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  • From Ernest Dichterto Neuromarketing

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    This document is a chapter from a 2010 publication that discusses the evolution of motivation research from Ernest Dichter's early work to modern approaches like consumer ethnography, neuromarketing, and analyses of bio-power. It was authored by Stefan Schwarzkopf of the Copenhagen Business School, who has published 41 papers and been cited 230 times. The user requested enhancement of this downloaded file.

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    This document is a chapter from a 2010 publication that discusses the evolution of motivation research from Ernest Dichter's early work to modern approaches like consumer ethnography, neuromarketing, and analyses of bio-power. It was authored by Stefan Schwarzkopf of the Copenhagen Business School, who has published 41 papers and been cited 230 times. The user requested enhancement of this downloaded file.

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    13 views14 pages

    From Ernest Dichterto Neuromarketing

    Uploaded by

    Marcelo
    This document is a chapter from a 2010 publication that discusses the evolution of motivation research from Ernest Dichter's early work to modern approaches like consumer ethnography, neuromarketing, and analyses of bio-power. It was authored by Stefan Schwarzkopf of the Copenhagen Business School, who has published 41 papers and been cited 230 times. The user requested enhancement of this downloaded file.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/304643740

    Motivation Research — Episode or Paradigm Shift? From Ernest Dichter to


    Consumer Ethnography, Neuromarketing and Bio-power

    Chapter · January 2010


    DOI: 10.1057/9780230293946_16

    CITATIONS READS

    0 41

    2 authors, including:

    Stefan Schwarzkopf
    Copenhagen Business School
    41 PUBLICATIONS   230 CITATIONS   

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    All content following this page was uploaded by Stefan Schwarzkopf on 28 October 2016.

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