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J. Richard Harrison
M
uch recent attention has been focused on committees of
corporate boards of directors—particularly the audit,
compensation, and nominating committees—as mecha-
nisms for monitoring management and protecting shareholder
interests.' Board committees can also serve strategic purposes for
the firm. This article discusses some of the strategic uses of board commit-
tees, focusing on maintaining corporate legitimacy, protecting directors
from excessive exposure to liability, and contributing to the formulation of
corporate strategy.
100 n Audit
Compensation
Executive
80-
Percent 60 -
of
Firms Nominating
Having 40 Finance
Committee
Public Policy
20
Stock Option
0
1958 1966 1972 1980 1982
Year
Corporate Legitimacy
Increasing emphasis has been placed on boards of directors as being re-
sponsible and accountable for the actions of their corporations. As Kenneth
R. Andrews observed:
Under pressure from the public, from the Securities and Exchange Commission, and
indirectly from the U.S. Senate's Subcommittee on Shareholders' Rights, the board
of directors is undergoing revitalization as the only available source of legitimacy for
corporate power and assurance of corporate responsibility, given the archaism of
corporate law and the dispersed ownership of the large public corporation."*
Particular attention has been directed toward the committee structure of the
board. In 1980, the U.S. Securities and Exchange Commission noted that
itegic Use of Committees HI
norms, have been reinforced by the fact that most firms have adopted audit
and compensation committees, and are rapidly adopting nominating com-
mittees.
Meyer and Rowan argue that organizations gain legitimacy, resources,
stability, and enhanced survival prospects by conforming to institutional
norms concerning their formal structures."' DiMaggio and Powell contend
that once the adoption of particular structural elements reaches some
threshold—as is the case for the three major monitoring committees of the
board—there are high rewards in terms of legitimacy for adopting these
structural elements. '^ The adoption of monitoring committees of the board
may be viewed, then, as a strategy for maintaining corporate legitimacy.
One immediate advantage of establishing an audit committee is in terms of
director recruitment; many potential directors refuse to serve on a board
which does not have an audit committee. '*
The adoption of a structural element, such as a particular type of board
committee, does not have legitimacy value through conforming to institu-
tional norms until a norm has been established, or, as DiMaggio and Powell
argue, until its use in a population of organizations has reached some
threshold level. This raises the question of why a new structural element is
initially adopted by the first few firms, if it has no legitimacy value, and
focuses attention on the process whereby a structural innovation diffuses
through a population of firms. Although it is very difficult to determine
why structural innovations are initially adopted, a pattern for their diffusion
can be clearly observed. My research on the adoption of board committees
showed that large firms are likely to be the first to adopt a new type of
board committee.''^That is, the large firms are the first movers or trend set-
ters, followed by medium-sized and small firms. This pattern is illustrated
by Figure 2, which shows the diffusion of audit committees by firm size.'°
Once a normative threshold is reached, the rate of adoption of board com-
mittees by the remaining firms was found to be unrelated to firm size."' It
appears that once a norm has been established for a particular type of com-
mittee, all remaining firms can realize the same legitimacy benefits by
adopting the committee.
Corporations have recognized the advantages of conforming to the in-
stitutional norms concerning the board's committee structure. This can be
seen by the rapid rise in the use of monitoring committees, but is most
dramatically illustrated by the demise of the stock option committee (see
Figure 1). In 1972, most firms had both a compensation committee (often
called the salary and bonus committee) and a stock option committee. As
the compensation committee became institutionalized as the legitimate
board unit for considering executive compensation in the 1970s, most firms
changed the name of the salary and bonus committee to the compensation
committee and also assigned responsibility for awarding stock options to
this committee, eliminating the stock option committee. In other words.
/c Use of Committees 113
Medium
($50M-$150M
Assets)
Percent 60
Having
Audit
Committee 40 Small (Under $50M Assets)
20 •
0
1958 1966 1972 1979 1981
Year
In affirming the District Court decision on appeal, the U.S. Court of Ap-
peals for the District of Columbia in 1980 stated:
The existence of a committee implies a structured investigation and analysis of a
company's fiscal welfare . . . formal entities such as committees create at least the
impression of great care and precision through detailed review and oversight.-''
Former SEC Chairman Harold Williams observed that "at present, many
audit committees are, undoubtedly, not yet working fully effectively, and
some may serve more to provide window-dressing rather than to add sub-
stance to the accountability process."-^ Creating such committees to project
a favorable image may serve a strategic purpose of legitimacy maintenance,
but if the committees are not active, it runs the risk of legal repercussions
as well as shortchanging shareholders and being unethical.
