From 2017 to 2022, Virtual Reality (VR), over-the-top (OTT) video, and internet

advertising will be among the fastest-growing revenue generators for M&E

companies. “2018 Media & Entertainment Outlook,” projects that industry revenues
will reach $792.3 billion by 2022, up from 666.9 billion in 2017

Telecom
Indian telecom sector’s
revenue is expected to
grow by7percent in
FY20 backed by
stabilizing tariff wars
and increased spending
by subscribers due to
minimum recharge
plans.

Digital
Google continues to be the
largest player with a market
share of over 95% and 70%
in search advertising and
display advertising,
respectively in fiscal 2019
Facebook has been witnessing a decline in
viewership over the past two years
Sectors like BFSI, FMCG and e-commerce
are estimated to have spent ~25% of their
advertising budget on digital

Television
Television revenue
growth slowed down to
4% in fiscal 2019 due to
the uncertainty and
delays in the
implementation of New
tariff order (NTO)

In fiscal 2020, we expect the revenue

growth to improve to 15% as the
players realign the strategies and
customers get more educated about the
NTO
In fiscal 2019, the ad revenues grew at
8%. The growth would have been higher
had the revenues would not have been
impacted due to the tariff regulations
which prompted the corporate to hold
back their ad spending

Print
In fiscal 2019, the
circulation revenue
growth slowed down
as English and Hindi
circulations
remained stagnant,
while the ad revenue
growth improved
driven by Sectors
like Government,
Education and Auto
In fiscal 2020, ad revenue is projected to
grow at 11% aided by revival in ad
spends from sectors like real estate,
consumer durables. The hike in DAVP
rates will also aid ad revenue

Source: Media & Entertainment Report, August

2019, Crisil Research;
Indian Telecommunications Industry Report,
August 2019, IBEF