Facts and figures- As of 1993, the 16 th largest heart hospital in America.

Recruited good doctors, equipped themselves with new heavy machines and facilities.

Launched a new programme with a new Emergency Heart Centre.

Key issues- Need to re-establish itself and better its image further.

Make people aware of the services provided by the Hospital.

The advertisement attempted to develop a quality image of the hospital, but services also should be
affordable to people.

Facts and alternate courses of action-

clear cut objectives established abut the health care products offered. Targets set per ad as to what
they which service/product they want to raise awareness about first.

The stakeholders- patients, doctors, society in general, research teams for new products and/or
antidotes(as it helps them understand better which technique or products work better for the
people and thus can help them further improve their methods.)

The set of alternatives- Advertisements to make people know about the products and services
offered by focusing on one service per advertisement.

Practical constraints- disposable income of the population, how many of those who need the
services, would actually be able to afford the services.

Actions to be taken- provide free health care check-up sessions to make people not only aware of
their services, but this helps them maintain a personal touch with the patients as once the people
are registered in the hospital’s records, it is likely they will get themselves treated at the same place.