchise was the first international

10
fast food firm to make an entry into the Indian scene and has thus pioneered the Indian

pizza market.

The menu provided at the Pizza Hut franchise is that of a complete meal. Customers are

considered as honoured guests at the fast food franchise and are treated accordingly. It is

the customer satisfaction provided by the specialty

food franchise that enabled it to position itself at the

top of the Indian fast food market.

The fast food franchise also ensures that it adds an

Indian touch to all the varieties of pizzas that it

makes available to Indian customers. Various

delicious combinations are tested at the Indian Pizza

Hut franchisee outlets by blending the original menu with Indian favourites to make fresh

salads, garlic based breads, soups, yummy pastas and delicious desserts.

The employees of the restaurant support centre of the Pizza Hut fast food franchise which

functions in New Delhi works hard to place Pizza Hut at the top of Indian market. The

support centre takes care of finance, legal and marketing sides of the Indian operations of

Pizza Hut franchisees.

Pizza Hut is known for

· Good Quality Food (Hygiene)

· Brand Name

· Good Service

· New Kinds and Styles of Pizzas in its Menu

11
 DOMINO’S

Domino's vision is focused on “Exceptional people on a mission to be the best pizza

delivery company in the world! ". We are committed to bringing fun, happiness and

convenience to lives of our consumers by delivering delicious pizzas to their doorstep and

our efforts are aimed at fulfilling this commitment towards a large &ever-

growing customer base.

Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Ann

Arbor, Michigan, United States. Founded in 1960, Domino's is the second-largest pizza

chain in the United States and has nearly 11,629 corporate and franchised stores in more

than 60 countries and all 50 U.S. states. Domino's Pizza was sold to Bain Capital in 1998

and went public in 2004. The menu features both vegetarian and meat pizzas including

stuffed crust, both chicken wings & boneless chicken, potato wedges, garlic breads and a

12
variety of dessert items including chocolate pots, cookies & waffles, Ben & Jerry’s ice

cream & a variety of soft drinks including Coca Cola, Fanta & Sprite.

This company knows the rules of the pizza delivery game. Domino's Pizza runs the

world's #2 pizza chain (behind YUM! Brands' Pizza Hut division), with more than 11,500

delivery locations in about 65 countries. (The chain includes almost 5,600 stores

throughout the US.) Domino's menu features several different styles of pizza with a wide

array of topping options, as well as additional items such as bread sticks, cheese bread,

and chicken wings. Its stores are principally delivery locations and generally do not have

any dine-in seating. The company has been listed on the Indian bourses recently. The

promoters of the company are Mr. Shyam S Bhartia, Mr. Hari S Bhartia and Jubilant

Enpro Private Ltd. Domino’s Pizza opened its first store in India in January 1996, at New

Delhi.

Today Domino’s Pizza India has grown into a countrywide network of more than 1106

stores (as on 31st March, 2016) with a team of over 30,000 people. According to the India

Retail Report 2016, they were the largest Pizza chain in India and the fastest growing

multinational fast food chain between 2008-2009 and 2013-2014 in terms of number of

stores.

Jubilant Food Works Limited, a Jubilant Bhartia Group Company holds the Master

Franchisee Rights for Domino's Pizza for India, Nepal, Sri Lanka and Bangladesh. The

company has been listed on the Indian bourses. Prior to Sep 24, 2009, the company was

known as Domino's Pizza India Limited and underwent a name change, rest of the terms

remaining the same. The promoters of the company are Mr. Shyam S Bhartia, Mr. Hari S

Bhartia and Jubilant Enpro Private Ltd. Domino's Pizza opened its first store in India in

January 1996, at New Delhi. Today Domino's Pizza India has grown into a countrywide

13
network of more than 1100 stores with a team of over 30,000 people.

Over the period since 1996, Domino's Pizza India has remained focused on delivering

great tasting Pizzas and sides, superior quality, exceptional customer service and value for

money offerings. We have endeavored to establish a reputation for being a home

delivery specialist capable of delivering pizzas within 30 minutes or else FREE.

Domino's constantly strives to develop products that suit the tastes of our consumers and

hence delighting them. Domino's believes strongly in the strategy of 'Think global and act

local'. Thus, time and again we have been innovating with delicious new products such as

crusts, toppings and flavors suitable to the taste buds of Indian Consumers. Further

providing value for money and affordable products to our consumers has been an

important part of our efforts. Our initiatives such as Fun Meal and Pizza Mania have been

extremely popular with consumers looking for an affordable and value for money meal

option.

