Veridian E-Journal, Slipakorn University N 1906 - 3452 Sndnvasuacamunrsoiiieatesiunqainssunsdeaudresaierseuyig vanindnwrsetuiqgnnt Psychological Characteristics and Situational Factors as Correlate of Buying Behavior Based on Critical Thinking in Undergraduate Students saws fas, a neues er nqndfiaug #%musrann (Ghritphisitt Tangchitprattanar) Revised = May 17, 2019 fifiew Wugautiu (Duchduen Bhanthumnavin) Accepted: May 21,2018 ‘pauitew tiuganu iu (Ouangduen Bhanthumnavin) tug fuvinas (Saran Pimthone) uniindo nasiedibunrsAnereauduviudiuseuuto daiinsouuuaiindugauornguuvungug, Ufduvtustion PnquseasAtiofinewaviwwhd Aquaendudeyflortositungiinssunrstoaul odhaiiarsuqyre nqudtvodaslunnsideAe dnfnwiseduvsqqned dult 3 uavdulld 4 doudu 622 au dudodnelaeldiinrsduuvuveriunoy infosiofldlunsideduwvutauscinmnnsdseiu sauna shun 11 uuu sidrennnudostuuuatsenducadrsewins 77 Ge 87 Aueneifoyadn mvtunsevie dulsedntemairiudsend emus navtinnetuvuomnounygauvusmuacuuudut uaenrvieneveruuusUsruaune danrvidenut énveussjsowrannquRinu SyBnaainde UAL mafufermanansolunrsunungiinssy utausiiinnduitudnraurnodnsiedaayiy unernudidudwundenodinentmudqeltata arvinsutnamaiaudanudeen ustaudemnuas Baume, scnchutiafinautannans “This paper submited in partial fulfillment of Doctoral 's dissertation in Social Development Administration National institute of Development Acrinstration * Shmeygnion anmavninnaudinn nusteudenused wanfow anrtuiatintmus han Ema: Gidforesearhahotmal.com, PhO Candidate at the Graduate School of Soci and Environmental Development National institute of Development Administration ~ sownamsrendusesh rneviuundimunedainegou aowatatiinanAnanant Associate Profressor at the Graduate School of Social and Environmental Development,National institute of Development Administration emansensihesh nando wonton anrdialiutininnndwramans ‘Associate Profressr at the Graduate School of Social and Environmental Development.National institute of Development Administration 7 Feaumannonad arndhdininssumans sm nenderfurtuntse Assistance Professor atthe Behavioral Science Research institute, Stnakharinwtot UniversityVeridian “Journal, Slipakorn University ISSN 1906 - 3931 uaiinssunrsdoaurrodreifiovsaqiad (p<.01) uaenamsianevonnouuvunyga wi Uedemru Andnvaiis anrunrsel wavtndnwaseruanwunrsel arsnsoviwwuqinssudeaudredadl Ferseuqna: Wivouae 48.9 lungusay lneiidadudaviaureiididgy fo Hinunaiasiongiinssunrsta Aurhodreneqna msdujermensdlunsteaduModiierayia SnBnavinde nsuseu ushuusiony usenrsuiuuvucdeAornifiow unewutandudes Wud nFnunstiinsmuadest snare nae vSnagiia Kame MoiilMauouueuuanslunrsiaurinfinetitundindes uacibuitugnuio f atpcoanfiansnmndnecunradstutrosiaft soy sovonmdesanfataungnssundedurrod aiormqnalldod amree shanty: nofinsninsdeduhedeionsuqny, gluvunqesfijainiudden, dnfmneruvtygned Abstract This research was a correlation-comparative study, based on the Interactionism model as the conceptual research framework. The study aimed at investigating the psychological characteristics and situational factors as correlate of buying behavior based on critical thinking, and the at-risk group. The samples were the undergraduate students with the total of 622 undergraduate students from 3” and 4" year level. Data obtained by multi-stage sampling method. The research consisted 11 instruments, which