Professional Documents
Culture Documents
M .O .0 4
IN ST ITU TO DO E M P R E G O
E F O R M AÇ Ã O P R O F IS S IO N A L
IEFP · ISQ
ISBN 972-732-446-0
Copyright, 1997
Todos os direitos reservados
IEFP
Nenhuma parte desta publicação pode ser reproduzida ou transmitida por qualquer forma ou processo
sem o consentimento prévio, por escrito, do IEFP
M.L.01
Inglês Técnico
Guia do Formando
IEFP · ISQ
Actividades / Avaliação
Bibliografia
Caso de estudo
ou exemplo
Destaque
Índice
Objectivos
Recurso a diapositivos
ou transparências
Recurso a software
Recurso a videograma
Resumo
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TABLE OF CONTENTS
IV - BUILDING ON SUCCESS
• "Building on Success" IV.2
• Reading Comprehension IV.3
• Grammar Notes IV.7
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BIBLIOGRAPHY B.1
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Inglês Técnico
Guia do Formando
IEFP · ISQ Look what happened to English!
OBJECTIVES
• Express advice
• Give recommendation
• Write letters of complaint
TABLE OF CONTENTS
On the top of the 370 million native speakers of English, another one billion
people use it as a lingua franca. Where international communication really
matters, English is the lingo that makes it happen. If the global village is fast
becoming a reality, it is thanks to English, the true vernacular of the new global
locals.
5
Triumph
Of course, the economic power of the USA has been the prime promoter of
the language in recent times. But there is a linguistic reason for the triumph of
English. It is user-friendly to an apparently infinite degree, popping up as pidgin
in Polynesia, twangy string in the Australian outback, the lazy drawl of Hollywood
or as diplomatic mumbo-jumbo in the corridors of UN. In fact, the most polished
speakers of English may now be found in Kerala rather than in Kensington. 10
A formidable adaptability lies at the heart of the matter, and anyone who weeps
the loss of pure English is missing the point by a mile. There is nothing less
pure than English. It is the mother of mongrels. If it hadn’t been for William the
Conqueror we would have gone on talking like the offspring of Beowulf. As it
happened, while we received a painful kick in the backside from the Normans, 15
our language received a vital shot in the arm. A flood of French and Latin may
have flushed native equivalents as ruthlessly as grey squirrels later chased
their red cousins from the English woodland, but this was in reality a merger,
not a massacre.
20
Melting pot
What emerged from the linguistic melting pot - in which our lamb became
mutton and our ale turned into beer - was a simple grammar and a flexible
syntax, aside with a spelling that still defies logic. The Germanic engineering
of Anglo-Saxon combined with the elegance and clarity of French is a resonant
mix that has served literary talents as diverse as Samuel Johnson and James
Joyce. What English lacked in classical beauty, it made up for pragmatism 25
and humour.
Wider currency
Where else would you find route du roi shown as Rotten Row or the Infanta de
Castilla reincarnated as the Elephant and castle? Seriously, there is nothing
quite like English for absorbing foreign words, adapting them and giving them
a wider currency. It is by instinct an acutely cosmopolitan creature: the least 30
insular, the most international of tongues, and truly a world language.
Speakers of purer languages have looked on aghast at the runaway success
of this common half-breed with absolutely no table manners that now belongs
more to Cockney Eastenders or to CNN than to the Royal Shakespeare
Company. Therein lies the rub, as the bard would have said. For, with the 35
spread of English, we native speakers are no longer the arbiters of our linguistic
destiny. But that is a small price to pay for an efficient global medium, and
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English-speakers should not be shy about seeing their language rise to even
greater heights. 40
Tower of Babel
There is ample scope close to home, within the Tower of Babel that is Brussels.
We constantly hear politicians urging Europe to speak with one voice, but the
harsh reality is a cacophony of 11 official EU languages (the UN only has 6!)
which provide a staggering total of 110 combinations. Small wonder that one
third of the European Commission’s weighty admin budget goes on translation 45
and interpretation. For each new language added, another 100 translators are
recruited.
Community language
Limited understanding
But all this comes with a health warning. It doesn’t mean English speakers 65
shouldn’t learn foreign languages. Of course they should. People with only
one mode of expression are bound to have a limited understanding of the
world. So let us all aspire to be polyglots like the great European (was
Charlemagne himself?) who declared: "I speak Spanish to God, Italian to
woman, French to man, and German to my horse." The point is that all 70
languages are precious. But when it comes to organising ourselves efficiently
as citizens of Europe, why can’t we all speak English? It would bring us together
as never before and cut million of ECU’s from the EU budget in the process.
Translation is communication
adapted from "A language for Europe?" in Business Life, July/August 1996
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READING COMPREHENSION
• vernacular • mongrels
• popping up • scope
• drawl • intelligible
............................................................................................................................................................
............................................................................................................................................................
2. What are the other reasons for the triumph of English as a global language?
............................................................................................................................................................
3. Explain in your own word what is meant by "There is nothing less pure than
English".
............................................................................................................................................................
............................................................................................................................................................
..........................................................................................................................
................................................................................................................................................
C. Classwork
.....................................................................................................................................
.....................................................................................................................................
.....................................................................................................................................
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GRAMMAR NOTES
Present simple
Present simple uses the base form of the verb with -s for the 3rd person
singular. It is used in the following four situations:
· The timeless present – also called ‘state present’ as it is used with verbs
of stative meaning
Wind blows
It never falls
I know you very well
· Present simple for fixed future – it is used for an event in the future that
we are certain about...
