The Times Group

“Create and build brands with Differentiated Content through

which advertisers can reach out to Relevant audiences”

Business Initiatives That Help

p Us
Realize Our Corporate Mission
 About Us

A 169 year old media & entertainment house -

‰ Established in 1838

‰ High credibility & a responsible corporate citizen

‰ An urge to be market drivers; not market driven – Leader mindset

‰ Incumbent insurgent: Constant re-invention of the corporation to

keep pace with market

market-place
place
 Straddling Multi Media Spaces

NEW MEDIA PRINT

The Times Of India

The Economic Times

Times Internet Ltd (TIL) M b i Mi

Mumbai Mirror
ENIL TV
Radio Mirchi Indiatimes.com Navbharat Times
Zoom
Times
360 Degree TIMES NOW 8888 Maharashtra Times
Infoline
Times OOH Timesofmoney.com
f Dailies
Media Sandhya Times
Timesmatri.com
Bangalore Mirror
Optimal Timesjobs.com
Media Vijaya Karnataka
Solutions
The Times Of India
Kannada
Epaper
p p

Times Entertainment Femina

Times Music
Filmfare (JV with
Times Retail BBC)
M
Magazines
i Top Gear
Times Multimedia
Allure
Time n Style
 Print: Flagship Brand

‰ World’s largest selling English Dail

Daily (circ
(circulation
lation of 3.1
3 1 mn – ABC JD ‘06)

‰ With a readership 6.8 mn (IRS 2007 R1):

ƒ The largest read English publication in India

ƒ 2 times
i the
h readership
d hi off the
h iimmediate
di competing
i E English
li h d
daily
il

ƒ Of the total readers 58% are SEC A (31% SEC A1+)

ƒ Leader in Bombay, Delhi, Bangalore, Pune, Ahmedabad with a strong presence in Hyderabad

& Kolkata
 Print: Catering To The Business Space

‰ 2nd largest English Business Daily in the world & the largest in Asia (circulation

off 0.61
0 6 mn – ABC
A C JD ‘06
‘06)

‰ With about 0.77 mn readers, ET’s

ET s readership is nearly 5.5 times the combined

readership of all business dailies (IRS 2007 R1)

‰ Acc. to the Decision Makers Survey VI, 78% of CEOs, Directors, VPs & GMs read

ET daily
 Print: Mirror Initiatives

‰ India’s first compact morning daily, launched on 30th May 2005

‰ Targeted at young and bold Mumbaikar focusing on local issues
‰ Content is highly interactive, chatty, no-nonsense attitude
‰ Readership: 0.7 mn (IRS 2007 R1)

‰ Launched on 8th June 2007 focusing on the new age reader in Bangalore

‰ Print order of 1.4 lacs

 Print: Indian Language Initiatives

‰ The Times of India - Kannada

‰ First foray into publishing the TOI brand in an Indian language

‰ Launched on 17th Jan 2007

‰ Currently circulating 42000 copies

The Economic Times - Gujarati

‰ Launched on 23rd Feb 2007 in Ahmedabad (Mon- Sat)

‰ Currently circulating 30000 copies

Overcoming Language Barriers To Extend The Flavour of Our Flagship Brands

 Print: Indian Language Initiatives

(Navbharat Times- Mumbai & Delhi editions)

Largest read Hindi Daily in the 2 markets with a combined circulation of 0.48 mn (ABC
JD ‘06) and readership of 2.3 mn (IRS 2007 R1)

(Maharashtra Times-Mumbai edition)

Largest circulated Marathi daily in Mumbai with a circulation of 0.26 mn (ABC JJ ‘06)
and readership of 1.17 mn (IRS 2007 R1)

(Vijay Karnataka)
Kannada dailyy with a circulation of 0.57 mn ((ABC JD ‘06)) and readership
p of 4.6 mn ((IRS
2007 R1)
 Print: Coopetitive Initiative

‰ Unique JV with a key competitor in Delhi (Hindustan Times)

‰ Compact
p Cityy newspaper
p p for the mobile consumer

‰ Fast-paced local-oriented content

‰ Currently circulating 100,000 copies

 Print: WWM – JV With BBC

Femina - India’s no. 1 women’s magazine

‰ Circulation of 0.15 mn (ABC JD ‘06) & readership of 0.46 mn (NRS ‘06)
‰ 160,000 SEC A female readership in 19-45 yr age group