were in the form of summated rating scales. The reliability with alpha coefficients was between .77 to .87. The data were analyzed by correlation analysis, standard multiple regression analysis and Three- way ANOVA, The result revealed that Pearson's correlation indicated a positive and significant relationship (p<.01) between future orientation and self-control, media influence and perceived behavioral control. The result of multiple regression analysis showed all independent variables together explained 48.9% Th portant predictors in descending order were attitude towards behavior, perceived behavioral control, media influence, core self- evaluation and peer role modelling, the at-risk group of the undergraduate students were 1) low- grade point average students 2) business administration students. The results from this study can be suggested for the development at-risk group of students and can be a basis for further research, including appropriately develop the study behavior. Keywords: buying behavior based on critical thinking, interactionism model, undergraduate studentsVeridian E-Journal, Slipakorn University N 1906 - 3452 uh Tanyndudiiulaniloglugelanravad nisdoasfuausansadsnalitiianistuavvves Fnusssuuawedewsinlanneiunn viifinmsvalnndon Sutunsuilaniad seni (OCury ,2003) Park wae: Burs (2005) wutusemAluunuedtane Iueon wu inwala UslnAAleiueriauo UN vilnnsinUsemeneunnddan TaensunsnmovedianuvuTagiouasvgainssunsvalnaiion 3 shfeuunengfinsaund dasnansemuuvuttioced fylodemuuacdaurndon wojinraunsvalnelelal ‘Ingasas (Compulsive buying behavion duléiathungainssuitnuitudituuastosiuduesiune puios,psoursa wavasea (Faber and O’guin 1992) Tnuviualanedisslillaiases (compulsive buyers) Mhaxajaunrsasounsowmadrutaglavtbindledonansenuilindutumuios anunmmenrstu uaverantueguosmuluseezen (Kyrios Frost and Steketee, 2004) sinnasadeluatianuss mato Audilnvlslninsos dulmounnesnulududindoslivorguds uu Mosh soa inounsy v8 wntosdnane Siluveviqaudadunrstoslaclailald onaanuitadebiunandwut denvadelvalla nanurtudinuuvianrsuilan deuuamadanuel wasuosfinuoste ouaneridenuasnsliensiet nity aos (Wanke , 2009) Audafinusniinstiuladnuvonvrenndutedudalseinmud eaauds laut unriediduduyuvesnyeditolilunrsvindsay (Griffiths, 1999, 2000) naveluisvoslidourtauvy yarflovduq iu nsevih vouusudiua sneqhulidentutleydu saniamifineihunmenUsane wu anigosiin amsrunanine unewonil whl vosngfinssunrslésiwadalutflon (excessive buying behavior) laengainssunrsteladailainsastl tiariuedrwiavdes (Ditmar, 2005) nofinssumslisiwod wafloufiGungiinssunrstomSumsrwriedy yrraios Tnemgfinzaunnslisrwod avuosMonrsléswdusenludannndswty wonrMovosuma Tnlaiduduvithivfinniidauyana uavorntiudaneyaraduavaelé ( Nader, 2000) sednewes nansemuduiianslidwoeisaiiee Tassinioyaves Administrative Office of the US Courts wun Snunufifigntoduavarwduaneinwiimantatoulutlsuusswia 2003 did 1.6 étunuiaiuern 9 1994 Aidiqnilosdunvenovitos 837,797 au Tnsuuntiiaudulidinduludnnarequsewnn (Wu, 2006) sanm sine wetedhganuin Guslaniitundunumjuera ( young consumers) Shabir seiofuFaypaittovsriniu (Chiu and Leng, 2016) dnvfangufidendurruitoy néutlunduauorgiion #ilsquauiutudony Jullamon (2012) Wanwagas “Consumer Bankruptcy in Thailand” Wanw nniinssunsishofit bimilvegntesduneane nuadaunta tina innginsmnalisieladbilainses wdu mslishentomalomuos