SWOT Analysis

Strength Weakness
 Strong Brand Image  Inadequate Advertisements

 Unmatchable quality and  Inadequate of outlets

14
 variety

 Hygiene  High price

 Excellent quality  Lack of parking facilities at

outlets

 Customer Satisfaction

Opportunity Threats

 With growing fast food market –  No takeaway counters for pizza

Scope for expansion

 Introduce more offer  Low price points of competitors

15
Strength Weakness
 More outlets even in similar towns  Lack of variety

 Less than 30 minutes home delivery  Outlet lack space

 Low Price  Ambience not up to mark

 Excellent offers  No special option for birthday party

and corporate lunches

 Customer satisfaction

 Quick service at outlets

16
Opportunity Threats
 With growth fast food industry –  Better quality and variety of

scope for expansion competitors

 Introduce more variety

 Bigger outlets

 Introduce takeaway counters

17
CHAPTER – 2

LITREATURE REVIEW

PIZZA HUT STORY

18
 1958: The legacy of Pizza Hut began, when two college-aged brothers from Wichita,

Kansas, Frank and Dan Carney opens first Pizza Hut restaurant after borrowing $600 from

their mother.

 1959: Pizza Hut is incorporated in Kansas and the first franchise unit opens in Topeka,

Kansas.

 1968: International market entered with opening of Pizza Hut restaurant in Canada.

 1969: Red roof adopted for restaurants.

 1972: Pizza Hut, Inc. listed on New York Stock Exchange under the symbol PIZ.

 1977: Pizza Hut, Inc. stockholders overwhelmingly approve merger with PepsiCo, Inc.

 1986: Delivery service, first in world.

 1996: Pizza hut comes to India with a dining restaurant Bangalore that has special

vegetarian pizzas.

 1997: Pizza hut opens a dine-in restaurant in Delhi.

 2007: Pizza hut brought out our Thick n Thin Pizza and began to re-franchise our dine-

in restaurants.

 2009: Pizza Hut offering baked fillings in the corner of the pizza.

2014: First outlet in Africa.

2016: Outlet opened in 100th country.

Their main quote:

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"Customers are the reason that we are here."

 No customers-No Pizzas

That’s the secret ingredient.

The 5 secret principles:

 Employees are our secret ingredients.

 Show your "care".

 Say "yes" to customers

 Satisfied, capable teams create satisfied customers.

 Satisfied customers create profit and growth

PIZZA HUT IS ALL ABOUT

It’s all about you and all about customers i.e. customer creation and customer retention

through customer satisfaction, it’s all about team spirit in order to attain good results.

TELEPHONE CALLS:

The employees are not allowed to make or receive personal telephone calls at work unless

in an emergency. The restaurant has limited telephone lines. By keeping the telephone

occupied, we may be denying customer access to us and he may call the competition

instead.

This is the extent to which they go to be with their customer.

20
Pizza Hut has taken care to make special sauces which do not contain any garlic or onion.

The Pizza Hut restaurant has planned to offer wide choices of vegetarian pizzas,

vegetarian pastas, steaming tomato and mulligatawny soup, crunchy French bread, fresh

salads in their world famous salad bar and delicious desserts.

21
DOMINOS

Dominos Pizza is the second largest franchised pizza chain in the U.S.A., and the history

of Dominos Pizza is similar to its rival Pizza hut; two brothers started it with borrowed

equity in the sixties. Tom and James Monaghan bought a small Michigan Pizzeria called

Dominick's, which was jointly run by them until James traded his share for a second hand

car. Tom revitalized the image by changing the name to Domino’s Pizza.

By the late seventies there were over 200 franchise pizza businesses in the States and

Dominos Pizza was ready to go International. In 1983 Dominos Pizza opened its doors in

Winnipeg, and in the same year opened its one thousandth stores. Later that same year

Domino's corporate history was to begin in Australia with its first franchise in Brisbane,

on the East coast.

The locations for Dominos Pizza grew quickly from here as they sprung up in all sorts of

diverse places including Bogotá. Despite Domino's Pizza springing up diverse locations,

they were still a very traditional company. Domino's Pizza menu had been kept very

simple and streamlined; they only sold one type of pizza crust which they named the

regular pizza. Domino's Pizza dough was shaped by tossing the dough and pulling it into

shape. The pizza menu included just two sizes of dough, it was not until much later that

competition forced them to add a medium and extra large sized pizza. There were no such

things as side orders you could have Pizza, pizza or Pizza and you could only drink a

Coke with it.

In 1989 the history of Domino's Pizza was to change when the Deep Pan pizza was

introduced, for the first time in twenty five years the company was being forced to react to

22
market demand. This move consolidated the financial base and ensured the growth of

Domino's Pizza, as the same year they opened their five thousandth store.

