‘A. J. Greimas and F. Rastier
‘The Interaction of semiotic constraints
One should beware of believing that
the inventive mind operates accord-
ing t0 chance.
— De
de Tracy.
The play in question here is not to be understood as a
free activity productive of literary objects, but as a long
journey punctuated with compelling choices that leads,
through @ series of exclusions and of options, manifesting
personal and social phobias and euphorias, to the cons
of an original and unique work. Instead of analysing a com-
pleted text, the authors have tried to see how 1g from
kernels of meaning, from categories of meaning which are
at once simple and basic, the creative faculty operates, a
faculty which, proceeding from the simple to the complex,
from the general to the particular, makes its way, through a
ta
draws from the same sources as the whole of,
yy: the theoretical aim of this study
is thus largely anthropological, in open opposition to the
ing a possi
at the same time a calling into question of the literary phe-
Perhaps out of a desire for intelligibility, we can imagine that the
human mind, in order to achieve the construction of cultural objects
86
4d 1968
(Our aim is to give a rough idea of this course. It may
to move from immanence to manifestation, in three
an individual or a society, and subsequen
ence of semiotic objects. As far as we know, the
stituants of deep structures have a definable log
— superficial structures constitute a semiotic gf
arranges into discursive forms the contents susce
‘The products of this grammar system are
expression which reveals them, in as far as they
ear in any substance, and, in the case of
language,
— the structures of manifestation produce
cular to any given language (or more pr
lar characteristics of languages), or to any glven
are studied by the supe!
et.
We are concerned here with the first stage.
1. The Structure
I. 1. The elementary structure
If the meaning § (the universe of
system) appears, on the level at which it
axis, it is opposed to §, taken as an absol
contradictory to the term $, which describes
significant whole. Any semiotic system can, n
another system which is its contrary: thus S: vx S%,
is artic
semes:Yale French Studies
<>
these two semes, taken separately, indicate the existence of their con-
tradictory terms:
uc >h
lowing for the fact that $ may be redefined, after its semic
articulations have been set , as a. complex seme us
sv in a double relation of disjunction and conjunction, the elementary
structure of meaning may be represented as:
‘This model is constructed by using a small number of un-
defined concepts:
a) The concepts of conjunction and disjunction necessary
for interpreting the structural re
b) Two types of disjunction, the disjunction of contraries
(indicated by the dotted line) and the disjunction of contradictories
indicated by the continuous line).
Note: The model above is only an adapted formulation of that
formerly proposed by one of the present authors (Greimas, Séman-
tique structurale, Larousse, 1966). This new presentation makes it
isomorphic to the logical hexagon of R. Blanché (cf. Claude Chabrol
Structures intellectuelles, in Social Science Information, 1967, VI-S)
as well as to the structures call
and, in psychology, the Piaget
By taking into consideration only the form of the content and
only simple semic terms, we can give a slightly different formulation
to the same structure. It appears then as the correlating of two
categories of opp
lation of homologized contradictions:
8
a
ale
88
A.J, Greimas and F. Rastier
‘This new presentation allows one to see that what is first of
all the structure permitting an account of the mode of existence of
the meaning, finds its 9
invested contents, in very varied spheres: indeed,
myth propounded by Claude Lévi-Strauss
ronic articulation of the folk-tale, b
certain number of ps
Destutt de Tracy).
deductive approach encounters models constructed empirically to
account for the limited corpora.
2. The structure of semiotic systems.
If deductive considerations thus encounter inductive descrip-
is because the elementary structure of meaning forms into
are in turn organized into a structure isomorphic to the superior
hierarchic structure. Thus, the elementary structure articulates in the
same way the semes and the constituent. system:
systems. For example, the contents Life and Death embrace
universe of Bernanos: 1
in two systematic instances (negative and positive defini-
tions) which are written respectively: s vs 2; 2 vs &1. They are
articulated in their turn into semie systems.
Let us first of all define the formal properties of the constitu-
tional model; then we shall give examples of investments,
The terms of the model: using each of the four terms as point
of departure, one can obtain the three others by the two operations:
by taking the contradictory and by taking the contrary, Their defni-
tion is formal, and anterior to any investment.
‘The relations: a) hierarchical: a hyponymi
tablished between s: and sp, and S; another between
) categorical: — a relation of contradi
is established between $ and S; and at the hierarchically inferior le
between s; and &;, between s2 and 3s.
—a relation of “contraries” articulates s; and s2 on the one hand, ¥1
instances of
is S; vs Sp. Each one
49.Yale French Studies
and % on the other. In the terms of Hjelms!
as solidarity, or double presupposition.
:: The two operations, that of taking the contradictory and that
ing the opposite, are involutive: the opposite of the opposite of
Fy of the contradictory of s is s.
—a relation of implication (or simple presupposition) is established
between s: and & on the one hand, and sz and 3 on the other:
implies si (and not the inverse); &: implies se (and not the inverse).
In fact, s: and s» may be defined negatively by & and &; respectively.