mstovostilaitudu uavmslisetionfusiels ugfinssunrildsatituduusedtum sdeautitqonndissadrntiewae Usenouty unaliiuerasheunedaasastndigedy uaediqunsald seauauerruaeoandiney lutavsediusnda oonibidontamuediannnumueradadu wu qunseldems routames ueu dabiiequviey Seddneuenenrafunnasubufurhgnustoestelé wilefulsleramensaluniesounsoutiesVeridian “Journal, Slipakorn University ISSN 1906 - 3931 Soutautsunedawandorilaesouraeg du nqunitousoutaa dodseanrsnriama wonsauayuenn asounta uty uoninddnudeitogdunduuvunnitudyawnosmalewarautaviaey dat Auilouinfornnuiuuavhithseaunnsel (vasa Sunqnssal uavanuy, 2547) uavludaathondudaetudt msa¥aeSndinucivasynna (Akerlof and Kranton, 2002) uinvtiliinsandulodoaur duuahtuteely onsuohiinndamqia Useviudonhbequnnthundovesnrsnara Sslundniudrieduldsaeituds AovadwualFiinniduduabhigiyymedenalirarnane ‘TudavinnlmedinasanwimgfinssufDungfinssinsetauitungiinssutlandnuntiedy tae (asvin Bumanasns unre, 2547) Wane ngfinsumavalnnMaatlyg laeléliermmsnet mrvilanodhsladesoanqaa lumadonldndasuilar dss thannnhenutosmamadnuing wBomsiinudsan Inundlsornmsdavfouilanudateslhislivinansenuntatyunumuos fu , Memuuaedaurndon msfnwuuaturivinulurnive gous Aavines (2557) Wrirnstinwriia Amussaullodenrdndnutitestoatunginssunrsvalneed wwoifesvostnAinwludsenauiade uaelne Tnendfinvaunryuilanod enevfissvonindinyn Wunrsnseriunsevaunrsin@ulaody Ininrosvonin ny lumalonuilanvestidauda dour mnonouflenduornssswemuaere Tnufieruimiwannisludulseluniliaoy gruvvosguainn use siatlauliiialiouomuargdu Wondournnmsiinaullovosm ansfinotinaitiersmuqyia (critical thinking) dulitinuvinwsnnsAindugahigher order cognitive skils) Tnediavmunnsinsain Fnwensfiauvuailyy (simple thinking skills) oswiniieain Hhunseuaunnsiia@uls (Halpem, 1998) Sailevisufleatestunisdadulr danrsdaditunrnan (Taxonomy) fidtudruatiuanunsinashaersqnauadineltlumsatenginsauifivanovine nseuauding fun ufines Bloom (Bloom's Taxonomy) Wunseuaumsindtunafinil tur ‘Tenuaeiinavannad esiotios(Robinson, 2011) siynseuaumasdiadniturauln (Taxonomy) uae nasAmadriForsuqnaniu fovtudhwane wdinvasnrsfins wowed TIneiameed asinine touduse@utsenAnwimowareuasiinfinw ia finwilusedumnm ends (Marin and Halpem, 2011) nqutequithmnefidagyndamts Ae nq tnfinwniyyred udrorquostihadtne nuda rmuuserndadagiedlng| hkududwtade hvioulossrnvineranaouulasadslugradusrameuartale anmasmusoutns Lnutindnwinadd ofludaevosnisousitestuRevoutnvosmutomandsdy Tasers suaavouredow tues Sonnselisaweiney lunrseraFinuacniatiou sanisludseeisonrsszgntngyeinausoutwuarde ginaq std nSnalunrevalandeniieg May nrsiinwingiingmumsnrsdoad siliersmyio (Buying behavior based on critical thinking) lundsulnAnwwiqyinstatuvsetuthialeainenVeridian E-Journal, Slipakorn University N 1906 - 3452 lunavividunded Sadumstne te dutuiednvneuncanuninfitestass ain Anuasmuaounrsaliunainsaunrsdoodrsiterssuqney (Buying behavior based on critical thinking) vastinfinenviquyrd dnanstdedoetuuwamslumsauouuenstanangdinssaids Unrsounich ag tiuriennmutitadeastulgiuradadhaglunasiannseineriotl Fnquscavinvide 1. lofinyrhtndawasiy amunsed uaedadnvaauanunrsed doufuiwe nieiinssunrsdoaurrod wilivsuqnuvonindnensqyy ws Vanmioeiiesle 2. floumnndavinnetidrlqyiilaatonqiniaumsteauMrodnsManseqia uunfianquijiiiertos Tuswisuihiguuvunqudfuljauiiudtinn (interactionism model) ilofumiladutaunques wofinssy Taeuuaity 4 Woudry Aa 