The wind of change had started and by 1992 they were to introduce the first non pizza

item to their menu, this was obviously a reluctant move as it was bread sticks. Domino

Pizza dough was already on hand and the making of bread sticks is not so different.

For many years the company had advertised that if the delivery of their pizzas took longer

than thirty minutes then the pizza would be delivered free. This was parodied by the

Teenage Mutant Ninja Turtles movie which specified the "pizza dude has 30 seconds" to

complete the delivery. The turtle’s pizza was late and they received a refund of $3 for

"being two minutes late, dude!" However the benefits to Domino Pizza were enormous as

millions of kids were to hear the name of Domino’s Pizza endorsed on celluloid. In 1993

Domino Pizza discontinued this policy and stated that if a customer was unhappy they

could have a new pizza or a refund.

23
ABOUT THE TOPIC

PIZZA HUT AND DOMINO’S- A COMPARISON

Pizza Hut has many unique features of their product due to which it attracts the

customers. The product is classified into non durable goods as it is a food item.

Pizza Hut differentiates itself from its competitors with the help of their wide range

of offerings (menu items). One can find besides pizzas; a wide range of pastas,

appetizers, cakes and desserts etc. There are quite a lot number of menu items to

choose.

Domino’s pizza India has maintained its position in the market with its constant

product innovation and maintenance of stringent services standards. More

importantly, it has established a reputation for being a home delivery specialist

capable of delivering its pizzas within 30 minutes to its community of loyal

customers from its entire chain of stores around the country. As the name suggests

‘the pizza delivery experts’; customers can order their pizzas by calling their

hotline. Domino’s believes strongly in the strategy of ‘think local act regional’.

Also they had their promotional campaign ‘hungry kya?’ which means call up

dominos if one is hungry and have the food in 30 minutes.

Comparing both pizzas lies on certain criteria. It is quite evident that Pizza Hut is more

superior to Domino’s Pizza when it comes to taste, while Domino’s Pizza boasts at its

24
affordability and average but satisfying product. But other things still matter in winning

over a customer or an avid pizza-eater. One is convenience. Since Domino’s has a lot of

branches worldwide, one can easily spot a Domino’s outlet compared to Pizza Hut, thus

people tend to go for what is closest. Another is value and obviously Pizza Hut gives more

value thus more costly. Menu selection also matters to people who want variations and

Domino’s basically fail in this category if compared to Pizza Hut.

Choosing which pizza to buy is practically one’s personal preference. Regardless of

Domino’s limited offers and Pizza Hut’s very expensive pizza, people still patronize them

making their business what they are today.

In brief:

• Pizza Hut and Domino’s Pizza started early in the business and has gained popularity

among consumers and made a worldwide impact evidenced by their growing franchises.

• Pizza Hut is the more expensive pizza compared to Domino’s pizza but Domino’s have

more branches catering to a lot of people, making it more convenient to them.

• Pizza Hut offers more varieties in their menus compared to Domino’s pizza.

25
CHAPTER-3

RESEARCH METHODOLOGY

26
 RESEARCH METHODOLOGY

Research methodology is a way to solve the research problem in a systematic manner. It

may understand as a science of studying how the research is done significantly. The

methodology may differ from problem to problem, yet the basic approach towards the

research remains the same.

OBJECTIVES

 To conduct survey analysis on the consumer preference of food joint

amongst PIZZA HUT and DOMINO’S in India.

 To find out which factors are more preferred by the customers while choosing

among the two.

 To shed light on different aspects that a service based food chain must follow in

order to increase its market share and for being on a continuous growth path. 

 To compare their market share in the fast food industry.

 To analyze the reasons behind their success, especially among the youth

of the country.

There are two types of data:

27
 Primary data –Primary data is that data which is collected for the first time and is

also called “first hand data”. These data are basically observed and collected by the

researcher for the first time. Examples are: questionnaires, surveys, etc.

Secondary data –Secondary data are those data which are collected by the other

persons for his/her own purpose and when others use that data for solving their

purpose, it becomes secondary data, i.e. , data collected by one person becomes

secondary data for the other.

DATA COLLECTION:

 Secondary data was collected from media publishing and Internet.

 Primary data was collected with the help of questionnaires and friends, relatives

were contacted personally for collecting the primary data.

 A sample of 70 respondents has been taken for this project.

