● Who are the authority figures, thought leaders, and big brands in your niche?

● Cambridgesatchel
Myntra
● Smartertravel
● Nomatic
● Trendhunter
● Gearbest
● Thebrokebackpacker
● Hippie in heels
● Sifubeg
● bag2u

● What books, newspapers, magazines, and media outlets does your audience
engage with?
● Wmagazine
● Thetravelmagazine
● Afar
● Travel mag

● What types of events does your audience they attend?

● 10times

● What are your audience’s favorite websites?

● xyz

● Where does your audience live?

● Canada
● USA
● UK
● New Zealand
● Australia
● What other relevant products does your audience use?
● xyz