Week 1

Introduction – Chapter 1 (D)

Porter - What is Strategy?

Mintzberg - Rise and Fall of Strategic Planning

Week 2

Vision and Mission – Chapter 5 (D)

Introduction to case based teaching + How to do case analysis – Chapter 12 (D)

Case for new mission for MBC

Week 3

IFE – Chapter 6 (D)

Porter HBR (2008) 5 competitive forces

Porter – How to do industry analysis

Cola Wars

Week 4

EFE – Chapter 7 (D) + Porter How to do industry analysis

Case IKEA

Week 5

Strategy formulation – Chapter 4 (D) + Chapter 6 (W)

HBR Collis and Montgomery Competing on resources

Week 6

Corporate Strategy – Chapter 8 (D) + Chapter 7 (W)

Business Strategy – Chapter 6 (J) + Chapter 6 (W)

Case Samsung
Week 7

Functional Strategy – Chapter 8 (W)

Corporate Strategy – Chapter 7 (W) + Chapter 8 (J)

Case Telenor in Pakistan

Porter Strategy

Week 8

Strategy Implementation – Chapter 9 (D) + Chapter 9 (W)

Strategy selection and implementation – Chapter 9 (W)

Related diversification Anand

Unrelated diversification Anand and Jayanti

Week 9

Strategy Execution – Chapter 10 (D)

Functional strategy – Chapter 8 (W)

HBR – Secrets to successful strategy execution – Nielson, Martins, Powers

Case Philips, Sony, Panasonic, Samsung

Case Nike

Week 10

Strategy Evaluation – Chapter 11 (D)

Case – Honda Effect Revisited

Case – A debate between strategy gurus – Mintzberg, Pascale, Goold, Rumelt & Ansoff

Week 11

Ethics – Chapter 3 (D)

Pinto fires and personal ethics: A script analysis of missed opportunities

Case K&N Pakistan

Week 12

International Business – Chapter 2 (D)

Distance still matter: The hard reality of global expansion by Pankaj Ghemawat

Case – Loreal in India

Week 13

Developing Economies, Technology and Innovation, Entrepreneurship Consulting

Week 14 – Term Report