Past simple
I fainted
NOTE: Some verbs (irregular verbs) have different forms like I came, he
saw.
(A list of most common irregular verbs can be found in Appendix I)
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Future actions
decision now
I will...
decision before
I’m going to...
LANGUAGE NOTES
I would like
appreciate some advice on...
be grateful for some help with...
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I would advise
recommend ...ing
suggest
Inglês Técnico
Guia do Formando
IEFP · ISQ The United Nations The Early Days
OBJECTIVES
TABLE OF CONTENTS
Inglês Técnico II . 1
Guia do Formando
IEFP · ISQ The United Nations The Early Days
(N.B.: This text was written before the radical changes in the former Soviet
Union and in Eastern Europe as a whole)
The United Nations was created in the light of the experience of the League of
Nations and an attempt was therefore made to avoid the errors inherent in the
constitution of the league. The Charter is thus a much longer and more explicit
document than the Covenant (a contract under seal, a clause of this) and the
powers and functions of the United5 Nations are considerably more extensive
than those of the League. Moreover, the Covenant formed an
integral part of the Treaty of Versailles, and was drawn up in the
aftermath of war. The Charter of the United Nations, on the other
hand, was drafted before the conclusion of hostilities and signed,
ratified and in operation before the conclusion of the peace
treaties. The membership of the United Nations is also more
representative of all continents than that of its precursor, and its
members include all the “Great Powers” which emerged from the
war. On the other hand, even those ex-enemy states with which
treaties have been concluded, are excluded from membership
by disagreements between Russia and the Western Powers in
the Security Council. And this remains so despite the fact that,
in the preambles to the several treaties, the Allies envisaged
their support for the inclusion of the ex-enemy states within the
United Nations. There are, too, differences in the machinery of
the United Nations which reflect the failures of the league. It is, for example,
hoped that the powers vested in the Security Council will provide adequate
machinery for countering aggression at its early stages. Nevertheless, the
organisation of the United Nations owes much to the League of Nations, and
25
the origins of its aims and basic principles are to be found even further back, in
the thought and ideas of the nineteenth century.
The United Nations had its inception in October 1945. After the disappointments
of the League of Nations, the hopes for the United Nations were more restrained
and less optimistic. “ ... it was never
30 contemplated at San Francisco”, wrote Mr.
Trygve Lie, first Secretary-General of the United Nations, “that the United Nations
would or could abolish differences of interest and ideology such as we see in
the world today. It was not believed that the great Powers would always act in
unity and brotherhood together. What the founders of the United Nations did
believe was that the United Nations35 would make it possible to keep disputes
between both great and small Powers within peaceful bounds, and that without
the United Nations this could not be done. Finally, they rejected the idea of an
irreconcilable conflict that could be settled only on the field of battle, and
proclaimed on the contrary the principle that all conflicts, no matter how
fundamental, should and could 40be settled by peaceful means ... The United
Nations has not been able to resolve great Power differences, but conflict has
been kept within peaceful bounds and the way prepared for further progress
towards a settlement”.(*)
A passion to be free
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Grant and Temperley, Europe in the Nineteenth and Twentieth Centuries, Longman, First
issued in paperback, 1971
READING COMPREHENSION
1. What do you know about the League of Nations ( for example, after its
formation on 28 June 1918, it strongly penalised Germany which, many
years later, Hitler “respond to” ) What else can you tell the class about it, if
you did History at school?
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
2. Who were some of its members and who were the “Great Powers”?
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
3. Before the collapse of the political system in Eastern Europe what did the
Security Council try to do?
........................................................................................................
........................................................................................................
........................................................................................................
........................................................................................................
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4. How did the United Nations attempt to stop conflicts? Can you give any
examples?
........................................................................................................
........................................................................................................
........................................................................................................
.......................................................................................................
5. What was the practical result of the “veto” that the “Great Powers” have?
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
6. Did the United Nations “keep disputes between both great and small Powers
within peaceful bounds”?
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
7. How has the United Nations “changed” since the recent political changes in
Eastern Europe?
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
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.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
9. Can you think of any of the United Nations’ agencies – for example, the
Postal Union, the International Bureau of Weights and Measures, the UN
High Commission on Refugees?
.......................................................................................................
.......................................................................................................
.......................................................................................................
.......................................................................................................
1. The powers and the functions of the League of Nations were not ..............
..........................................................................................................
..........................................................................................................
..........................................................................................................
..........................................................................................................
..........................................................................................................
..........................................................................................................
..........................................................................................................
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..........................................................................................................
..........................................................................................................
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GRAMMAR NOTES
Past progressive
Uses was/were and the -ing form of the verb as in ‘He was singing’:
Past progressive can be used for a single past activity or a series of repeated
actions happening at a past moment:
Used to
1. For something that happened regularly in the past but no longer happens:
Present perfect I
I have written
It indicates that the event has occurred in the period before now and is at
least partially completed.
LANGUAGE NOTES
Since you.....
As I suggest you...
You... so
therefore
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Inglês Técnico
Guia do Formando
IEFP · ISQ The Rapid Growth of Industrial Production and Industrial Output
OBJECTIVES
TABLE OF CONTENTS
All the technological and scientific advances gave rise to one momentous fact: 20
agricultural and industrial output could be greatly increased without any
corresponding increase in the amount of human labour required. The growth of
industrial output was startling. It arose not only from the application of new
scientific knowledge, devices and techniques but also from new methods of
"mass production". The development of the "assembly line" for the manufacture
25
of automobiles in Detroit was a striking example. After 1945, a new kind of
innovation in production became significant. This was "automation", a system
where for the most varied processes of manufacture, control and inspection,
machines and electronic devices replaced human beings. In all sorts of industries
– textiles, chemicals, petroleum refining, plastics – automated factories with
only a few supervisory workers could steadily turn out vast quantities of goods. 30
While automation progressed most rapidly in the United States because of the
high cost of labour, it also developed to a considerable degree
by 1966 in Germany, Britain, France and other countries.