‰ Femina Girl – Exploit growing influence of Indian youth by connecting

with teenage Indian urban girls

Filmfare - India’s number 1 film magazine

‰ Circulation of 0.14 mn (ABC JD ‘06) & Readership of 1.1 mn (IRS 2007 R1)

‰ 340,000 SEC A readers, between 19-45 yrs

‰ Largest aggregate of upscale readers among all celebrity and business magazines

Host Of Niche Publications In The B2C & B2B Space

 Print: Magazines For The Top-End
‰ Bi-monthly premium luxury magazines

‰ Catering to watch and jewellery segment

‰ Focused circulation of 57,000 in key metros

‰ Monthly premium lifestyle magazine for the auto enthusiast

‰ Catering to the ‘Male Passion Market’

‰ Ci l i – 65,000
Circulation 65 000 across 23 k
key cities
ii
 Print: Reach in Key Consumption Metros

100%

59%

100%
74%
AEP
DELHI

METRO (000s)
100% 100%
AHMEDABAD Ahmedabad 152
56% Bangalore 991
34%
100%
100% KOLKATA K lk
Kolkata 1211
66%
Delhi 3714
29%
MUMBAI PUNE HYDERABAD
Hyderabad 1015
Chennai 1019
Mumbai 2649
100%
100% Pune 331
BANGALORE
57% CHENNAI AEP
9% The Times
Group Readership

The Times Group shows extremely good presence in the key consumption states

Source: IRS 07 R1
 Print: Aggregating Relevant Audiences

Base : Any Eng Pub Segment

ƒ 1 out of every 2 English Print readers in Top 8 Metros read a Times Group pub.

ƒ Al
Almost
t 6 outt off 10 AEP readers
d iin M
Mumbai,
b i DDelhi
lhi & B
Bangalore
l read
d a Ti
Times G
Group pub.
b

Our publications are positioned in the higher levels of

societal and reader consciousness
Source: IRS 07 R1
 epaper.timesofindia.com

‰ Launched in Oct 2003 - First Digital Newspaper in India

‰ Targeted towards NRI’s & Indian Desktop fraternity

‰ Innovation like videos, voice spots and web-links integration

 Times Business Solutions

‰ India’s No.1 jjob portal

p with over 7 mn registrations
g & 200,000
, live jjobs

‰ Virtual monopoly in the job fair market

‰ Leading matrimonial site with an average of 3000 registration daily

‰ Adjudges
djudges best matrimonial
at o al po
portal
tal by online
o l e research
esea c firm (JuxtConsult’s
(Ju tCo sult s – 2006)
006)

‰ Became the No. 1 property portal within 3 months of its launch

‰ Adjudged as most user-friendly property site by JuxtConsult’s

 Times Business Solutions

‰ Provide full-service recruiting solutions to efficiently screen & select

the most qualified candidates for open positions

‰ The only publication neutral global classifieds booking engine in the world

‰ Covers over 10 newspapers & 80 editions

‰ India’s No.1 classified portal with over 1.7 mn users & over 49,000+ listings

‰ Launched
h d iin 2006
2006; P
Provide
id opportunity
i to pursue scalable
l bl bbusiness
i models
d l

‰ Objective: To set up 2500+ Good Life World retail partners / franchisees in

o e than
more t a 13030 ccities
t es in India
d a by Dec
ec 2008
008 ((Times
es Experience
pe e ce Ce
Centers)
te s)

‰ Delhi & Bangalore are already activated

 Times Internet Limited

‰ Foremost provider of content & services for the global Indian

community
i

‰ India’ss leading portal with over 1 bn.

India bn page views / month

‰ India’s largest
g e-commerce p
platform – GMV – USD 40 mn.

