1.

Ideally, Starbucks has become a phenomenon worldwide, with more than 24,000 stores in
more than 60 countries. Sales are great even at relatively high prices for its products. This
can perhaps be explained in the United States as well as other wealthy markets. To the
less developed and emerging markets, Starbucks' success is explained by a different
concept. Starbucks' success in a foreign market entry in less developed and emerging
markets can be explained through a partnership which creates benefits for the company.
The partners have sufficient financial services to saturate the market to ensure no
imitation possibility. The success in partnership comes with soughing partners with
ability and experiences in the location of prime real estates for locating coffee bar. The
partnerships help in Starbucks' international operations and entry into foreign markets of
less developed and emerging markets.
2. Arguably, I expect the growth of the number of Starbucks stores worldwide will continue
into more countries as this will increase their global expansion and control of world
coffee industry which consequently will increase the revenue to the company. Increasing
the number of stores worldwide increases public trust and access to Starbucks' coffee on a
global scale. Starbucks will tend to enjoy marginal benefits associated with an
international expansion such as an increase in capital, assets' base, as well as increased
profits.
3. Arguably, I do not expect Starbucks to change their foreign market entry in any way even
if their CEO, Howard Schultz steps down. This is because Starbucks foreign market entry
strategy has proven to be successful in most of the global market settings which therefore
makes it a good strategy. Changing foreign market entry strategy might result in
unnecessary cost and risks which might reduce success in the foreign market entry.