The strategy of conforming to standard practices with respect to the
board's committee structure may extend to other board committees, de-
pending on the firm's industry. For example, technology, safety, or trust
committees of the board may be common in some industries. Firms need
to be aware of the types of board committees that are prevalent in their
industries, since these constitute the standards against which conformity is
assessed.
Director Liability
In recent years, director liability has become a major problem for American
corporations, brought on by an increasing number of shareholder lawsuits
and larger awards by the courts. Liability insurance for officers and direc-
tors (D&O insurance) has become either unavailable or unaffordable due to
skyrocketing costs, and the deductible amounts and the coverage exclusions
have increased dramatically. As a consequence, some companies have ex-
perienced wholesale director resignations, and many are finding it difficult
to attract qualified directors."**
One strategy for reducing directors' exposure to liability is the use of
board committees. The use of a board committee tends to limit the liability
egic Use of Committees 115
of directors who are not members of the committee for actions taken by the
committee, and for actions taken by the board on the basis of information
provided by the committee, if the non-committee directors have no reason
to beheve that the committee was not acting reasonably and in good faith.
Nonmember directors can further protect themselves by ensuring that the
committee is composed of competent directors and, in the case of the over-
sight committees, of directors who are independent of management influ-
ence; by ensuring that the committee is meeting regularly and following
reasonable procedures; and by seeing that the committee makes regular
reports and provides minutes of meetings to the full board.^^
Committee members are normally protected from liability if they are
attentive to the maintenance of reasonable procedures, follow a standard of
care typically used by other directors in similar circumstances, maintain
records to document their activities, and act in good faith and in a manner
reasonably believed to be in the best interests of the corporation.^" Addi-
tional steps are advisable for members of the audit and compensation com-
mittees. Audit committee members should ensure that the committee's
duties are spelled out either in the corporation's By-Laws or in a board re-
solution, that the committee's role and limitations are disclosed to sharehol-
ders, and that procedures for the committee's operations have been formu-
lated. Compensation committee members should ensure that specific ac-
tions are taken to assure the fairness of executive compensation. The neces-
sary steps for these committee members have been specified by the ABA.^'
The American Bar Association has emphasized the liability advantages
of using the three major monitoring committees. According the ABA,
"Given its increasingly widespread use, the absence of an Audit Committee
may become a consideration in weighing whether or not the directors of a
publicly-held corporation have met the standard of care set forth in many
state corporation laws.'"' The Audit Committee's role has grown in impor-
tance following the passage of the Foreign Corrupt Practices Act of 1977.
Based on their assessment of the laws of most states, the ABA also con-
cluded that having management compensation set by a compensation com-
mittee composed of directors independent of management would shift the
burden of proof for the fairness of the compensation to the attacking party. 33
The existence of a nominating committee composed of non-management
directors, in the view of the ABA, "should be an important factor in secur-
ing judicial acceptance of the overall fairness of the decision-making proc-
ess" for decisions involving the interests of individual directors, primarily
because it provides a vehicle for impartial decisions concerning the selec-
tion and retention of directors.^**
The liability issue is not independent of the issue of conformity to institu-
tional norms discussed in the previous section. The ABA emphasized the
concern of the board committee structure's "compliance with legal norms
or contemporary practices.'"' Similarly McSweeney, while observing that
116 CALIFORNIA MANAGEMI
Strategy Formulation
Establishing the objectives and strategies for the corporation is widely be-
lieved to be a primary function of boards of directors, but researchers have
consistently found that the boards of large corporations are typically not
involved in this function. Myles L. Mace terms the board's involvement in
corporate strategy a "myth."" While some movement in the direction of
more board involvement in the strategy formulation process has been ob-
served in the last few years, most boards still leave strategic planning to
the CEO and the corporate staff."*
A common reason cited for the lack of board involvement is that CEOs
oppose it.^^ Kenneth R. Andrews attributes CEO opposition to the fact that
corporate strategies are often not articulated, to the belief that outside direc-
tors are not capable of useful input because of time and knowledge con-
straints, and to a concern that CEO power will be diminished by board in-
volvement."*"
Most authorities on corporate governance, however, argue for greater
board involvement in the strategic planning process as a means to improve
the quality of strategic decision making and to better discharge the board's
responsibility to represent shareholder interests."*' If boards are to become
more involved, two important issues need to be addressed. One is whether
the board should be actively involved in developing strategy, or should
play an oversight role both to ensure that management is engaging in a
sound process of formulating strategy and to review and approve the strate-
gic plans developed by management. The second issue is whether the board
should have a committee responsible for considering strategy.''-
There are differing views on the appropriate role for boards involved in
strategic planning. Andrews advocates an oversight role; "It is not the
board's function to formulate strategy but to review it and to monitor the
process that produces it."**^ Others argue for an active board role in strategy
formulation.^^ In surveys of large American corporations, both Henke and
Waldo found that boards were more likely to be involved in an oversight
role than in a formulation role.'*^
mtegic Use of Committees
30 1 All Firms
Number 20 -
of
Firms
Having
Manufacturing Firms
Strategy
Committee
0
1971 1975 1980
Year
delve deeply into strategic questions."*' Henke found that boards with strat-
egy committees are likely to be more involved in the strategic planning
process and are likely to be involved in a broader range of strategic issues;
his findings lend support to Andrews's reasoning and also show the value
of a strategy committee for increasing board involvement. He found the
highest level of board involvement for boards with committees which had
strategy as their only function.^-
Brown's study included questionnaire responses from CEOs and inter-
views with executives and directors. His respondents indicated that strategy
committees were more suitable for firms under certain conditions. The cir-
cumstances under which strategy committees were thought to be most ap-
propriate included firms with a new CEO, firms facing rapid change, and
firms in which management had not been actively involved in planning.