Automation was not so evident in the C.I.S. (formerly the
Soviet Union) but mass-production methods were widely
employed there.
From the Industrial point of view, the power sources like oil,
electricity and atomic energy, the application of scientific
knowledge, the development of new kinds of production
(automobiles, aeroplanes, synthetics, plastics and
electronics) constituted an industrial revolution in the twentieth
century which made changes in the nineteenth century seem
puny by comparison. A few statistics will illustrate the
magnitude of the progress in Industrial production and output. Between 1920
and 1959 in the United States the production of electricity increased eighteenfold, 45
of aluminium more than two hundred and eighty fold, of paper more than fivefold,
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of electric refrigerators more than seven hundred fold, and in the twelve years
from 1947 to 1959 the index of industrial production rose by more than sixty per
cent. In 1951 it took 568 000 workers to produce 105 million tons of steel. In
1961 it required only 450 000 to produce the same amount.
50
What was happening in the United States was more or less duplicated in the
other industrial countries. In the former Soviet Union the percentage rise in
output was even steeper, partly because the base was smaller. The index of
industrial production continued to rise in the 1970s.
Abridge from the second edition of History of Western Civilisation by C.J.H. Hayes, M.W.
Baldwin and C.W. Cole, Collier-Macmillan, 1967.
READING COMPREHENSION
1.……………………………………………………………………………………………
……………………………………………………………………………………………
An highway system of roads, turnpikes, parkways and throughways.
2.………………………………………………………………………………………………
………………………………………………………………………………………………
The use of transistors.
3.……………………………………………………………………………………………
……………………………………………………………………………………………
The development of the “assembly line” for the manufacture of automobiles.
4.……………………………………………………………………………………………
……………………………………………………………………………………………
Mass productions methods did.
5.……………………………………………………………………………………………
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……………………………………………………………………………………………
It increased by eighteen times between 1920 and 1959.
6.……………………………………………………………………………………………
……………………………………………………………………………………………
568 000 workers were needed in 1951, although only 450 000 in 1961.
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
...............................................................................................................
.
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GRAMMAR NOTES
(Notice that there are no commas, there is no spoken pause after the noun.
This is a defining clause and not an additional afterthought.)
Have (got)
In general, British English uses the got form and American English the have
form:
Sometimes, British English make a distinction: they use have got to for a single
present or future activity (1) and have to for an habitual action, present or future
(2):
(2) We’ll just have to wait once more for the decision.
Notice that both in the past and in the future forms, the got form is less common:
Phrasal verbs
These are multi-word verbs, i.e., verbs that are used with the following words
(adverb particles):
• In the intransitive phrasal verbs the adverb particle cannot be separated from
its verb – adverbs precede or follow the phrasal verb:
• The transitive phrasal verbs have a verb + adverb particle + the direct object
of the verb:
• Sometimes we change the order of the adverbial particle and the object:
They gave up any attempt to arrest the burglars . (Never ‘they gave any
attempt to arrest the burglars up.’)
Playing domino
The cards must be copied and cut by the thicker lines; each group must
have a copy of the board and play with all the pieces).
Note: Copies of the board and the pieces are available in Appendix III.
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START HERE
➞
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✃
match, look pass
fall out quarrel investigate faint do up
suit into out
✃
decorate, go out stop, pass die turn
call off cancel
modernize (fire) burning away down
✃
refuse blow up ex- look up admire, get recover call on
plode to respect over from
✃
visit own up con- drop off fall put off postpone give in
fess asleep
✃
yield, go with
surrender
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LANGUAGE NOTES
QUICKLY SLOWLY
Adjective rapid
sharp gradual
steep steady
dramatic
marked
Adverb rapidly
sharply gradually
steeply steadily
dramatically
markedly
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Inglês Técnico
Guia do Formando
IEFP · ISQ Building on Success
OBJECTIVES
TABLE OF CONTENTS
• "Building on Success"
• Reading Comprehension
• Grammar Notes
• Present Perfect II
• Language Notes
• Expressions for increase and decrease
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Inglês Técnico IV . 1
Guia do Formando
IEFP · ISQ Building on Success
BUILDING ON SUCCESS
Foreign investment has transformed the country into a behemoth of light industry.
But much remains to be done in modernising heavy industry and creating
infrastructure.
The roll call of famous name brands active in China is a Debrett’s Peerage of
industry: Gillette, Cardin, Siemens, Mitsubishi, Hitachi, McDonnell Douglas
and many others. So far this year, nearly 54 000 joint ventures, co-operative 15
enterprises and exclusively foreign-funded firms have been registered; more
than 47 000 were added to the roster last year. The value of the exports generated
reached $85 billion last year, and should increase to $93 billion in 1993 and to
$150 billion by the year 2000. China ranked as the world’s 13th largest exporter
at the end of 1992. The country’s industrial output rose 21% last year, a 20
performance that should be repeated in 1993.
generous pension plans and free health care. Says a Western economist in
Beijing : “These companies are mini-societies”. Adds a Chinese expert : “The
state enterprises are the basis for socialism. Without them, what is socialism?”
