You are on page 1of 28
Brand bring to who are belong ES Arief Esha (\ '\ Nugroho 1 used to call Esha. When | was a child, | had a stong aspiration to become a scientist. | was very curious about almost anything and willing to "create" something. This kind of habits indirectly made me to create variuos visual materials and brand strategies for my friends, organization, and |. | have formal educational background of bachelor degree in Oil and Gas Production Engineering. Armed with several portofolios | have accidentaly collected during my studies, | am very interested in pursuing this creative industry more seriously and deeper. | knows my self better than anyone. There are two soft skills that help me a lot, easy to adapt with a new environment and like to build a positive vibes around me. And there are two things that | prioritize to be fixed, namely overthinking and highly-emotional. My long-term goal is to always learn and work that fits with my capabilities, meet more people with their own stories and able to see their perspectives, collaborates with various brands from around the world to make product that acceptable, useful, and have value for their market target. if asked to choose, what kind of specific job I'd lke to do ‘one day, I'd be very honored to join the creative team for Manchester United in England, and be in the Liga 1 Indonesia branding team. Currently, | am looking for an environment, a partner, or even a mentor to evolve together for a better direction. Hopefully, with intense communication with the right partner, | can practically "connect the dots" to make a brand arrived to who are belong. Table of Content ésumé ortofolio ontact ‘Résumé Education + Jul2014-Jul2018 | Ol&.Gas Production Engineering, PEM Akarigas| +Jul2011-Jul2014 | SMAN Sidoarjo + Ju12002 -Jul2011__| AlFelh Surabaya Educational institution Professional Experience + May 2020 - Nov 2020 | Sales Development Rep, UD. Pratarna Puta Diesel + Jan 2019 -Sep 2019 | Operation Engineer, Geclogix Limited + Mar 2018 |Intemnchp, PT. Medea Energi E&P Indonesia Head Office Jakarta - Dring Departamant Organizational Experience + Nov 2017 | Co-Founder Exploration & Production Design Club - Exploration & Production Student Counc + Oct 2017, | Proect Manager of Awarding Not & Gala Dinner DERRICK 2017 - Ol & Gas Annual Event DERRICK 2017 + Sep 2017 - Oct 2017 | Directo & Eto Dring Console Operation Video - Ci & Gas Annual Event DERRICK 2017 Aug 2017 | Head of Regeneration Progtam - Exploration & Production Student Counc + ul2017 | Head of Creative Division for erewel Party HMEP 13'- Exploration & Production Student Counc + Apr 2017 Aer 2018 | Head of Media & Creative Divison -|ATMI PEM Akerigas Stuient Chapter + Aug 2015 Jun 2016 _| Stat of Musc & Band Division - PEM Akamigas Student Council + Jul2015 - Dec 2017 _| Saf of Human Resources Division - Exploration & Production Student Counc eee — YN ap ctu Q ata Ftdsorg Sue ora a oe + Poster + Typography ‘Commonly Used Software ‘Software Being Studied (deeper) GOMa GBOGA O2ortofolio 2014-2020 Curriculum Vitae Index Banner Social Media SO cuct Packaging “Video Website Long Document Infographics This is a minor business that I'm still working on until now, starting when | was in my last semester of college, many of my friends were compiling their first CV to apply for various job positions they wanted. With photoshop skills and free time that | had when my thesis was finished, many of my friends asked me to make a CV. After several CVs that | made for my close friends, | got advice from my friends to make this a profitable business, from there | opened a CV making service for the publ The name of this business is BUATSIVI, because this business is just a side business that | enjoy working on, | chose a name that is easy to remember and the first name that comes to mind. The approach to making a CV that | use in this business is a personal approach, so because most of BUATSIVI customers are people | know, | visually adjust the CV theme to suit their individual personality. Because by boosting the excellence of each individual in a CY, it will be able to increase that person's chance of being accepted in a job that matches their personality. a TG eeu, wininowung rsonally have for t-shirts of preference clothing design that are a little boring, | shirts whenever and wherever, But | like to pay attention to the s wear plain t design trends of the people around. In designing t-shirts, there are 3 things | pay attention to. 1. The essence or message you want to convey 2. Market target 3. Design relevance My first project in designing t-shirts was selling IATMI merch (an organization of oil engineering experts in indonesia), the main purpose of this sale was to raise the first operational capital of this organization when it was first on my campus at the end of 2016. | was trusted by my friends to take care of all This project, because the ultimate goal of this project is maximum profit, the commercial strategy | use is to make my design as minimalist as possible and give the impression of being proud of students to be part of the oil industry. HIYS-L The next project is a collaboration project with local club supporters, with the aim of giving a distinctive character to the boromania (PERSIBO supporters) when they are in the stands, | made this design to represent the Boromania character in the form of a t-shirt. | took the reference design from hooligans in England who are famous for their "away day", they are very proud of their team when they visit the opponent's headquarters. In this first release, | created 3 different series, namely: 1. Hooligan Tshirt 2. Casual 3. Jersey Wannabe In this hooligan series | made 3 designs. With the basic black and white colors, plusv the identical color ornaments of PERSIBO: orange and a little green accent, this shirt is suitable to used when PERSIBO competes or for daily use. J aim for this casual series for regular daily use, with a minimalist design, there will be many variations of the outfit that can fit into this shirt. The inscription on the left side of the shirt reads "COYD" which stands for "Come On You Dragons", taking a reference ‘rom many clubs in England who use a similar hashtag for their club, and the dragon is the icon of PERSIBO. ulys-L come oN you DRAGON The last series that | launched for this collaboration project was the jersey wannabe, to be honest there was no special intention in designing this series before, | just wanted to experiment with PERSIBO's colors with a jersey concept that can make Boromania proud to have represented the club's color in the form of a t-shirt HIYS-L Uniform, which we all know is a representation of an organization, company, or other association that is usually found at certain occasions. In this uniform design that | have designed, | put forward 3 things, namely: 1. Organizational character 2. The taste of organizational members 3. Research similar organizational uniforms, in order to be different This is my college major, | am in one of three majors in my course of study, and | am in one of five courses on my campus. Apart from the official student association uniform, this uniform is the first major uniform on my campus. My reason is simple, to generate a sense of pride and confidence to be part of this department. a uuoylun The first IATMI uniform (and most likely so on) for the |ATMI Akamigas student section has a safari theme, my main goal in choosing this theme is to make it look different from the IATMI section of students from other campuses. With its comfortable ripstop fabric and simple design, this uniform is visually dashing and dynamic. uuoyup All the banners that | made are the result of my participation in various organizations, as long as | was active in several organizations during college, my role was always the same, namely being a behind-the-scenes team that prepares events from the side of the pre-event camapign. One thing that needs to be prepared in the event is a banner, its function is to confirm what event is taking place and of course to strengthen the impression the event wants to convey. Here are the banners that | made for my organization's event needs: INTERNAL SMART OMPETITION Sareea 7 Jauueg i) Nase OU em Cei a ae My goal in designing the followi of related activities or organiza activities or organizations. cial media (Instagram) pages is to raise awareness 1s, so my design also adapts to the theme of related This is the announcement of the first IATMI management in my campus, so | am sure to make it as unique as possible to get attention and be talked about on campus. Gnstagram AVTGO0® Pe Toei ’ IKATAN AHLI TEKNIK PERMID IYAKAN INDONE SIA SEKSI MAHASISW /A STEM 201\ 6/2017BOARDMEM BER elpay jelo0s AVGO® ‘#PENHANCEDTOGETHER ‘#PIATMIUNTUKENERGINASIONAL During my time as the head of the media & creative division for |ATMI, my jobdesk apart from managing this division was to increase the awareness of people from outside the campus to become aware of the activities in the IATMI Akamigas student section. The way that | take is to make greetings on holidays and big days, so that other IATMI members can repost and be seen by their followers, of course they won't repost bad posts right? therefore | made a simple