1) aniqfuanrunsal (Situational factors) 2) arumadiauin Anwauvifu (Psychological traits) 3) anuad uv inujautudvosamunrseluavtndnumeiauiryrna Ardanfiquarilévdwariongiinssynna (Mechanical Interaction) 4) awwairuindnweunra annunsel (Psychological States) waougatituginreluau (Organismic Interaction) (Endler & Magnusson, 1976) dana ilélunrsttmunfaidonneumauusuneramdintudsewiemaulstueniid vigfinssunsdoauMrodaitiorsmqin: Mus arms WnsI0 nsevaunistiadadunmuifa (Taxonomy) uae nrsAnodwiorsaqnoniy Foututhwne wdnuanrsfinwrnosyed lasanrodratatindineriouduse duilouuane mowlauaviindinwit finwilusedunwyinende (Marin and Halper, 2011) nnsModurodriionsngnes udaauladonvilandana9 odasiunaiiua daunseuaunes Anadnesourouritlivianisvalandreliifimlseluntiadnsuiiads Ine Bloom wanes (1956) WAX nouns miafinadaeiioranyin Tubuansaansslunsuunues owerdusnouvedorsn wodudausing daenoudwerlatirs ovlatoarme oxlsfonauavfanadrAqedrls dau Wwamaniiiulssternbere (1999) Waitrei nisiradriionsuqnaiitunevumimsiygnl ynraldiiavlitunniigudouuunsaninduasiusenouitia wi iAamaudleuwadsursadie ‘Wiiu. Anderson and Krathwoht (2001) ldih Bloom’s Taxonomy snvSuugslunrssuunngfinssa douriloliimneautuvtuntegtu ieliituedesiolunseonuuunrsdonouliituaitouar ihiseavBow lauesenudusousiniadlumain nnsfinodveifionseunyta (critical. thinking) duliduthatnwenrsAndugs (higher order thinking skills) Taulavauansinaain vinwenrsAiauuuEnilyy (simple thinking skills) wevinwsnisAn ‘effushs (Lower order thinking skils) Yinuenrsfindugauduseuurnmmniiduto Mownrsneuuns finaule Gudgement), msiiesiwA (analysis), uaenrstansiem (synthesis) msfaaulelavartyVeridian Journal, Slipakorn University ISSN 1906 - 3931 undetoyanaraquiadulédaduiinuenstindugs dovointoavudunseuounrsiA@uUudgement) drundatoysluusiadedolasfarsantianunarnnauvesditoyauavandndiariintunn (Halpern,1998) dndnyreasiaomanursntazdndu (udge) sumastoyalaeasitoie Uselulevaluate) PoldequavernwrsousnuLy (distinguish) sewtaATWezeuartoReuUlA (Marin and Halpern, 2011) wily Evaluate fneraiiedl aauaaanantunrsfa(Cognitive dimension) finrssauity 28 sunning (Knowedge dimension) 4 Ursin vililinisfin 4 ‘du fo 1) Check (Evaluate x factual) mansivaaumogerruaoandasvasundsiayasiny 2) Determine (Evaluate x conceptual) ns4in shilsdsnrfyatositunasineg 3) Judge (Evaluate x procedural) nistaauifentudavavinaues inniieinisionvfofndu use 4) Reflect (Evaluate x metacognitive) msfianumauiuary ponurimnirvesmuios aAinssunstatuMrodreioruqna lusvided mute neaudrnesindnwrded shunszuaumatn Uanevluniafonvilan Moduosnamesnivoseu Insnginsunsusland GoshidenGoummargau devunovsanallunsvilarmusuies Falnuwuvinvieannssediy saueh APduahatuestuay 18 de Taevanuuunfaves Bloom dsflowtusznoulunisuilnn 4 fi a lower order thinking skills 1#utr 1) Check (Evaluate x factual) mansawaeutiiagnnuaarndas ‘vesundeteyavinay 2) Determine (Evaluate x conceptual) misting vihilanaiufertastunariney, higher order thinking skills \#uiri 3) Judge (Evaluate x procedural) nisda@ufentuuavavinaves inadeTénisfanwiomindu way 4) Reflect (Evaluate x metacoenitive) nivfanunqufeaiy ernufranlruasnutos Tuuiastosanasuseily 6 wise duel “aPatiqn” he “Lisdaae” ngudquusanunsalfungiinssunssaaubradretonsqyia animuandousoutaynnaiiu ynasoutts Wiomqmsdhiiluotuartaqdu dutedenils AlariudraqaonnuAimuazmsnsevvesyana soraduatunPosarrieonginssuAMausisaUT (nuiiou