50
Transforming the state enterprises into viable players in a free market is the real
challenge of Deng’s economic reforms, whose success or failure in this area
will determine whether China emerges as a true economic giant in the next
century. Nor is it the only task that has to be tackled soon; if it is to achieve its
ambitions, China must simultaneously upgrade antiquated and overtaxed
transport and communications systems, the starved energy sector and nascent 55
capital markets. Despite bold declarations of intent stretching back to 1978,
Beijing is only beginning to turn to these aspects of modernisation.
Significantly, foreign investors, who funnelled $11 billion into China last year
alone, have largely side-stepped the state sector, mainly because one of its
major products is red ink; state enterprises absorbed $37.5 billion in subsidies 60
in 1992; the entire budget deficit for that year was $4.1 billion.
READING COMPREHENSION
1. ......................................................................................................
..........................................................................................................
Brand-name television sets and tape decks.
2. ........................................................................................................
..........................................................................................................
The six Chinese factories, that make a fifth of its global production.
3. ......................................................................................................
..........................................................................................................
Nearly 54 000 joint ventures, co-operative enterprises and foreign-funded firms.
4. ......................................................................................................
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..........................................................................................................
21%.
5. ......................................................................................................
................................................................................................................
It has outsiders dazzled.
6. ............................................................................................................
................................................................................................................
As much as $2 500 a year.
7. ............................................................................................................
................................................................................................................
Beneath it lies a ponderous, state-owned sector of heavy resource and
manufacturing industries.
8. ............................................................................................................
................................................................................................................
It’s the real challenge of Deng’s economic reforms.
• remains • creating
• comply • rolling-off
• reached • ranked
• dazzled • grossly
• funneled • deficit
C. OPINION: Select one question and give a one-paragraph answer.
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1. To what extent do you think foreign investment has been positive for China?
2. Do you agree with the saying “to get rich is glorious”? Why? Why not?
3. What is your opinion of foreign companies, like Volkswagen and Nike, that
produce some of their goods cheaply in China?
5. In your opinion, what were some of the main factors that made China rank
as the world’s 13th largest exporter at the end of 1992?
6. Why do you think that China’s tremendous industrial leap forward has been
so much more successful than some countries?
8. Despite the free market “Special economic zones” the Chinese state sector
accounts for 55% of industrial output. What future trends does this point to?
..........................................................................................................
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GRAMMAR NOTES
Present Perfect II
We can use the Present Perfect with recently, in the last few days, so far,
since, etc. meaning that we’re referring to a period that continues until now.
When we use the Present Perfect with today, this morning, this evening it means
that these periods are not finished at the time of speaking.
LANGUAGE NOTES
UP DOWN
Noun a rise a fall
an increase a decrease
an upward trend a reduction
a decline
a drop
Inglês Técnico
Guia do Formando
IEFP · ISQ The Decline of Service Quality in America
OBJECTIVES
TABLE OF CONTENTS
Inglês Técnico V . 1
Guia do Formando
IEFP · ISQ The Decline of Service Quality in America
In the past several months, perhaps a few years, I have noticed an unsettling
and recurring pattern in many retail establishments. The words most common
from the mouths of retail service personnel seem lately to be from the following 5
selection:
“I’m glad you’re my last customer ... I’m going on break.”
“She (or he) will take care of you ... It’s time for my break.”
(Shouting to supervisor over ambient store noise) “Can I go on my break next?”,
and 10
“I can’t help you now ... I’m going on break.”
In many establishments, supervisors openly and gratuitously extend break
privileges.
“Riding the clock” is also a common occurrence. The term means, literally,
cheating your employer out of additional pay by clocking in late, out early, or a
combination of both. The practice appears to be popular in the restaurant
business. Come early, punch in, eat and get paid. Do the same before leaving. 30
This practice is not limited only to the restaurant business, and could only
occur with the implicit approval, or total ignorance, of resident management.
An attitude that time in attendance equates to hours to be paid for work seems
to be pervasive. After all, if I’m on the employer’s premises and away from
leisure activity or bed rest, I must be paid an equitable rate. Otherwise, I should 35
be at lunch.
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Workers were being rewarded up to several hundred dollars annually for good
attendance.
A former supervisor once declared that “performance is doing what you said you
would.” In that context, he was referring to delivering a product on schedule and 45
within predicted cost. As a consumer of goods and services, I would rather say,
“performance is what I expect. Why else would I give you my money?” In my
view, the bottom line to any consumer is “what have I expected, and what has
been delivered?”
The answer lies in rewarding creativity and innovation and encouraging enterprise
and entrepreneurship. Respect for work and the employer, pride in service, and
conscientious attention to quality are traits that must be relearned by today’s
work force. Several steps will help: 65
READING COMPREHENSION
1. What does the author describe as “an unsettling and recurring pattern in
many retail establishments”?
................................................................................................................
2. What are the two attitudes the author’s more concerned with?
................................................................................................................
3. How does the writer compare today’s work with that from his father’s
time?
................................................................................................................
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................................................................................................................
5. What was so different in the automobile assembly plant the author has
visited?
................................................................................................................
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................................................................................................................
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GRAMMAR NOTES
There are many industries here. It shouldn’t be difficult for him to find a
job!
LANGUAGE NOTES
In this Language Notes it will be shown how to, based on job advertisement,
write a letter of application and a brief Curriculum Vitae.
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Dear Sir,
Your ad published in the “Jornal Diário” September 15 for the position of CAD/CAM Techni-
cian caught may attention.
I have some professional experience and training in the area of product design, as you can
see from my résumé, and I would be keen on working in England.
I am confident that I could make a positive contribution to your project and look forward to
meeting you soon.