‰ Content offerings: News, cricket, lifestyle, info-tech, movies,

broadband, art, gaming, e-mail, blogs, dating, chat, chat

 Times Internet Limited

‰ Launch of 8888 in 2002 – India

India’ best MVAS brand (18 mn subs)

‰ Alliance with telecom operators across India & globally

‰ Launched India’s 1st mpapers (TOI mobile & ET mobile) & first to launch a TV

channel (Times Now) on mobile

‰ India’ss largest financial portal

India

‰ Wallet 365.com: Secure web-based electronic payment solutions

 Television Initiatives

‰ India's first lifestyle & glamour television channel & a leader in

non-fiction content

‰ Ultimate source for celebrities, Bollywood,

y spicy
p yg gossip,
p unabashed g
glamour & high
g life

‰ Reaches over 50 mn HH

‰ 24 hours English news channel; JV between the Times group & Reuters

‰ Broadcasts cutting edge news with a distinct urban focus

‰ Viewer connect achieved through unique & relevant news and shows

‰ As per TAM (1 mn+ markets in the C&S 4+ segment), it is the No. 1 English news channel
since Feb 07
 Entertainment Network India Limited

‰ Incorporated in 1999 and is today India’s largest private FM broadcaster

‰ License to operate in 32 major markets of which 14 are operational

‰ Successful IPO in Feb. 2006

‰ Our Out Of Home initiative with a diversified product mix in major metros like
bus shelters, LED screens & billboards

‰ Experiential marketing & event management

‰ Major events are The Filmfare Awards

Awards, The Femina Miss India
India, Pravasi Bhartiya
Diwas ’06, SBI Centenary Celebrations, Smart Living Awards
 Retail Initiatives

‰ Nearly 2000 releases since Oct. 1997 with record No. 1 hits in Intnl., Remix, Indipop,
& Spriritual genres

‰ India’s only music label to be accorded “Superbrand” status

‰ Times Multimedia: The largest PC based home infotainment brand in India

We not only maximize Reach but also
deliver VALUE
 Delivering Value

Value To
o Use
Userss Value To
(Readers/ MEDIA Advertisers
Listeners/Viewers)

‰ More Connectivity

‰ D fi and
Define dEEnhance
h social
i l
status ‰ Targeting Relevant Audience

‰ Make life pleasurable and ‰ 360 Degree Solutions

entertaining
‰ Critical Cumulative Reach
‰ Involve and Engage
 Some Success Stories -

Objective
ƒ Launched in India in 2002, a late entrant in the
market… almost ten years behind competition
ƒ Aims to be # 1 importer
p luxuryy watch brand in
India by 2008

The challenge for us is to cover ground real fast and a good rider has to ride the fastest horse

to win the race.

race The Times Of India is the biggest media group in India with a clear footprint in

our target cities. Therefore, working with the biggest media group is the surest way for us to

beat competition
p fastest.

--- Manishi Sanwal, Brand Manager, TAG Heuer

 Some Success Stories -

Media Solutions
Offline Presence :
Partnered with relevant brands of The Times Group…

ƒ Clear focus on metros

ƒ Front pg Solus insertions,, avg

g once a week ((During
g

the festive season, avg twice a week)

ƒ Brand p
presence across Times g
group
p magazines
g and

relevant lifestyle supplements

 Some Success Stories -

Outcome

Post just 6 months association with The TOI group…

ƒ TAG Heuer has doubled sales as against last year

ƒ Significant surge in customer queries, boosting confidence of

trade partners

ƒ Sharp increase in consumer awareness and attitude

ƒ Catapulted brand to a serious contender for the # 1 position

 Some Success Stories - CANALI

Objective
ƒ Having launched in 2004, aims to create brand awareness
and generate salience for the brand
ƒ Targeting affluent businessmen, entrepreneurs and
executives

Media Solutions
ƒ Solus ads in the stock pages of The Economic Times
ƒ Position and publication chosen to target relevant audience
ƒ Ads taken regularly over a 2 year period

Outcome
“We received direct queries from the advertisements
that we released in The Economic Times and
our brand salience targets were achieved”
… Vishaka Doshi, Entrack
 Co-creating Connect Nodes

A Unique concept - First Time Ever in India

Private exclusive viewing of 8 luxury watch brands -

‰ Exclusive brands to showcase latest collections on November 15-18 at

Shangri La Hotel, New Delhi, India

‰ A by-invitation only affair with high net worth individuals treated to an A-

class lounge environment
 Co-creating Connect Nodes

Another 1st from The Times Group

A 2 day conference addressing the opportunities and way forward for

Luxury Industry in India -

‰ The Economic Times conducted first ever research conducted on Luxury

i d t iin India
industry I di which
hi h was presented
t dbby k
knowledge
l d partners
t AT K
Kearney

‰ Panel discussions by eminent industry leaders on various Luxury

categories
g such as jjets and yachts,
y , watches and jjewelleryy and keyy issues
such as real estate, talent, wealth management
THANK YOU