AWARENESS

Brand awareness is the extent to

which a brand is recognized by
potential customers, and is correctly
associated with a particular product
Measuring brand awareness –
Traditional media

GROSS RATING POINTS (GRP) = REACH X FREQUENCY

Reach : Number of people who see an ad/ commercial
Frequency : Number of times a person sees an ad/commercial
Measuring brand awareness –
Facebook
Brand Awareness for Facebook can be tracked by Number of Fans and Reach of the page/posts
Measuring brand awareness–
Facebook
LEGO’s ‘Fill The Gap’ campaign proved that design &
architecture need not be left to the professionals only
Uber shows us how to successfully capitalize on a global
movie blockbuster #GameOfThrones #RideOfThrones
Red Bull – 44 million fans. Increased it’s brand awareness over
the years with many high powered partnerships
McDonalds – 59 million fans. The largest restaurant chain with
34,480 outlets and a global footprint in 119 countries.
Local Brands

Starbucks– 323,342 fans in Singapore plays up its dynamic,

fun appeal to target it’s younger demographics by teaming up
with young influential bloggers
Skin Inc. – A local beauty retailer started its roots here 8 years
ago and is now a global brand in more than 20 cities!
Love Bonito – Starting out as a 2nd-hand home business of a
student is now a global brand thanks to social media!
In summary, for effective brand awareness,

1. DEVELOP YOUR UNIQUE BRAND VOICE

2. HAVE A STRATEGY

3. THINK OUT OF THE BOX. STAND OUT

4. BE CONSISTENT.