Yours faithfully,
Augusto Dimas
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CAREER RESUME
Tel. 00.351.1.4758741
Work Experience
Languages
Inglês Técnico
Guia do Formando
IEFP · ISQ The Impact of Information Explosion
OBJECTIVES
TABLE OF CONTENTS
Given the perspective of a few more decades, historians may very well look
back on American business and explain the current industry changes as an
Industrial Revolution even more profound than the first one.
Computer technology has also grown quickly in the office. Witness the growth
25
of word processing, spreadsheets, personal computers networks and databases.
Gains in office productivity due to these computer applications are comparable
to the gains taking place on the factory floor.
New Structures
Historically, orders were passed from top management down to the next
management layer, who passed the orders to the next level, and so on. This
was a time-consuming, inefficient process. Today, through the use of computers,
companies can communicate throughout their organisations instantaneously,
without regard for traditional management structures. E-mail has made it possible 50
for everyone to communicate – position and title aren’t such a big issue.
These changes are all part of the reengineering process many people are
talking about. Usually discussed in terms of redesigning processes,
reengineering also involves restructuring relationships, changing company
cultures, and altering attitudes among employees.
In the past, employees were just part of an anonymous process. Today, things 60
have changed. Employees assume responsibility for directing themselves; for
improving their processes; for being productive members of self-directed teams:
and, in the most progressive companies, for setting their own compensation
levels.
Implications
What are the implications of this sea of change? Managers will need to make a
wide variety of adjustments if they want their companies to remain competitive 70
in the 21st century. New companies will spring to life, and old ones that don’t
adapt will die. The combination of multimedia networking opportunities and the
information highway is already creating new companies and changing existing
relationships.
We live in an era of instant communication and fast-changing technologies. It’s 75
an era in which customers demand quality and value. It’s also an era of employee
empowerment and changing global relationships and structures. The tide of the
Second Industrial Revolution is sweeping away the age-old barriers of time and
distance. Traditional ways of doing business are gone, along with comfortable
relationships. It’s hard to let go of systems and habits that have developed over 80
a lifetime, but if companies are going to achieve success, they must adapt. It’s
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READING COMPREHENSION
1.………………………………………………………………………………………………
…………………………………………………………………………………………………
The author calls it to the current industry changes and the Information
Explosion.
2.………………………………………………………………………………………………
…………………………………………………………………………………………………
They involve globalization, the de-layering of corporations, the growth of compu-
terisation and the emergence of information highway.
3.………………………………………………………………………………………………
…………………………………………………………………………………………………
It began in the 1970s.
4.………………………………………………………………………………………………
…………………………………………………………………………………………………
They were used to automate repetitive paper-intensive processes.
5.………………………………………………………………………………………………
…………………………………………………………………………………………………
They can do it by using High-speed data and video links.
6.………………………………………………………………………………………………
…………………………………………………………………………………………………
It means that the management hierarchy is flattening out.
Ut.06
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7.………………………………………………………………………………………………
…………………………………………………………………………………………………
Today, employees assume responsibility for directing themselves, for improving
their processes and being productive members of self directed teams.
8.………………………………………………………………………………………………
…………………………………………………………………………………………………
The main difficulty is to change mentalities.
Ut.06
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GRAMMAR NOTES
Imperative you
Imperatives are one of the four types of simple sentences (the others being
declaratives, interrogatives and exclamations).
The form of the imperative is the verb base, usually without subject, though
with any appropriate complementation:
Nobody leaves!
LANGUAGE NOTES
Since March
1983 onwards
Inglês Técnico
Guia do Formando
IEFP · ISQ Taking Quality as Seriously as Profits
OBJECTIVES
TABLE OF CONTENTS
These studies point to a flaw in how businesses define and measure quality, a 10
flaw destined to hurt bottom-line profits. Quality, in the final analysis, is defined
by customers. They must be satisfied and remain satisfied if a company is to
prosper. As long as corporate performance is measured only in financial terms,
quality will continue to suffer. To offset this problem, more and more companies
are turning to independent quality audits, and they have reporting the results 15
alongside financial reports to demonstrate success in achieving both profits
and quality goals.
The 1993 survey, Profits Versus Quality, illustrated both problems and
opportunities in customer perceptions of quality. In this national survey, most
consumers said they believed business was more concerned with profits than 20
with delivering quality products or service. They also criticized
business leaders for a lack of focus on quality workplaces.
Most striking, however, was the widely held belief that business
leaders who do not put quality ahead of profits are missing a big
opportunity. Almost ninety percent of American employees said
they would feel more committed to achieving their company’s
financial goals if their managers were more concerned with
delivering quality to the customer.
real requirements, including those attributes such as trust and confidence, that
lead to preference and loyalty. 45
Regular customer measurements also can point out problem areas so corrections
can be made before they have a negative financial impact. In addition, QSAs
complement total quality management techniques by bringing customers into
the quality loop.
Since quality efforts eventually are reflected in profits, companies which take 50
quality seriously should report QSA results alongside standard financial reports
to shareholders. Thus, quality must be monitored as accurately, objectively and
in as much detail as the company’s finances.
In all cases, the quality audit must address all the product and service attributes
that communicate value to the customer, lead to customer satisfaction, and
effect customer preference. 60
Before the audit survey can be designed, serious considerations must be given
to specify QSA goals and their relationship to larger organizational goals. In
this phase, the company also should define the target population, identify specific
concepts to be measured, and develop a general structure for the analysis.