28
CHAPTER-4

DATA ANALYSIS &

INTERPRETAION

29
 Data Analysis& Interpretation

1. In which age group do you fall?

a) 10-20

b) 20-30

c) 30-40

d) 40 above

AGE GROUP NO. OF RESPONDENTS

10-20 21
20-30 35
30-40 8
40 ABOVE 6

Age Group
40

35

30

25
Age Group
20

15

10

0
From 10 to 20 20-30 30-40 40 Above

Analysis: Out of 70 respondents,21 people belong to the age group of 10-20,35 people fall

in 20-30 category,8 people are in between 30-40 years of age and 6 people are above the

age of 40 years.

30
Interpretation: Majority of people are young,between 10-30 years of age. Thus, a better

opinion about fast food can be taken.

2. How often do you eat pizza?

a) Once a week

b) Once in 2 weeks

c) Once a month

d) Occasionally

Frequency No. of Respondents

Once a week 14
Once in 2 weeks 28
Once a month 20
Occasionally 8

30

25

20

15

10

0
Once A Week Once In 2 Week Once a Month Occasionally

31
Analysis: 14 people eat pizza once a week,26 people go for a pizza once in two weeks,20

people eat it once a month and the rest eat it occasionally.

Interpretation: Majority of the respondents eat pizza quite often. Only a few consume it

occasionally. Thus,the majority loves pizza and can opine quite well about it.

3. Which one do you prefer more?

a) Domino’s

b) Pizza Hut

Pizza Brand No. of Respondents

Domino’s 41
Pizza Hut 29

45

40

35

30

25

20

15

10

0
Domino's Pizza Hut

Analysis: 41 out of 70 people prefer Domino’s to Pizza Hut.

32
Interpretation: Majority of respondents like Domino’s more than Pizza Hut.

4. What do you look for while going to a pizza joint?

a) Pizza quality and taste

b) Price

c) Ambience

d) Quality of Service

SERVICE NO. OF RESPONDENTS

Pizza quality and taste 14
Price 28
Ambience 11
Quality of service 17

30

25

20

15

10

0
Price Ambience Quality of service

Analysis: 28 people think about price,14 about taste & quality,17 about quality of service

and 12 people think about ambience while choosing a pizza joint.

33
 Interpretation: Price is the major factor which decides for the consumer that to which

pizza joint he/she will go,then comes the quality of food. Ambience and service quality are

secondary factors

5. Which one do you think gives more value for money?

a) Domino’s

b) Pizza Hut

PIZZA BRAND NO. OF RESPONDENTS

Domino’s 46
Pizza Hut 24

50

45

40

35

30

25

20

15

10

0
Domino's Pizza Hut

ople think that Domino’s gives more value for money while the rest 24 think that Pizza Hut is better when it comes to value f

Majority of people think that Domino’s gives them more value for money rather than Pizza Hut. It indicates the high amoun

have with Domino’s.

34
f the following services do you prefer for eating pizza?

SERVICE NO. OF RESPONDENTS

Dine-in 27
Take away 14
Home Delivery 29

35

30

25

20

15

10

0
Dine-in Take Away Home Delivery

Analysis: 27 people prefer dining in for a pizza, 14 prefer take away service and 29 prefer

home delivery for a pizza.

35
Interpretation: Mostly people prefer home-delivery service for pizzas, then comes the

dining-in service and a few prefer take-away. Thus, it can be said that home-delivery is an

area for both the companies to focus on.

7. Which one has got more variety of toppings and crusts?

a) Domino’s

b) Pizza Hut

PIZZA BRAND NO. OF RESPONDENTS

Domino’s 27
Pizza Hut 43

50

45

40

35

30

25

20

15

10

0
Domino's Pizza Hut

36
Analysis: 43 people prefer pizza hut in this case, while the other 27 think that Domino’s

has a larger variety of crusts and toppings.

Interpretation: Larger number of people thinks that Pizza Hut offers more variety than

Domino’s.

8. Do you prefer veg. pizzas or non-veg. pizzas?

CATEGORY NO. OF RESPONDENTS

Veg. 45
Non-Veg. 25

50

45

40

35

30

25

20

15

10

0
Veg Non-Veg

Analysis: 45 people prefer veg. pizzas, rest 25 prefer non-veg. pizzas.

Interpretation: Majority prefers veg. pizzas. Thus, a fair take on veg. pizzas can be taken.

37
 9. In a gathering, which pizza suffices?

a) Domino’s large pizza

b) Pizza Hut’s ‘Family Size’ pizza

c)

PIZZA SIZE NO. OF RESPONDENTS

Domino’s large 21
Pizza Hut’s “family-size” 49

60

50
49

40

30

20 21

10

0
Domino's large pizza Pizza hut's family size

38
Analysis: 49 respondents feel that Pizza Hut’s ‘family-size’ pizza is sufficient in a

gathering or a group of people, while the other 21 think that Domino’s large pizza is

enough when it comes to gatherings.