greeting post that is good on the eyes. eIpa~ [e|00S Bersama rea Bersama reas cero Following the DERRICK 2017 event which was going to take place at that time, | helped the publication team to make twibbons for the pre-event, which of course adjusted to the big theme DERRICK was carrying. eIpay je}90S When it comes to designing or redesigning a logo, the factors that | pay attention to are: 1. Appropiate (just be appropiate inthe feeling, make the logo the core of the product) 2. Distinctive & Memorable (make it unsual enough to persist in our mind) 3. Simple (| mean, who likes generic and complicated logo nowadays) Pharmacy: — FARMAKEIO 2 c Banana Chip Snack: ih NAHIK] CV Making Services: Coffee Shop: & e Cco.union > &> oui Garang Asem Restaurant: MAE | © Rom: Heavy Equipment Services & Sparepart: A Pratama Putra Diesel o6o07 I've designed 2 product packaging, both of which were my previous businesses. It’s not too adventurous, apart from that | emphasize the quality of the product more, | subjectively prefer a packaging model that doesn’t have too many "brand" elements. This is the original banana chip snack from Lampung, you should try some, seriously. 3 & g o 9 bulbey: And this is the first one liter capacity coffee in Jakarta (self claimed) which from the start had a big concept about the beauty of being together and united with the hashtag #UnitedbyCoffee : 3 Q 5 8 : x \ MUNITEDBYCOFFEE 6bulbe: Pics BCE ty ahi GEO HERITAGE : TEKSAS wonocoLo, 2k views «3 years ago Profil Prodi Eksplorasi dan Produksi STEM Akamigas.. 2.2K views 3 yeare ago | (e) | ‘ ' — —— aru sM-stem BE GR PSG Drling Console (Orting ‘Simulator) @STEM Akamig, 79.views 1 yearag0 LENTERA KANGEAN 6 views » 4 months ago This is the first video | made, with the help of my friends and references to some coverage of world famous places through YouTube, | managed to make a video that won the video competition held by IATMI, whose competition coincided with the inauguration day of ATMI SM Akamigas. The news of my winning video spread widely on campus, my study program head was no exception. Then, | was asked to create a profile for the student association that was newly formed to introduce it to other oil student associations throughout Indonesia. After the affairs of this student association had been running, another professional non-profit petroleum organization appeared on my campus, the requirement to join the board was making an essay, at that time | was still happy to do video editing, I made a teaser video that was more useful than essays. My seniors were one year above me who was also the first batch (high school graduate pathway) to graduate at that time, my friends and | took the initiative to make farewells for them, las the head of the media division for this event made a memorable video for them which was played at the event, which is very emotional for them. The first annual event in Cepu was finally there, |, who was the project manager of the gala dinner & awarding night, was asked for help to make a video for one of the events. This is a video tutorial on using a drilling console, which was the only one (at that time) on campuses throughout Indonesia. This is a video for my friend's tutoring agency on Kangean Island, Madura. This is just the first teaser video of this tutoring institution with the aim of attracting the attention of parents who are looking for tutoring institutions for their children. This is a website that | created for one of the heavy equipment service and spare parts sales companies in Sidoarjo. This website is not online yet (as of November 2020) due to non-technical problems with the owner of this company, here | attach some screenshots of the website page that | took from localhost. Homepage: Menus: AlatBerat Anda Utama: Kepuasan Costume ausqem Shop page: Jual Genuine Sparepart Alat Berat Footer (found on every web page) ausqem NB: The appearance of this webpage is with the permission of the rights owner At DERRICK, apart from my main responsibility at the gala dinner & awarding night, | also help the publication division to make invitation letters to spread out competition invitations to campuses in Indonesia DERRICK jyuauinoog 6uo7 This is an infographic that | made for SKK Migas, especially for my friend there for presentation needs about a summary of survey operations, drilling, workover, and well services. eS Ses me '\@'@ "i wie im | TT i{— o1ydesBojuy O Contact can easily be reached at +62 812 3355 7528 eshanugro@gmail.com twitter.com/eshanugro instagram.com/eshanugro the question is, where is our "role" in this beautiful environment? Thank You.

You might also like