Quote by CEO of Mcdonalds

"Corporate responsibility means many things to many people. At McDonald’s, being a

responsible company means living our values to enable us to serve food responsibly, and
work toward a sustainable future."-Jim Skinner, CEO McDonald's Corporation

 ENGAGING WITH THE EXPERTS – MCDONALD’S GLOBAL ADVISORY

COUNCIL (GAC)

Mcdonald know they cannot address these issues alone. In 2004, they established the GAC –
an international team of independent experts – to provide with expert guidance on approach
to nutrition and well-being.

Environmental responsibility of Mcdonalds

McDonald’s takes its responsibility to the environment seriously. In 1990, they established
Global Environmental Commitment, and since then, they’ve been focused on incremental
improvements designed to continuously improve our environmental performance, both in
their supply chain and in their restaurants.

At the restaurant level, they’re focused globally on three main fronts:

 Energy Efficiency
 Sustainable packaging and waste management
 Green restaurant design
 

 
 
Energy efficiency – Find further ways to increase energy efficiency in their restaurants to
save money and reduce environmental impact.
 
Sustainable Packaging & Waste Management – Continue exploring ways to reduce
environmental impacts of consumer packaging and waste in the restaurant operations.
 
Green Restaurant Design  – Enhance current strict building standards to incorporate further
opportunities for efficiency and innovation in the design and construction of the restaurants.
Mcdonald’s first green restaurant opened in Sweden in 2000, followed by additional green
restaurants in Germany, Costa Rica, Canada and Brazil.
When it comes to sustainable packaging and waste, less is more 
Environmental impact is one of five criteria incorporated into McDonald’s process of
developing food and beverage packaging. The other four criteria are functionality, cost,
availability of materials and impact on operations. From an environmental perspective,
Mcdonald’s focus on reducing the impact of packaging and improving waste management
practices.

Mcdonald approach considers a product’s entire lifecycle: It starts from the source of
materials and the design of food packaging, and finally, Mcdonald’s look at “end of life”
options such as recycling and composting.

Committed to the well-being of the customers

There is increasing concern about obesity rates and related risks to well-being among
consumers, governments and NGOs, and health and nutrition experts. Mcdonald’s takes these
issues seriously, and are working to do what they can as a company to positively influence
the situation.
 
Mcdonalds knows their customers are counting on them to meet their expectations in three
main areas, so that’s where they’re focused:
 High-quality choices
 Consumer friendly nutrition information
 Communicate reponsibly
 

 
High-Quality Choices - Continue to develop high quality menu offerings that provide
customers with a range of choices that meet their needs and preferences and that fit in a
balanced diet.
 
Consumer-Friendly Nutrition Information - Enable consumers to make the right decisions
- continuing to provide even easier access to nutrition information
 
Communicate Responsibly - Continue to refine marketing and communication practices,
particularly to children eg- happy meal system where they give toys.

Mcdonald’s Global Advisory Council (GAC) is an international team of independent experts

assembled by McDonald’s to provide them with professional guidance in the areas of
nutrition and children’s well-being. The Council plays a vital role in helping Mcdonald’s to
continuously evolve thinking and approach in these areas. Members provide them with
valuable insights, direction and recommendations about how to continue delivering a more
beneficial experience to children and families.
 
Since 2004, the GAC has provided McDonald’s guidance on key areas such as:
 
 Global nutrition labeling
 McDonald’s “what i eat, what i do” children’s well-being platform
 Potential risks and issues in the marketplace
 Future trends

 
McDonald’s Corporate Responsibility = Values in Practice
For McDonald’s, corporate responsibility is about living our values each and every day. It’s
about taking action, achieving results and always maintaining open lines of communication
with our customers and other key stakeholders.
 
We’re determined to continuously improve our social and environmental performance. We
work hard, together with our suppliers and independent restaurant franchisees, to strive
toward a sustainable future – for our company and the communities in which we operate.
 
From the beginning, we’ve been a company committed to doing the right thing. Today, our
values continue to be the foundation for who we are, what we do, and how we operate.

MCDONALD’S VALUES
 
We place the customer experience at the core of all we do
Our customers are the reason for our existence. We demonstrate our appreciation by
providing them with high quality food and superior service, in a clean, welcoming
environment, at a great value. Our goal is QSC&V for each and every customer, each and
every time.
 
We are committed to our people
We provide opportunity, nurture talent, develop leaders and reward achievement. We believe
that a team of well-trained individuals with diverse backgrounds and experiences, working
together in an environment that fosters respect and drives high levels of engagement, is
essential to our continued success.
 
We believe in the McDonald’s System
McDonald’s business model, depicted by the “three-legged stool” of owner/operators,
suppliers, and company employees, is our foundation, and the balance of interests among the
three groups is key.
 
We operate our business ethically
Sound ethics is good business. At McDonald’s, we hold ourselves and conduct our business
to high standards of fairness, honesty, and integrity. We are individually accountable and
collectively responsible.
 
We give back to our communities
We take seriously the responsibilities that come with being a leader. We help our customers
build better communities, support Ronald McDonald House Charities, and leverage our size,
scope and resources to help make the world a better place.
 
We grow our business profitably
McDonald’s is a publicly traded company. As such, we work to provide sustained profitable
growth for our shareholders. This requires a continuing focus on our customers and the health
of our system.
 
We strive continually to improve
We are a learning organization that aims to anticipate and respond to changing customer,
employee and system needs through constant evolution and innovation.