tuguuriu uae qaitou Muguurtu, 2541) lunstinwringudauvsanwumaeiusenoull dou 4 tauls soil mauihuuuodreiiorniiion dunrsGeujiumateufmadenn Bandura,1977) vabviin anatheneemafinssurhumaduuuuy nsuuuuadaiderntoulueuased mete maftnanen ‘VWistustowtnfinwnildnenenqiinssumsdood wittoraqia valviianiadeuuvulng din asin Aunmnevirounnuilnndeves lnuriietiusslowimlAtudiaivutututwoonly lnefinsuilamiy dove jannufloull ‘Lifianaientrumuos {du naanoutdunndou tuansainernuth mariuuvuatine er uduvtudiioatunqainssudeatosfunsdoadredliosaqia wu ngfinssuaandeniu (lan Rou, 2546) noginssavslonMoraulygn Gumn Hugrssann! uae neue, 2553) ‘Dudu maiedtemmhinaneresuviqy id finradhuuuvedsaiierntounsn udiiineainssunst BuProdrsiiorsuqnaannniwindnwseMuusqqind AinsituuuuadaeAaarnloutos wuuiaVeridian E-Journal, Slipakorn University N 1906 - 3452 vsenaudaetahowmgitoatetuies shu 16 to uwuuteussinmlszilusaueh (Summated Rating Method) ihnasia 6 salu ann “atafiqn” fe “Listauae” dseaunnselitlfurnuntne nde manus vaeaunseledenthininwitlatulnunsdly vuustanwogluamuanen dteansnuvvostusenoudly 2 daliud DusseunrsaitunnngAlesy Anavaunrseltumaifensy (qed yy, 2534) slvanrstnwmut vivaunrselAlasuwrn aninerdolinradiniusiungiinssaumstodurod wiivruyia Wu nafinssaaiaenfiu Gaus REmuun, 2546) ngfinssamAquaquarnmularsnua wamudnelns, 2549) nofinsauNslsFIn mumdinsugiioneviies (uaatou iwgaidu, 2559) udu maideidsmmintnimnseduliqy ad fidusvaunrrelflasuoinuminerdennn uffiinganssunrstadudedriorsugnaaninn tnAinwiUsvaunnsalflatuonum Ine duiou wy Tnusenousautorosdiuainduios idouau 1440 Wuuuviausetanvsetlusuen (Summated Rating Method) iluinzia 6 sau ann “afefign” da “Listuau” Svdwavindo vnwis nevumsiviinens doyatunrstoodailiosugra laud msdosneeu du ny Insite miso Suinesiun maonlutls dodsnuoouladl iu udoyn qyv ieliiinmany Heued usenqfinsmllugiy SnBnagindodieraduvuduniinssunrstoauMroded Sorseugyia iu wqfinssuinaraonAu (ise Mimuuy, 2546) nginssunrsvdlanodrawaiiien (eitud fais, 2557) wqfinsauIlonMetygrwerde Sunqaysm waenmuy, 2550) udu nisied Senne irtnAnwrseduvsqq ntilAtudntnavindowin udiiduqinssunstaautiadasd Forsugyraannnininanw Alsi vdvinaoindatioy wuuialsenoutwtodhmuAdiseatrtues f Sou 8 fa uuuuiouseinmuseifiusauen (Summated Rating Method) fisasia 6 sevu ain “a3atiqn” ta “Listaaw” mnaugnitvonnasounta visnoutae 2 fA Ao Danse Wud maounidvaousinavouRta Tnonss uiumsounidtaowsingunnses 2) medou flo mafhauuadrsvestauvy why mafluuuadae Aaainasounda Seif 2 Ad FoindunisthrenanmsdanutdrAyiasountaldswnenludavauin ns UgnihoinesoundalenuduniudfunginssunsdoduMradnitiersuqna wu wgdinswamadoniy (isn Harun, 2546) nofinssuaaraquaquarwey (Mensa wsmUandle, 2549) ngainssaUsenda uawiffveouity (sug sroumvenml, 2554) udu navidiidommirtnfinessd ugg iatitlity moaugnilyinnsourdaunn OuijainginssunsdeduArodaaiorsmyaannnindindinwtlasuns Ugnéhonasoundiion uuuinsenoudtomimuafduataduos itu 16 to uluuwuia usvinmlsztiiussie (Summated Rating Method) dinasia 6 seitu vin “afafign” ds “laisdaae”Veridian Journal, Slipakorn University ISSN 1906 - 3931 ndudrudstndnvasiutungainsumsdoaudredreiiorsaqio ndnumeiutudnwvaenrsdolafindayrmanainsvaunrsalilAsuoinugautudlu mountunsaoudinen SmuansilodmelAtyduaveramunrsaliiegdu (Endler & Magnusson, 1976) dlunsAinwringsvfaustndnensiAuuseneuludan 4 dauus ded Shyaisajsounanazuqueu Wudsingnisalrioidoswexena AoynnaceRosiinrmdosns ‘Wi uraluowaniani wosnnnwadlstuludegdy ndvaiduaorawaarsalunismansailaa uaveransovonafiayifinguluowrnalalaulaifantwateslasuluowineliladougadrasly (garasser mrsdum, 2549) SoveussjsourmnmununiluenAiel wrote msihininwiteruaanse Tunsmannaaidsournntacifindudumu Taeeursonauqungiinssumsdovosmuoniiolvinsnserh vosmufnnaiifiuseasdluouran wu SinsAeanerounnstoaulh WolinAnuselomigeqaluns do Tnudristisnadinstonanmendinoinssunde faannanemuh anenues|seuennuqsinw Darudentuditungainsunstotudednsionsuqna iu wofinssuamadoniu (gash Aeqwuri, 2506) againsauilnndadwityyy Gurr Augassmuurl uae eeu, 2553) wofinsainasewde Twihigaitund ers, 2545) udu mstdudfemmdninimnseduviqqied sidnwausjsouinn munumann ugiiingfinssunstood wit orsuqasnnndindinu sei syy wsildnwaussls ounrneauqumuios Jeladlinin@nwnsiesum sug amuveninanyludososnssildnvasaliouren kaenrseququau Tnewuutaduvscontiy 2 1% fo 1) Anveusalsowran uae 2) nisaURuAY f9e Viv UUUIAvesyaTIsaE MIsduM (2549) Herons 18 do uuvvinvsamssiue #1 (Summated Rating Method) fluimsia 6 auau ann “ateviqn” As “histaae” nisuszifiuuriuusenu (Core Self-evaluations) lau Judge,Locke,Durham and Kluger (1998) Viserphosfusenounasmsusediuuriuusianu Usenoudaetednunustion 4 dafaurtu Wur 1) pa ugilelunulself-esteem) daudunrsuseilugaewoermuiodluiauzvernuiss — Jnassuy prmuanansnuritay (Generalized Self-Efficacy) Ssfanralsedlunnmanariqvesmuoslunisiee, naevnfenssutiwmneldodisaade 3)arasiunenise7aual (Emotional Stability) uaruéeulwa msorsunidh(Low Neuroticism) dauansfanrnnfandouraruuasyanituasumues feradoxly Janiinadh dermiodrnstuny (Locus of Control Aornustatuiwadnstiintudunanain mansevfneamannndilunnsantosutmathnennmudu taansfnwmush msvseithauuhim 1 prraduntudifungfinsauiifeaiewiungiingsunndetumrodaiersuyie wu wqfinsaunidsendia (uawase muaites, 2560) Mutu nisidudsemadindnwseduvaqnad Ainasvseduuriuaviemy ann dufistuqinssunsdoaudrodaifiorsuqnaannnininannseMuviquy wd imsuseduury wismuifon Jalaelitinfne nos unsuf dimilutinssdiuoslnfinwn uuvinduvsoonty 4 S18 fo firrnugitstunuies, msfujmrmeransauiomy, mratunemvorsiel uevdinrntod wawtunn didvuau fo 12 duuuvtavseinnuseidhusaue (Summated Rating Method) dhuiazin 6 svAu ain “a3afiqn” da “lalsBuan”Veridian E-Journal, Slipakorn University N 1906 - 303% Jnqdou mnuils eruovortninwriviuinenaquuasnywdursrning nrsAsauAses Anqhoduarsed Aquostin uasileviidodinrsarouasesiagiiyadanindudouuansts poueransouasmsidueuiris msenurinslifumsundos dsaurseurisoatussnouvossauustng Dunilitu 3 DA (Richins and Dawson , 1992) Ao 1) nalArsounsasingdauarsednAyuostin 2) naaldnrounsostoitunnuquuosin 3rnsiAasosnsoadunrauansarudvienasitin fina mivdnenmut tnqieadierndaniudtunginssunisdotues wu wgfinsmunsdeautodaaiautoe (Lopez and Villardefrancos, 2013) mqfinsaumsvalnnadrewarites (nieud fsvinos, 2557) wofinass dsvndauavituaantty (sug syeunnErAY, 2554) udu msiduiemminintnwseMnqgy tt Srvmutiuingdentoy Uugitingginssumstoautrod aifierseqiaannnsninanwiiinratuyng Gunnin PiiuvsuuysuvuTAvAs Richins and Dawson (1992) iiiortamudwau 14 te Wuuvutn Useiamdsetiusaueia (Summated Rating Method) dininsin 6 sedu vin “Fain” da “Laisdaae” queried mies orsuniuasdnunuenndamuanideorsuciiituns biinaiine tlfudy Inllnsednw flaurBludetivh uasiievandludetiersih (Bhanthumnavin, 2000) sluanrsinermudy queminiiinnduiudtitertostunginsaunsteaumednaiivismqna wu woainsswusendn