The impact of technology in politics

Article review

Housley, Sharon, Impact of technology on politics.

The ongoing development of technological innovation has had great effect on the

governmental scores that applicants accomplish. The article Impact of technological

innovation on politics try’s to estimate just how these two areas of recent life,

technological innovation and politics, interrelate, and what are the results of this

interrelationship.

Governmental applicants use technological innovation in various factors.

Different interaction programs offered by the Internet have the power to impact the

development of different individuals. Companies like twitter, Facebook or MySpace, and

YouTube are highly effective interaction press that can easily increase the scores of

political applicants. S. Housley statements that whether we recognize it or not,

technological innovation is a determining aspect in most political events. Through

technological innovation, political figures are able to access resources, obtain political

commentators and invest less on campaigning and forcing their candidature. One of the

ways in which technological innovation impacts politics is the financial side. Increasing

resources to use for campaigning is an important aspect for all governmental applicants.

It comes with the need to make a straight reaction to the whole nation or focus on one

area. This is a significant challenge knowledgeable by governmental applicants.

Advertising Online is a cheap method, as they do not have to re-publish as opposed to

what is offered by the make press. This is placed in various commonly used web links

(Housley Par. 1).

The Internet enables politicians to use podcasting.  The Internet offers podcasting,

which makes everyone a reporter. Through podcasting, the governmental figures are able

to represent a newspaper prominence, thereby guaranteeing that the details are considered

reliable. Self-proclamation of a governmental figure through commentators is quickly

propagated through information. It is, however, challenging for governmental figures to

assert the reliability of the details published. The Internet can be utilized by anyone and

podcasts published by anyone. The reliability of details is therefore challenging to

protect, hence, many potential applicants may have to identify a proven connection with

various success. All in all, getting governmental advertising through podcasts is a

common but expensive method to use, Housley confesses. However, it is sensible to

believe that when properly utilized, this is an effective governmental tool that will pay off

completely.

According to Housley, the impact of technology is great on a given generation.

The young, educated and affluent will relate to technological innovations.  A proper

presentation will gain ratings for candidates. Using the most recent technology will surely

attract the youth. The older generation may not impact on raising presidential bids,

especially if they are done through social media.  The older generation barely uses the

Internet. The youth, the younger generation, relate easily to these media. Politicians to

gain advantage in their political bids use this differentiation. Politicians use technology to

raise their bids among the youth, while traditional methods are used for the older

generation. Another way to look at the matter is in relation to thinking about the Internet
as a tool for free advertisement. It is no secret that presidential bids are the most

expensive as they are run to cover the whole region. On the other hand, political videos

easily generated online ratings gain, and such political Internet advertisement will always

reach the target audience if launched properly. Individuals do the publicity as each person

shares the video, and so on. The extra-generated videos are not paid for, while on social

networks even the original posting is free.

To sum up, it is clear that gaining political publicity through the use of technology

has become easier, especially since technological devices are so accessible and

widespread at the same time. The article analyzed is good in arranging technological

tools into separate groups that work as effective means of communication between a

political figure and the target audience. However, to every coin there is a flip side. With

the use of Internet, any political figure can become recognizable within just a few

minutes. In only a few hours public opinion on a particular political figure is already

formed within one of the social groups of voters.  So, not just the good, but also a bad

reputation can be formed in a blink of an eye using modern technology. It often happens

that the bad “gossip” actually spreads much faster. So, with the huge impact that

technology has on society and public opinion in particular, it is crucial to be cautious in

the use of information about any political figure, or you risk making a positive

advertisement into a negative advertisement with just one click.