Circumstances under which strategy committees were deemed inapprop-
riate included firms whose full boards were actively involved in strategy,
firms with other board committees performing the strategy function, and
firms whose businesses were stable or narrow in scope."^^ It is interesting
uegic Use of Committees 119
inside Directors:
Chair or CEO
Retired Executive
Outside Directors:
Retired Executive
Chair or CEO (Non-Financial)
Financial Services Executive
Investment Advisor
University Professor
Consultant
Attorney
Banker
\ I I I I
0 10 20 30 40 50 60
Percent of Committees with Type of Director
Conclusion
While corporate board committees are receiving an increasing amount of
attention, little of this attention has been directed to strategic considerations
of the board's committee structure. This article is intended to focus atten-
tion on strategic aspects of board committees and to consider how these
committees can be used to promote the firm's strategic interests. Board
committees—particularly the audit, compensation, and nominating com-
mittees—can be used to help the firm maintain its legitimacy and to protect
directors from exposure to liability. With respect to these concerns, struc-
ture is, in a sense, a strategy. Most firms don't use the strategy committee,
but should seriously consider establishing this board committee as a way to
promote the board's involvement in strategic planning.
Since few firms have a strategy committee, creating this committee may
be seen as deviating from standard practice and as introducing the potential
for exposing directors to additional liability risks. This reasoning is proba-
bly not applicable to the strategy committee, however. Whether they are
involved or not, directors are legally responsible for the firm's strategy and
for the outcomes of strategic decisions—the firm's performance. Given the
increasing emphasis on director accountability, especially in a climate
where mergers, takeover attempts, responses to foreign competition, and
other events of major consequence for the corporation are prevalent, it
would seem that boards have much to gain by being better informed and
more involved in corporate strategy—and the strategy committee can pro-
vide valuable assistance in this respect.
The more effective use of board committees can lead to more responsible
behavior by corporate boards and to stronger protection of shareholder in-
terests. It is my belief that those interested in corporate strategy, whether
managers, advisors, public policy makers, or academics, should be more
concerned with the board's committee structure. It is also believed that
board committees provide an interesting focus for those interested in the
structure and behavior of organizations.
References
1. See, for example, U.S. Securities and Exchange Commission, Division of Corporate
Finance, Staff Report on Corporate Accountability (Washington, D . C : U.S. Govern-
ment Printing Office, 1980); American Bar Association, Committee on Corporate
Laws, "The Overview Committees of the Board of Directors," Business Lawyer, 35
(1980):1335-1364.
2. Solomon Ethe and Roger M. Pegram, Corporate Directorship Practices (New York,
NY: National Industrial Conference Board, Studies in Business Policy, No. 90, 1959);
tegic Use of Committees 123
Jeremy Bacon, Corporate Directorship Practices (New York, NY: National Industrial
Conference Board, Studies in Business Policy, No. 125, 1967); Jeremy Bacon, Corpo-
rate Directorship Practices: Membership and Committees of the Board (New York,
NY: The Conference Board, Conference Board Report No. 588, 1973); J. Richard
Harrison, The Committee Structure of Corporate Boards of Directors (Unpublished
doctoral dissertation. Graduate School of Business, Stanford University, 1986). One
committee not shown in Figure 1, for lack of historical data, is the pension committee,
which has become more common following passage of the Employee Retirement and
Income Security Act of 1976 (ERISA). This committee, sometimes granted an indepen-
dent or quasi-independent status by the board with fiduciary responsibility for the pen-
sion fund, was found in 32% of the manufacturing tirms I examined in 1982.
3. Phyllis S. McGrath, Corporate Directorship Practices: The Public Policy Committee
(New York, NY; The Conference Board, Conference Board Report No. 775, 1980);
Duane Windsor, "Public Policy and Corporate Ethics Committees," in George C.