At this stage, it is important to get input from the kinds of people to be surveyed. 70
Do the concepts to be measured make sense to the people who will be asked
to provide service quality feedback? Is the domain to be evaluated (e.g. client
satisfaction and service excellence) adequately covered, or has something been
overlooked? Are questions phased in language that respondents use
spontaneously when evaluating service excellence? 75
This information will help pave the way for questionnaire construction. Particular
care must be taken in this phase to ensure that issues of data completeness,
response rates and reliability are balanced with cost and time constraints. data
can be collected in several ways – telephone, face-to-face interviewing, or self-
-administration by respondent – each with different ramifications. For example,
interviewer-administered surveys are more expensive, but usually have higher 80
levels of cooperation, which, in turn, are essential to the reliability and
projectability of survey conclusions.
Ut.07
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When designing the questionnaire itself, be careful that the order and wording
of questions do not bias responses. In addition, the basic form of each question 85
must be tailored to project goals. Also, should “open” questions be used to gain
richer insights and identify new issues, or should response formats be
standardized to facilitate statistical analyses?
All efforts to this point will be worthless if the people in the sample do not
respond to the questionnaire. Gaining the cooperation of respondents is crucial 105
because high rates of completion are one of the few ways to ensure the final
survey results are not biased.
By Jaques Murphy and J. A. Taylor in Industrial Engineering, vol.27, no.1, January 1995.
Jaques Murphy is senior vice-president, managing director southeast division, of the Gallup
Organization, Atlanta, Ga.
J. A. Taylor is director of marketing for the same organization.
READING COMPREHENSION
...................................................................................................................
2. Which is the best way to eliminate discrepancies and offset the problem
of how to measure quality?
..................................................................................................................
3. How do the majority of American employees feel about the quality issue?
..................................................................................................................
4. What are the main benefits for a company, once a QSA has taken place?
..................................................................................................................
..................................................................................................................
..................................................................................................................
..................................................................................................................
..................................................................................................................
..................................................................................................................
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GRAMMAR NOTES
Modals of obligation
Besides the modal should, there are other modals with the same meaning
and in the modality of obligation.
NOTE: The two meanings have different opposites: the opposite of the first is
needn’t; the opposite of the second is mustn’t.
Conditional
If I hadn’t been so tired last night, I would have gone to the cinema.
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LANGUAGE NOTES
1. Expressing proportions
most a minority
a significant / substantial number
a large number / proportion
(vague) of...
a significantly larger proportion
the majority
least by far the largest proportion / number
64%
a quarter
(precise) ten out of twenty
two in three
half
" ... m o s t c o ns um e rs s a id the y b e lie ve d b usine ss w a s m o re co nce rne d w ith p ro fits tha n
w ith d e live ring q ua lity p ro d ucts o r s e rvic e ."
i nd i c a te d
s ho w n
the fa c t th a t 6 4 p e rc e nt o f e le c tri c uti li tie s
T h is i s d e m o ns tra te d by
e xe c u ti ve s s a id q u a lity ha s im p ro ve d
e xe m p li fie d
i llu s tra te d
Inglês Técnico
Guia do Formando
IEFP · ISQ The Basics of ISO 9000
OBJECTIVES
TABLE OF CONTENTS
ISO 9000 is a description of standard series. ISO 9001 is for “complete” companies
5
that research, design, build, ship, install and service products. ISO 9002 is for
companies that produce and install products. ISO 9 003
is designed for warehousing and distribution companies
and ISO 9004 serves mainly as a guidance document.
All of these standards include a set of models and
guidelines for quality assurance and quality
management.
The pressure to pursue ISO 9000 certification usually comes from industry
majors to suppliers. Some corporate leaders are urging – and sometimes
pressuring – their suppliers to comply with ISO 9000.
No holder of an ISO 9000 certificate is claiming the certificate has harmed their
business. However, there are problems with how the ISO program is administered
in the U.S. ISO 9000 consultants are not regulated, the American Registrar
Accreditation Board does not have sufficient funding to maintain its own records,
and U.S. registrars are not always considered acceptable overseas. Cost is 45
also a major drawback, especially for small companies. Certification costs start
at about $15 000 and range into the hundreds of thousands of dollars, depending
on a company’s size and organisation.
Tips to Consider
• Seek a registrar that meets your company’s bureaucratic style, and do this
early on in the process. Determine a system for collecting, processing and 60
formatting documentation of your operating procedures before embarking on
this process.
Growing industry concerns with ISO 9000 are taking place against a background
of international sparring between ISO officials and other ISO players. Experts in
the field agree it is more imperative than ever that business people protect their 75
interests when embarking on this program. This means watching trends in
particular industries and only hiring registrars accredited to work in the countries
where companies plan to do business overseas.
Amy Zuckerman is a journalist, editor, book author and professional book critic working in
international marketing as co-principal of IN/EX Information Export.
READING COMPREHENSION
...............................................................................................................
2. In what consists the ISO 9000? How many standards does it include?
...............................................................................................................
3. What is the main difference between ISO 9000 and the other industry
standards?
...............................................................................................................
4. What are thr major benefits that come from the application of ISO 9000?
And what are the main disadvantages?
...............................................................................................................
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• standard • suppliers
• design • drawback
• awareness • registrar
C. Composition.
Imagine you are responsible for the Quality Department of an industry (you may
choose whatever you want). Make a report in order to explain to the companies’
shareholders why to pursue ISO 9000 certification, and what are the steps you
intend to take.
