I.

Executive Summarization

Starting from its first operation of amusement parks and theme

parks in the Philippines, the Philippines continue to be the fastest-growing

economic sector in the Association of Southeast Asian Nations, or the

ASEAN, and it contributes to the stabilization of the investment growth in the

Philippines. In 2020, the Philippines is estimated to have more than 180

attractions, but the increasing number of demand for amusement and theme

parks, rides, and attraction activities triggers a boom in the theme park

construction.

The first theme park in the Philippines was established in 1991,

located in Metro Manila Philippines. Starting as an offshoot of the annual gift

exchanging and fair of the Philippine Center for International Trade and

Exhibit (PhilCite), Fred Elizalde evolved the fair into an amusement park later

named Star City [1]. Star City is a 35,000 m 2 (380,000 sq. ft.) amusement park

in Pasay City, Metro Manila, Philippines. The amusement park is located in

the reclaimed area of the Cultural Center of the Philippines Complex, and one

of the famous amusement parks in the Philippines and had more than 30

different rides and attractions indoors and outdoors, before the park had been

hit by a catastrophic fire in 2nd of October, 2019 [2].

Starting from the first opening of theme park in the Philippines, the

industries of theme and amusement parks continued to increase over the past

decades. Since 1991, the archipelagic nation became more famous not just

for its natural sceneries and geographical locations, but also to the amusing
theme parks and amusement parks. Later in 1995, the Enchanted Kingdom,

often abbreviated as EK, started its operation in Santa Rosa, Laguna,

Philippines. The Enchanted Kingdom has a total land area of 25 hectares.

Later on, the operations of Enchanted Kingdom continued to increase, and

later became the highest and most visited amusement park starting from the

Region IV-A in CALABARZON, up until it became the go-to amusement parks

of Filipinos. Enchanted Kingdom received stable increase in its number of

visitors, with an estimated number of 1.8 million visitors annually, were mostly

are foreigners and Chinese and Koreans respectively [3].

After these milestones in the amusement and theme park

industries, more and more amusement and theme parks are under

construction, and most of the existing theme parks in the Philippines are

transforming their facilities into arcades, fun & entertainment centers, fun-ride,

and movie-based theme parks, indoor water parks and swimming pools,

IMAX, theatres, ice-skating rinks, and edutainment kid-zones that became the

current fastest growing trend in the nation. As of now, there are more than

180 amusement and theme parks in the Philippines, along with these is the

Aqua Planet in Clark Freeport Zone Pampanga that had opened its doors in

2018.