Greanias and Duane Windsor, eds.. The Changing Boardroom: Making Policy and
Profits in an Age of Corporate Citizenship (Houston, TX: Gulf, 1982).
4. Kenneth R. Andrews, The Concept of Corporate Strategy, revised edition (Homewood,
IL: Richard D. Irwin, 1980).
5. SEC, op. cit., p. F156.
6. U.S. Securities and Exchange Commission, "Securities Exchange Act Release No.
\53S4r Federal Register, 43 (1978):58522-58532.
7. American Bar Association, Committee on Corporate Laws, "Corporate Director's
Guidebook," Business Lawyer, 33 (1978): 1620-1644;American Bar Association, op.
cit., (1980). Throughout this article, I refer to the American Bar Association for con-
venience; the articles referred to were actually prepared by its Committee on Corporate
Laws, which provided the arguments and recommendations discussed.
8. SEC, op. cit., (1980).
9. ABA, op. cit., (1980).
10. Thomas M. Jones, "Shareholder Suits: Good News and Bad News for Corporate Execu-
tives," California Management Review, 23/4 (1981):77-86.
11. J.G. Maurer, Readings in Organization Theory: Open-System Approaches (New York,
NY: Random House, 1971), p. 361.
12. Talcott Parsons, "Suggestions for a Sociological Approach to the Theory of Organiza-
tions" Administrative Science Quarterly, 1 (1956):63-85.
13. Talcott Parsons, Structure and Process in Modern Societies (New York, NY: Free Press,
1960); Andrews, op. cit.
14. Charles Perrow, Organizational Analysis: A Sociological View (Monterey, CA: Brooks/
Cole, 1970); John Dowling and Jeffrey Pfeffer, "Organizational Legitimacy: Social
Values and Organizational Behavior," Pacific Sociological Review, 18 (1975): 122-136.
15. John W. Meyer and Brian Rowan, "Institutional Organizations: Formal Structure as
Myth and Ceremony," American Journal of Sociology, 83 (1977);340-363.
16. Meyer and Rowan, op. cit.
17. Paul J. DiMaggio and Walter W. Powell, "The Iron Cage Revisited: Institutional
Isomorphism and Collective Rationality in Organizational Fields," American Sociologi-
cal Review, 48 (1983); 147-160.
18. This position was frequently taken by directors I interviewed anonymously in the early
1980s.
19. Harrison, op. cit.
20. Ethe and Pegram, op. cit.; Bacon, op. cit., (1967); Bacon, op cit., (1973); SEC. op.
cit., (1980); U.S. Securities and Exchange Commission, "Analysis of Results of 1981
Proxy Statement Disclosure Monitoring Program," Federal Register, 47 (1982): 10792-
10804.
124 CALIFORNIA MANAGEMI
Waldo, op. cit., agrees with Andrews on the full board's role, but has a different view
of the role of the strategy committee, to be discussed later.
44. See, for example. Statement of the Business Roundtable, op. cit.; Kreiken, op. cit.
45. Henke, op. cit.; Waldo, op. cit. Henke's study was based on a survey of the board
chairs of 234 large American firms, and Waldo's study was based on a survey of 163
directors from 50 large American manufacturing firms; both surveys were apparently
conducted in the early 1980s, although neither author provides this information. Waldo
found that no director he surveyed reported that his board was involved in strategy
formulation.
46. Andrews, The Concept of Corporate Strategy, op. cit.; Andrews, "Directors' Responsi-
bility for Corporate Strategy," op. cit.
47. Brown, op. cit.
48. Henke, op. cit.; Hassan Bailout, "Strategy Committees in Large Manufacturing Firms:
Empirical Research and Recommendation for Further Investigation," unpublished
paper. School of Management, University of Texas at Dallas.
49. Brown, op. cit.
50. Harrison, op. cit.
51. Andrews, "Corporate Strategy as a Vital Function of the Board," op. cit.
52. Henke, op. cit.
53. Brown, op. cit.
54. Daniel Kahneman and Amos Tversky, "Intuitive Prediction: Biases and Corrective
Procedures," Management Science, 12 (1979):313-327.
55. Andrews (see Note 39); Waldo, op. cit.
56. Brown, op. cit.; Henke, op. cit.
57. Brown, op, cit.; Bailout, op. cit.; and my proxy study.
58. Brown, op. cit.
59. Waldo, op. cit.
60. Andrews, "Directors' Responsibility for Corporate Strategy," op. cit.; Henke, op. cit.
61. Henke, op. cit.
62. Andrews, "Corporate Strategy as a Vital Function of the Board," op. cit., pp. 175, 181,
respectively.