ndvarulaih (qrilund Wet , 2545) wofinssunsusendanderwu (waude domgwy, 2546) ua msiduisemmdiindnessetuvtqqne’ dlquemdnd ann ugiinedinssunsdoaudradael Jorma nan ninAnereeAU Ey F Hqun Manion TalaclhinAnnswruMsuguamily Finsedrtuvoninfinn Tnedidudanwuvinves (wouiou Hugwuriu uasany, 2528) fara douaw 15 Ho uuuuiauseinnuseilusauien (Summated Rating Method) fhiwsin 6 aA ann “sBetiga” de “Lisaau" ngudaudsindnveurmunounrselfunqinsmunadeaudradrailiensmayia Andry uaoumschtonaufjauduvuluny dutudrsuemsauoryanadiiinen UfainiudsewsheSadhuaustMavasyanaivanunrsellaqdudlyanautiqey dutmanenueiilarionas Waouuvasramunrseivortuindnvnefegawladrénewosanqunrsel (Endler & Magnusson, 1976) dslunnstinwriingudaudsindnuaeauamunrsallsenouluian 2 fauus ell Heunaitifdonsdaaudrodraitersuqia vaneiis nrsUsediuasuuusenindnwisedy iq ntduatunaviudselomifonnudwesnsdood itersuqiamioufesla danagin nolouazwioutardaatun Mead witiasuqvesuosnntiousiudla deaungaslunsnseyh srunrstoadraitormuqninvesmueannitontiusle duanisAnwwudiaunriadenrsteod ed Jorsaugnas fiarudaniusunganssunsdeaubrodaionsuqra wu nefinssiamndoniiu (8 tan ABaruusi, 2546) wgAinssunrsuTnAdrwnoiiins (Ades Fuvines, 2557) woinssuvilaatw Pqgrtwasdn Sunqassa uaznaus, 2550) niaAdedsemrnininAnyreduvtqged diveunaidayVeridian “Journal, Slipakorn University ISSN 1906 - 3931 mnstotutrodaeionsmqyraaan ugiitinginssunasteaudhodeiiersuqeannniaindnw rset VRquynnt Aiiauntmlunideadud rad ation ranionteladhiindnwwulisnetaundun: mag diauvestinénwr lnsuwutadudsoondu 3 fi Aa 1) Saunrsuseuluda 2) funnn—n 3) shurmunfosilunnsnseih uvvinlsenouietohmnigtuat ues idwou 12 do uuu ‘Useinnseutusaueh (Summated Rating Method) flnnasia 6 seu ann “aSafiqa” fs “hisfaae” aasfugrowanansnlunsnqumungiinsy lusieiAe nadufarmanunselunrsdo duMhodrdMierseuqia muds nasihinanw duping finssumstoauModeiMermuqnady Guns naevinfinentounn dudumsmanisa nrwjanfiiacrnsvaunsdl deilerunlertostutlete Wad manviotadefiduquasintiovnonginsanhy duamaAinwmuiansiudenumanselunrs mmunumgginssadinrmdiniudifungiinssunsdodudrodnaifiersaugna ty wgfinssudonyulsenmu orynaiilagumw (Psouni , Chasandra and Theodorakis, 2016) wafinssuidonmuermrsqunwlu ngafaesail (Chitsaz, Javadi Lin and Parkpour, 2017) udu niaideiisemmininanwrssauviqgy 08 maiuimMMsHluMsAURMENsaaNn WugtinainsuNaoauMad MoT seyIO annndvinfinwrseduviqyetiinsiujarmanninlunsnauqangainssion Tnewuviniuus donitlu 2 2 Aa 1) tledudaniownfinssu uae 2) Uedudernnesiownainssy Cuuuviatatslanyide fidtuau 14 Go uuuuiauseinmiseiiusiue (Summated Rating Method) fhimsin 6 ss@u ain “aSafign” fa “LaisSaa0” Sinvavtadanugiinds Usenous autos amiifeatusoyataluvesindny Wud tne insnvade anuriiieu muaignunisiée sangJuuumgyfluj éuvudlauaemmeanaonanstedu aransokiuaigun stele 2 usents fo sunpignuil 1 savinnungadn@nvaisi@iuaeanunrselsiuay 8 suds lsu énvoais OUIAARIUAUAN NrsUsEuURUUMsAY TagdeN quATnaAA NrsuuUUEEAMAIAON Useaunrseiflaductnann nerdy ByBnacinds uaenrsgntisninasourds sauituiaviurenda Anuouemarenunrsel 2 dauus Ao VirundififviomsdoauMhed wie sui msiugaraanursety misnquRsMofinssy savy 10 duds eansovturengfinssunistoaudrodrieruqia Wh annndavinnwernndallanduniiaiasdeodwiiow 596 singignudl 2 daviurunduednvnsiAuuavannunsdisnury 8 duds daududavhwne nguandrwuzeamunrsel 2 Mauls savy 10 Fauus aruvsavmemgAnssunistedud radial Ferseuyra Witaustoues 40 dul)Veridian