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
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GRAMMAR NOTES
Marginal auxiliaries
used to be about to
be going to be due to
be to be destined to
Others, as we’ve already seen, have modal meanings (like modal auxiliaries);
several refer to more than one category of meanings:
have (got) to
be bound/ certain/ sure to necessity/obligation
be obliged/ supposed to
be able to
possibility
be liable to
be allowed to
persuasion
be permitted to
be willing to
would rather
would sooner volition
be going to
dare (to)
LANGUAGE NOTES
When explaining processes of any kind, we need to show when two action
happen at the same time or when one action takes place after another. Some
linking word for processes are summarised in the following tables.
Inglês Técnico
Guia do Formando
IEFP · ISQ Putting the Control in Inventory Control
OBJECTIVES
TABLE OF CONTENTS
Inglês Técnico IX . 1
Guia do Formando
IEFP · ISQ Putting the Control in Inventory Control
The production line is down. We have got a part shortage. Our customer needs
it shipped today. If we cannot deliver it, he will do business elsewhere. The
system is down. They need the spare part immediately. – These are everyday
occurrences in business today. Knowing what is in inventory and being able to
find it are essential to being successful. Unfortunately, too many companies 5
rely upon an inventory system that is grossly inaccurate. They send warehouse
personnel or expediters combing through the racks and bins looking for that
missing part that they “know” is there. They perform physical inventories and
cycle counting to “update the system.” This is an expensive term for correcting
data errors. And all too often the line stays down or the customer goes 10
unsatisfied.
If you want to generate significant improvement in the process, data input is the
place to start. The concept of automatic identification allows data input with
essentially no error. The lowest cost system center around reading bar codes –
using a laser scanning device to visually read the symbols – and range up in 30
cost to radio frequency identification (RFID) devices, which read unique radio
signals emitted from RFID tags. These devices provide the ability to read what
are typically, but not limited to, 8 to 13 character identifiers directly into the
data input field, avoiding the need for key entry. So, if one virtually eliminates
input error in receiving and shipping, it is possible to know exactly what is in 35
the warehouse. Of course, a good warehouse (or distribution) control system is
needed to know where inventory is, but this becomes a data management
problem. The best system will be no better than the data fed into it. The data
needed by the control system is the part (or product) number and the warehouse
location – twice the opportunity for error. But if bins and locations as well as 40
parts or products have bar codes or some other auto ID identifier, data accuracy
is improved in the put-away and pick processes as well.
Because collecting data is simplified with bar coding, other benefits can be
achieved. The function of validation can be a workable, cost-efficient process
improvement. Assume the control system selects a part to pick. The worker 45
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can be required to input the location that is being picked from. Obviously keying
in this data would be a chore, but a quick scan validates that picking is being
done from the correct bin. Another quick scan of the part picked can validate
that the correct part was in fact picked (and eliminate picking misplaced
products.) An additional layer of error is removed from the process – those 50
caused by mispicks and errant put-away. Re-validation at shipping assures an
almost error-free process.
Essentially, we have only focused on replacing keyboard input with bar code
input, which would imply attaching an auto ID device to the
personal computer. Because of the size of most warehouses,
this would be impractical at best. However, there are portable
terminals (hand-held devices with a small display screen, a small
keyboard and an integrated scanner) that allow data collection
and validation at the point of activity. It is this portability that allows
complete coverage – even in the largest warehouses.
If this was the whole story, the auto ID industry would not be
growing as fast as it is. Warehouses are dynamic places – things
move. What was good information an hour ago may be totally
useless information later. The ability to have database information
in real-time provides next level of benefit. To provide the system link, radio 65
frequency (RF) networks can link the portable terminals to the host. Not only
can the warehouse worker provide real-time data collection, but he can also get
real-time information and instructions as well. Combined with on-line verification,
the host computer is virtually at the bin or on the fork truck.
The technology is here. By integrating the host computer running good warehouse 70
control software with hand-held terminals and bar code scanners over an RF
network, the ability to get it right the first time assures accurate, real-time data.
All this adds up to the true inventory control, which means knowing what is in
inventory, and where to find it when you need it. The end result is production
lines that run and customers who are satisfied. 75
by J.P. Hornak, senior market manager for Symbol Technologies, Bohemia, NY.
In Industrial Engineering, vol.26, no.8, August 1994.
READING COMPREHENSION
Example:
(shortage) There has been a shortage of water for the last few months.
(inventory)
………………………………………………………………………………………....
(staging)
………………………………………………………………………………………....
(keystrokes)
…………………………………………………………………………………….......
(average)
………………………………………………………………………………………....
(warehouse)
…………………………………………………………………………………….......
(devices)
………………………………………………………………………………………....
(tags)
………………………………………………………………………………………....
(scanner)
………………………………………………………………………………………....
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C. Composition
Make a description of the way RFID devices work in the inventory con-
trol.
………………………………………………………………………………………....
………………………………………………………………………………………....
………………………………………………………………………………………....
………………………………………………………………………………………....
………………………………………………………………………………………....
………………………………………………………………………………………....
………………………………………………………………………………………....
………………………………………………………………………………………....
………………………………………………………………………………………....
………………………………………………………………………………………....
………………………………………………………………………………………....
………………………………………………………………………………………....
………………………………………………………………………………………....
………………………………………………………………………………………....
………………………………………………………………………………………....
