PROJECT Small Business Heroes DATE 30-09-2020 REVISION 2

PRODUCT MARKET

1 PROBLEM 3 SOLUTION 2 UNIQUE VALUE PROP 7 UNFAIR ADVANTAGE 1 CUSTOMER SEGMENTS

-LACK OF DIGITAL -PLATFORM TO CONNECT AND - SUPPORT SYSTEM - COLLABORATION - BUSINESSES WITH
PROVIDE SERVICES BY
LITERACY AND SKILLED PEOPLE AT FOR NON PROFITS/ WITH NON PROFIT ONE OR TWO
SUPPORT FOR SMB AFFORDABLE RATES +
HOURLY SERVICES
SOCIAL FOR FUNDINGS INDIVIDUALS
-LACK OF RESOURCES - GIVE SALES & MARKETING ENTREPRENEURS
SOLUTION TO SINGLE - NETWORK AND - UNIQUE PRODUCT
AND CONFIDENCE BUSINESS OWNERS
- RESELLING OPTIONS FOR - FOCUS ON SUPPORT OF BUSINESSES
-SKEPTICAL TO LEARN BUSINESSES WHO DO NOT BUSINESSMEN DIGITAL
AND CHANGE WANT TO INVEST IN DIGITAL
MARKETING AT FIRST WITH ONE OR TWO MARKETING - YOUTH WITH
-LACK OF DIGITAL OWNERS AND NO EXPERTS VARIOUS SKILL
MARKETING AGENCIES SUPPORT SYSTEM SETS
6 KEY METRICS 4 CHANNELS
CATERING TO SINGLE
BUSINESS OWNERS - INITIAL TRAINING -SOCIAL MEDIA - VOLUNTEERS
WORKSHOPS - AMAZON WEB
-LACK OF VISIBILITY
FOR NON PROFITS - CLIENT FEEDBACK SERVICES - NON PROFITS
- REVENUE - WEBSITE
-LACK OF DIGITAL - CLIENT - COMMUNITY - SOCIAL
MARKETING SERVICES ACQUISITION COST WORKSHOPS ENTREPRENEURS
AT AFFORDABLE - PRINT MEDIA
PRICES IN THE MARKET
- FEATURED
PLATFORMS
5 COST STRUCTURE 5 REVENUE STREAMS
- MOBILISATION COST - TRAINING WORKSHOPS
- MARKETING COST - DIGITAL MARKETING SERVICES
- PEOPLE COST - RESELLING PRODUCTS
- WORKSHOP/EVENT COST - CONSULTATION
- ONE TIME WEBSITE DEVELOPMENT COST - LISTING PROJECT BASED BUSINESSES
- LISTING INDIVIDUALS WITH SKILL SET

This PDF designed by Philip Trauring,

Trauring based on Lean Canvas by Ash Maurya,
Maurya adapted from the Business Model Canvas by Alex Osterwalder,
Osterwalder licensed under CC BY SA 3.0.
3.0