If one proposes s1 or se, one implies at the same time the presence of
3: or & respectively. In the language of the logic of classification, one
can say that s1 is included in &2, and sz in 3:. The two terms of each
relation of inclusion may be termed complementary.
‘The dimensions: By their related definitions, the semi
are grouped in pairs into six systematic dimensions. One can dis-
tinguish:
—two axes, § and 5, Their relationship is that of contradiction. § may
of the complex: it embraces s: and so, S is the axis of
ries 5 and S: (of se and
axis in relation to s: and ss, for it can be defined by:
= two schemas: si + 51 define schema 1; ss -+ Se define scl
Each of the schemas is formed by the relation of
— two deixes: the first is defined by si and the term which
4s; the second by sp and the term which that implies: 8,
, it may be identified
terms
therefore the neutral
ther 51 nor ss
‘Thus we have:
Constituant Structural dimensions Semic
relations structures
contrary axis (complex) sits
3 axis (neutral) ith
‘contradiction schema 1 +a
schema 2 Sth
simple implication deixis 1 si +f
deixis 2 ati
90
A. J. Greimas and F. Rastier
One can foresee the relations between the different systematle
dimensions.
The two axes, formed by relations of contraries, are theme
selves in a relation of contradiction,
The two schemas, defined by relations of contradiction, aA
themselves in a relation of opposition. We propose calling the double
presupposition of the two schemas semiosis. We reserve for lai?
study the question of whether this double presupposition correapodd@
to that of linguistic content and expression, considered ux the
Schemas ofa single model
L. 3. The typology of the rules.
Every system comprises by definition a group of
are defined positively, but one can also define them ney
what they are not: so S represents the postive defn
of the system, and 5 their negative defi
nowadays agrees that a grammar system mus
ion of what is grammatical, but also
‘grammatical.
Unfortunately the concept of agramma
several things, the rules of constituent interdi
We could say that with respect to the ma
25 group of injunctions, and S as a group of
Each of these two types of rule impli
instance; say and 5, which are, wi
ictions and_non-pre
‘can establish the following tableYale French Studies
Permissible relations Forbidden relations
ae
Sos,
>&
Non-matrimoni
(not forbidden) (not prescribed)
93Yale French Studies
: In traditional French society, for example, we have the follow-
equivalences:
1 conjugal love;
2 incest, homosexuality;
% adultery by the man (over and above conjugal love)
&% adultery by the woman (over and above homosexual
etc).
Whatever the investment of the model, it is a question, in
the cato of nature as in that of culture, of social values (and not of
the rejection of nature outside meaning).
The terms of the social model have no “objective” content:
thus, homosexuality is sometimes forbidden (New Zealand), some-
limes not forbidden (among the Bororo); they are always situated,
hhowaver, on an axis other than that of matrimonial relations, in which
betarouexuality alone is permitted.
Schema 1 of the model seems reserved for socialized sexual
falations (defined in relation to marriage); on the other hand schema
only defined negatively, in connection with
incest, for example.
iow study the relations of the social model of
th the semiotic substructures susceptible of inter-
xual values
uation with it
B — The economic model of sexual relations:
‘The system of economic values is also a social system which
fagulaten xexusl relations, If we accept that profits are a kind of
Prawcription, and losses a kind of interdi 1 consumption of
wealth socms to be a the system of economic
values may be forr
4
_
‘A.J, Greimas and F. Rastier
Permitted relations Unacceptable relations
Profitable sexual relations _-Hlarmful sexual relations
(prescribed) (forbidden)
a< Se e
a< > a
‘Non-harmful sexual relati Unprofitable sexual relations
(not forbidden) (not prescribed)
In as far as they are socialized sexual rel
rise to the exchange of goods (dowry, etc.), the economic sub-
structure is in relation to schema 1 of the system of social values.
Eight possible relationships may be specified:
Matrimonial relations: c:~ ex (profitable)
c:~es (harmful)
8 (non profitabl
= (non harmful
Non matrimonial relations: ~er (profitable)
&~es (harmful)
(not profitable)
(not harmful)
mis of type c2 and & combine
the terms of the econor
jons. For example,
ler non-prescribed and profitable relations. However, in this case
there is no conformity between
its economic substructure: their pres
relationship,
C— The model of individual values:
Let us take as a hypothesis that the individual is defined, in
@ way analogous to society, by the assumption of contents in which
95‘Yale French Studies
he invests and which constitute his personality, and by the disclaim-
ing of other contents which he rejects. This individual culture and this
individual nature define respectively permitted and forbidden rela-
tions; desires are included in the first group, phobias in the second
‘The system of individual values could thus be written:
Personality “Non-personality”
(permitted relations) (forbidden relations)
Desired sexual relations Feared sexual relations
(prescribed) (forbidden)
PB ae P
—™
B
(Routledge Studies in New Media and Cyberculture) Bradley E. Wiggins - The Discursive Power of Memes in Digital Culture - Ideology, Semiotics, and Intertextuality-Routledge (2019)