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    Salome Kilanava
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    This document outlines an assignment asking students to analyze an article about the University of Wollongong's branch campus in Dubai. Students are asked to discuss the business approaches and marketing strategies observed, consider if public universities could also adopt such approaches, and analyze aspects of the article relating to marketing and image building. The assignment is due on December 16, 2020.

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    This document outlines an assignment asking students to analyze an article about the University of Wollongong's branch campus in Dubai. Students are asked to discuss the business approaches and marketing strategies observed, consider if public universities could also adopt such approaches, and analyze aspects of the article relating to marketing and image building. The assignment is due on December 16, 2020.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    9 views1 page

    Assignment 3

    Uploaded by

    Salome Kilanava
    This document outlines an assignment asking students to analyze an article about the University of Wollongong's branch campus in Dubai. Students are asked to discuss the business approaches and marketing strategies observed, consider if public universities could also adopt such approaches, and analyze aspects of the article relating to marketing and image building. The assignment is due on December 16, 2020.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Business Practices in Higher Education

    Assignment 3
    Article Analysis

    1. Read the article entitled "The Secret of Success for a Branch Campus? It’s All in the
    Marketing" (see the article in Teaching Materials section – Pages A20 and A21)
    2. Please analyze the article (2-3 pages) and answer the following questions:
    - What business approaches did you observe in the activities of the University of
    Wollongong in Dubai? Try to connect your arguments with reading materials on Marketing
    and Image
    - Do you think will it be useful if public universities also adopt such an approach?
    - If so, in which aspects?

    The assignment 3 is due December 16, 2020

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