E-Journal, Slipakorn University N 1906 - 3452 sangluuunqeduij@uvudtieuuaemadsesnaiananstiaty anunsothunatiansouuuaia aearmusenoy 1 Sadiomosiin ¥ [>| 1. énvaisalsourARAURLAM 2. noaUseiduuriuuvieny a re najinssunsdoduaradasierseuqgies 3. Toqien 4, quanninat Snimunemusorunrsel Snunuzseumsaltunrsdou 1 Tinueiiivionnadeaurhoenadl 1. naatuuuued eiaerniiiou [> Farsuqyieu |) 2. UscounrseifiAiuanmumn nerds 2. madujanuannnsalunardeauer 3, Bunavindo: adnifaragnie i 4, maulgnilaoinnsounia I | i Snuazmstadenmuargindevonindnyn oh =, inet nseade arvrinr muwurenau 1 nrauuUaAmuavanudenvuduessuuslunside Bite ngudaodna mstieillAAmaonneuiroenaanreaindnwrssduuagyqred OF 3 uaxduld 4 vom inerdelutaAvnosightoglungumnuasersontaudosointuselngezounnsAnw nasil Hlovroudsesoriuainveutonnelduaenadrefindu mvaved dduied wuunmwiunow. (Multistage sampling) a 1) quumrinendufifsogluvuanqainns unedradania dudu 4 nerdy 2) fudoyetinanwndutld 3 uaedudll 4 adventure uvaitu 3 seu ust neuemrsanetnenenand eneuduragsiouarenadiminand 4) dusindnwuuslaeannn awnae 30 a Tnul#Enraidonnguiradrauvulmaea delumsuillingutrodwoilalieds Fruay 622 muVeridian “Journal, Slipakorn University ISSN 1906 - 3931 infoiiom Munrsidy (nisis 1) sauiiuilUsynoudauedosiioMdesauvs rnb 11 wuvin dusqwsdsediusque 6 wide vin “sdeiige” fe “bisSaae” wvutaynyelannaoutunds: neoosininnsediqy tive 3 uae 4 druqu 150 au uaethuriasesqumnanwete laeld af 2 Useumn fo 1) mvtuasietmnedawnedwunsruti (Item discrimination) way 2) mvtiasiet shdinlvavdavdiniuésutomunsuuunuvesuuuiailsiiody (r item total correlation) siniiy AunsievtowdUsenouliedudu (Confirmatory Factor Analysis) Howinrutiiesnss (Construct validity) mfunnizvitioga aiviensifiiayalunvidedldnsiiasestuvunnnaunyge (Multiple Regression Analysis) tuusmuuasuvuttiut (Enter and Stepwise) aswilundusauuas 7 ndudou Tauwisars 1) one flo iwi Uned)s 2) insmiady Ao insmtadue insmundegs 3) aeusldun Inermans VBwnsqatio uae damumnand HatdelMiesrevifiuiauoninfloauyaigiutomndudestaenns FunmevieuUsUsuMUUA (Three-ways ANOVA) fase 1 aamvbasneviendaneduunsneda (Fh t), matnnwfowiieneudduduseur na aitaduves usineuuuiin indiunrevhzsnaurieBu (Confirmatory Factory Analysis) Sorouss fo dont mrs sy Palue AUSEA GT SRM stoi * (p>0.05) (20.06) (20.95) @095) (0.08) Luuvienginsnintatut | 18 «315672 0748 121868 109 0.1884 ©0028 0976 0966 006 2uuvininvemjieuwarowgms 18 371855 0772 1anasy 121 O1047 ©0033 96s ©0954 ane? 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OTE 0961 0055 10, uwvinvinuniitivionnstebuk* 12 5312956 08% 53850 43124210981 0970 0.049 iiuuinnfijerumunos Md 3.712960 074 72175 «$8 O1I64 003909700953 0059 vnnuwg: Muuuvinigieahtulunuited luewitedtmnadmgyiue ¢ anni dhe Ineineuvinatadontore fin t 2200; CFA Wlinawhiay 3 Iu 5 ineuvululanianredorh x° LiihiedAaym sadVeridian E-Journal, Sitpakorn University ISSN 1906 - 3432 10> dee ‘50> UE a ow or ao" tw woe oR GIO BO aN GO) gH eee wo we et uso ae ovo pir Stoo sere “oor “ne oito ovot ee Ove ger RF wee Tee ey UNpSMULNf we “ar ee “ee ose eos nanprucnggaanan 01 sor le “we “ae cor cose gmacmarptge t boo ino boo us aris am [A Oc6 sop nap gSMMpN 9 ce vent tis pyuns Geeta ein mh “ae re tui Slow cern mame atnunaancrianng 2 16 a9 rufoaeagrpayynpoge.y°y au um 6 6 4 9 +s» © @ 1 Os vem samey (Z29=N) nesmbunysrumpaveupssnnery nufswurnnwapinep ABDILYRUEN Z BoLELE