Interpretation: It indicates that majority of people prefer Pizza Hut’s “family size” pizza

when they go out in groups, perhaps because it is bigger than Domino’s large pizza.

10. Except pizzas, whose other products (pasta, garlic bread, wraps, etc.) do you prefer

more?

a) Domino’s

b) Pizza Hut

PIZZA BRAND NO. OF RESPONDENTS

Domino’s 42
Pizza Hut 28

45

40

35

30

25

20

15

10

0
Domino's Pizza Hut

Analysis: 42 people prefer Domino’s when it comes to additional products while the rest

28 think vice-versa.

39
Interpretation: In addition to pizzas, other products like pastas, garlic bread etc. of

Domino’s is more popular than that of Pizza Hut.

11. Which one do you think is more affordable?

a) Pizza Hut

b) Domino’s

PIZZA BRAND NO. OF RESPONDENTS

Domino’s 45
Pizza Hut 25

50

45

40

35

30

25

20

15

10

0
Domino's Pizza Hut

Analysis: 45 people feel that Domino’s is more affordable and the rest 25 think that Pizza

Hut is quite affordable.

40
Interpretation: Majority of respondents agree to the fact that Domino’s is more

affordable than Pizza Hut.

CHAPTER-5

FINDINGS

AND SUGGESTIONS

41
FINDINGS

 Domino’s share large market share than Pizza Hut.

 People prefer Pizza Hut over Domino’s when visiting with family members.

 People are more satisfied by the service in Pizza Hut over self service of

Domino’s.

 Domino’s is present in more number of cities than Pizza Hut.

SUGGESTIONS

 Domino’s should introduce a pizza size which is bigger than its current “large

size”.

 Pizza Hut should cut down its prices in order to attract more customers.

 Pizza Hut should innovate and introduce some special scheme for home-delivery

like that of Domino’s “30 minutes or free” scheme.

 Both the brands should launch more value meals/economic meals to increase their

respective market share.

42
  Pizza Hut should focus more on advertisements.

 Domino’s can think upon starting to give Customized waiter Service instead of

Self Service.

 Domino’s should maintain consistency in the taste and quality of its products.

CHAPTER-6

CONCLUSION

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 CONCLUSIONS

 More people prefer Domino’s rather than Pizza Hut.

 Price is a major factor when it comes to choosing a pizza brand. Pizza Hut is more

expensive as compared to Domino’s, thus more people go to Domino’s, especially

college going students.

 Domino’s serves middle-income groups and college-going students more and

Pizza Hut, being comparatively an expensive restaurant serves higher income

groups.

 Domino’s gives more value for money as compared to Pizza Hut.

 Now-a-days, home-delivery has become much popular way of ordering pizzas.

 Pizza Hut offers more variety of pizzas, toppings and crusts as compared to

Domino’s.

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 Pizza Hut’s “family-size” pizza is preferred when a group of people is there, rather

than Domino’s large size pizza.

 Pastas and garlic breads of Domino’s are more popular among people than those of

Pizza Hut.

LIMITATIONS

 Research was affected by time constraint.

 Research is limited to only one city.

 Sample size was less.

 Less information gathered.

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 BIBLIOGRAPHY

WEBSITES

www.google.com

www.pizzahut.co.in

www.dominos.co.in

www.wikipedia.com

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 ANNEXURES

QUESTIONNAIRE

NAME:

GENDER:

PROFESSION:

(NOTE: Your information will be kept confidential and will not be disclosed to any

entity.)

1. In which age group do you fall?

o 10-20

o 20-30

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 o 30-40

o 40 above

2. How often do you eat pizza?

oOnce a week

oOnce in 2 weeks

oOnce a month

oOccasionally

3. Which one do you prefer more?

o Domino’s

o Pizza Hut

4. Which one do you think gives more value for money?

o Domino’s

o Pizza Hut

5. Which of the following services do you prefer for eang pizza?

o Dine-in

o Take away

o Home delivery

6. Which one has got more variety of toppings and crusts?

o Domino’s

o Pizza Hut

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7. In a gathering, which pizza suffices?

o Domino’s large pizza

o Pizza Hut’s ‘Family Size’ pizza

8. What Pizza do you prefer?

o Veg

o Non-Veg

9. What do you look for while going to a pizza joint?

o Pizza quality and taste

o Price

o Ambience

o Quality of Service

10. Which one is more affordable?

o Domino’s

o Pizza Hut

11. Except pizzas, whose other products (pasta, garlic bread,wraps,etc.) do you prefer

more?

o Domino’s

o Pizza Hut’s

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