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LANGUAGE NOTES
Inglês Técnico
Guia do Formando
IEFP · ISQ A ppendix I Ir r e gular Verbs
IRREGULAR VERBS
be was/were been
beat beat beaten
become became become
begin began begun
bend bent bent
bet bet bet
bite bit bitten
blow blew blown
break broke broken
bring brought brought
broadcast broadcast broadcast
build built built
burst burst burst
buy bought bought
catch caught caught
choose chose chosen
come came come
cost cost cost
creep crept crept
cut cut cut
deal dealt dealt
dig dug dug
do did done
draw drew drawn
drink drank drunk
drive drove driven
eat ate eaten
fall fell fallen
feed fed fed
feel felt felt
fight fought fought
M.L.01 An.01
Inglês Técnico
Guia do Formando
IEFP · ISQ A ppendix II Tec hnical Glossar y
echnical
Obtaining output at each work station on Técnica que visa a obtenção de tempos
the production line so that it is nearly the operação o mais semelhantes possível em
same. todas as estações de trabalho constituintes
de uma linha de produção e/ou montagem.
A job shop scheduling technique in which Técnica de programação job shop na qual a
the last operation on the routing is última operação da linha é a primeira a ser
scheduled first. programada em função da data de entrega,
sendo todas as outras operações
programadas no sentido de mais tarde para
mais cedo.
Bottleneck Estrangulamento
An operation that limits output in the Uma operação que limita a capacidade de
production sequence. um sistema de produção.
Capacity Capacidade
The maximum output of a system in a given A produção máxima possível atingir por um
period sistema de produção num determinado
período.
The time the products is available at each Tempo que medeia numa estação de
work station in assembly line balancing. trabalho ou numa linha de montagem
balanceada (Ver Balanceamento de uma
linha), entre a saída de dois produtos
consecutivos.
Costs that continue even if no units are Custos que persistem na empresa mesmo
produced. que esta não produza um único produto.
Assumes that procurement of material and Técnica de programação que assume que
operations start as soon as the requirements todas as operações começam
are known. sequencialmente assim que as necessidades
são conhecidas, ou seja, no sentido das
datas de mais cedo para mais tarde.
M.L.01 An.02
A system that requires that componenets be Sistema que requer uma codificação de
identified by a coding scheme that specifies componentes especificando o tipo de
the type of processing and the parameters of operações e os respectivas parâmetros,
the processing; it allows similar products to permitindo a produção conjunta de
be processed together. componentes ou produtos semelhantes.
A category of intagible costs that can be Tipo de custos que só podem ser avaliados
ealuated through weighting techniques. através da sua importância, não sendo
possível quantificá-los com rigor.
An approach that specifies the tasks that Afectação de tarefas a postos de trabalho ou
contitute a job for an individual or group. células.
Just-ln-Time (JIT)
The Japanese word for signal; a Kanban Etiqueta ou sinal em japonês; um sistema
system moves parts through production via Kanban “puxa ” (ver Sistema pull) o produto
a “pull ” from a signal. ao longo do processo de produção através
de uma ordem fornecida por um sinal.
Layout Layout
A priority rule that assigns the highest Uma regra de prioridade que afecta
priority to those jobs with the longest prioritariamente as tarefas com o tempo de
processing time. operação mais longo e de acordo com as
respectivas relações de precedência.
Maintenance Manutenção
Plan that states what is to be produced or Calendário que define o que tem que ser
completed, and when. produzido e quando.
Model Modelo
Production lot size that will result in the Dimensão de um lote de fabricação
reduction of holding and set-up costs. correspondente ao custo mínimo resultante
da soma do custo de posse e custo de set-
up.
M.L.01 An.02
A plan that involves routine inspections, Plano que prevê inspecções de rotina ao
servicing, and keeping facilities in good equipamento e substituição de alguns
repair to preent failures. componentes de forma a evitar a ocorrência
de avarias.
A layout that deals with low-volume, high- Layout relacionado com baixo volume de
variety production; like machines and produção, grande variedade de produtos em
equipment are grouped together. que as máquinas e equipamentos estão
agrupados por semelhanças funcionais.
A production process built around a product Layout de produção baseado num produto
and seeking the best personnel and machine com uma grande ocupação do pessoal e
utilization via repetitive or continous equipamento através de uma produção
production. repetitiva em fluxo contínuo.
Productivity Produtividade
Reliability Fiabilidade
Extra stock to allow for uneven demand; a Peças extra para prevenir aumentos
buffer. inesperados do consumo, ou incidentes
(avarias e rejeições de qualidade).
Sequencing Sequenciamento
Determining the order in which jobs should Determinação da ordem pela qual as
be done at each work center. operações devem ser efectuadas numa
estação de trabalho.
M.L.01 An.02
The cost to prepare a machine or process for Custo de preparação de uma máquina ou
manufacturing an order. processo para produzir um produto.
Simulation Simulação
System Sistema
A technique that involves questioning, with Técnica que envolve uma interrogação
a goal of improvement, designs and constante com o objectivo de introduzir
specifications at the research and melhorias no desenho do produto e do
development, design, and production stages processo ao longo das diversas fases de
of product deelopment. desenvolvimento: investigação, concepção
e produção.
Costs that vary with the volume of units Custos que dependem do numero de
produced; also known as direct costs. unidades produzidas.
Inglês Técnico
Guia do Formando
IEFP · ISQ Appendix III Domino
START HERE
➞
M.L.01 An.03
✃
match, look pass
fall out quarrel investigate faint do up
suit into out
✃
decorate, go out stop, pass die turn
call off cancel
modernize (fire) burning away down
✃
refuse blow up ex- look up admire, get recover call on
plode to respect over from
✃
visit own up con- drop off fall put off postpone give in
fess asleep
✃
yield, go with
surrender
M.L.01 An.03
BIBLIOGRAPHY
Hilton, Catherine, Margaret Hyder, Getting to grips with writing, BPP (Letts
Educational) Ltd., London, 1995
Vídeos
Inglês Técnico B . 1
Guia do Formando