Ans to Q1.

A. Build and protect in the brand among the globe.

Justification: They protect the brand image in the globe through continuous improvement,
innovation, reinvestment, enhancing the product categories, build relationship with world
dentists.
Ans to Q.2
D.
Justification: They more focus in oral care than their competitors in emerging and potential
markets with high pace of innovation and efforts in their product portfolio while rolling out
product that’s address emerging trends.
Ans to Q.3
 Protect and maintain the strong brand equity.
It means you build strong relationship with world dentists to recommends your product as dental
endorsement to create brand value and equity.
 Continuous innovation.
It means develop your products that addresses specific needs of customers with innovation.
 Reinvestment of cost-saving:
It means whatever you earn reinvest and funding the growth back.