TEST INSTRUMENT

 
   
ITTE 101c – Fundamentals of Business Analytics
MIDTERM EXAMINATION
1st Semester, School Year 2020-2021

NAME: ________________________________ Score: ________

Course, Year & Section: _________________ Date: _________

I. Multiplication. Choose the best answer. Encircle the letter of your answer. (2pts each)

1. It is the use of data, IT, statistical analysis, quantitative methods and mathematical
based models to help managers gain improved insight about their business operations.
a. Analytics
b. Application
c. Analysis
d. Analyze

2. These are applications of Business Analytics except one:

a. Management of customer relationships
b. Supply chain management
c. Pricing Decisions
d. Predicting Lottery Number

3. It uses data to understand the past and present.

a. Descriptive Analytics
b. Predictive Analytics
c. Prescriptive Analytics
d. Preventive Analytics

4. A type of Business Analytics that analyzes past performance.

a. Descriptive Analytics
b. Predictive Analytics
c. Prescriptive Analytics
d. Preventive Analytics

5. A type of Business Analytics that uses optimization techniques

a. Descriptive Analytics
b. Predictive Analytics
c. Prescriptive Analytics
d. Preventive Analytics
6. In implementing descriptive analytics in department store reducing prices, it
implements:
a. Examine historical data for similar products
b. Predict sales based on price
c. Find the best sets of pricing and advertising to maximize sales revenue
7. Harrah’s owns numerous hotels and casinos, what type of analytics in setting room
rates and allocations, and when to offer perks and rewards to customers?
a. Descriptive Analytics
b. Predictive Analytics
c. Prescriptive Analytics
d. Preventive Analytics
8. It is a collected facts and figures.
a. Data
b. Database
c. Information
9. The collection of computer files containing data
a. Data

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b. Database
c. Information
10. It is a knowledge that comes from analyzing data
a. Data
b. Database
c. Information
11. In implementing Business Analytics, these are used to quantify performance.
a. Metrics
b. Measures
c. Discrete
d. Continuous
12. In implementing Business Analytics, these are numerical values of metrics.
a. Metrics
b. Measures
c. Discrete
d. Continuous
13. Customer’s province location is what kind of data based on measurement scale?
a. Nominal
b. Ordinal
c. Interval
d. Ratio
14. Survey responses such poor, average, good, very good are example of what kind of
data?
a. Nominal
b. Ordinal
c. Interval
d. Ratio
15. Temperature readings are what kind of interval data?
a. Nominal
b. Ordinal
c. Interval
d. Ratio

II. Application and Analysis (10 pts each)

Week Price TV Online Promo % Sales

Advertising Advertising
1 P10.00 P2000 P1000 5% 350
2 P12.00 P2000 P1500 5% 450
3 P10.00 P1500 P2000 4% 340
4 P11.00 P1000 P1000 7% 460
5 P12.00 P2000 P2000 5% 500

A. Compute for the following sales considering this decision model and the variable
Options 1 and 2, then answer number 3:

Sales = 3300-0.04*(Price) + 0.4*(TV Adver) + 0.10*(Online Adver)

+ 0.05*(Price)(TV adver + (Price*Promo))

1. Option 1: Price=P12.00; TV Adver=P1500; Online Adver=P1500; Promo=5%

2. Option 2: Price=P15.00; TV Adver=P1400; Online Adver=P1200; Promo 7%
3. Considering the variables, what Given will produce more sales? What maybe the
reason for it?

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III. Create the excel formula for the following queries.(5pts each)

1. Minimum Quantity = ___________________________________________

2. Maximum Quantity = __________________________________________
3. Total Order Costs = ___________________________________________
4. Average Number of A/P Months = ________________________________
5. Number of Purchase Orders = ___________________________________
6. Number of O-ring Orders = ______________________________________
7. Number of A/P Terms > 30 = ____________________________________

Prepared by: Recommending Approval: Approved:

ALVIN R. MALICDEM SHEENA I. SAPUAY ALVIN R. MALICDEM

Instructor Program Chair Dean

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