Case study MYDIN Wholesale Hypermarket Ata glance Industry: Retail Market: Retail - Wholesale Hyper Applications: Inventory Tracking, Warehouse Management Products: Interm (K616 Near/ Mobile Computer D imager Engine EX25 Partner: Clapper Technology Sdn Bhd Intermec: Despite their humble origins, MYDIN has emerged as one ofthe top players in Malaysia's competitive hypermarket industry. Que to its law pricing strategies ‘and economically-priced goods, the ‘company have been experiencing significant leaps and bounds in spite of the recent price hikes occurring in the country. Its core business activities are mainly wholesale and retail. Mydin sells abroad range of domestic goods and its stores provides everything ranging from food: line, soft line, atd-line and household items, In addition to that, they also stock Lp an assortment of dally supplies of Muslim goods to the selected consumers. By embracing the Halal (permissible in ‘accordance tothe Islamic laws) concept, ‘they dominate over the Muslim market Which comprises aver 60% ofthe local population. Further accompanied with 2 vision to transgress past the diverse backgrounds, upbringing, and educational levels of the society, MYDIN have managed to establish a solid position among the local market and the heart of the people. Since its inception in 1957, the MYDIN group had grown steadily and at a ‘commendable pace under the leadership fof Dato’ Hall Ameer All bin Mydin and his brothers. Theirfirst store was located in Kot2 aharu, Kelantan and mainly sold toys imported from Thalland, After 40 years of service, they currently own 40 outlets ‘throughout the nation which included: 2 Hypetmatkets, 24 Emporiums, 1 Superstore, 7 Mini Markets and 6 Convenient Stores, The stores are strategically situated al ‘over the Klang Valley, Terengganu, Kota Bharu, Seremban, Nil Johor, Alor Setar, Melaka, Penang, Pahang and Kelantan, From Paper to Computer {sits business expanded in recent years, MYDIN found that its traditional marual warehouse record-keeping system could no longer cope with the frantic pace of stock movement. When its branch network ‘expanded, more stock picking requests were necessary along with returned ‘goods, damaged stocks and goods in transit. Everyday, MYDIN's warehouse receives large shipments of merchandise Fram both local and overseas sources including Bangladesh, China France, Hong Kong, India, Indonesia, Korea, Pakistan, Singapore, Taiwan, Thailand, Turkey, United Arab Emirates and United kingdom as well as customers’ orders from thelr various outlets. MYDIN resolved ‘to upgrade its traditional system to an integrated Warehouse Management System (WMS) with a barcode record and scanning system and looked toa rellable partner for implementation. MYDIN found itin intermec’s Malaysia partner, ClapperTechnology Sdn hd. MYOIN briefed Clapper on it intention to implement ‘a comprehensive WMS system and procure a robust hardware platform that Is scalable and econamical to aperate. When introduced to Intermec's hardware, MYDIN's IT department did not take long to ‘decide after initial testing and equipment definition. Intermec’s CKBT handheld ‘mobile computer was MYDIN's choice as passed all tests on reliablity and dural. For ts initial implementation, MYCIN deployed 30 units af CKS1 mabile computers, integrated with EX25 near farscan engine. With its compact size and highly durable design, the EX25 is Suitable for omni-directional near and far range requirements at distances from 6 Inches to over S0 feet, More importantly, the EX25 enables scanning of 1D and 20 barcodes, an attribute MYDIN finds ‘extremely useful. The CK61 was deployed In MYDIN's main warehouse receiving and picking areas in Subang Permai, near IMYDIN headquarter office. as a result of the WMS implementation, MYDIN was able toredesign their entire warehouse work process by simplifying the initial procedures with the assistance of the new datacapture system and thus, directly increasing efficiency and reducing logistics errors. “The role of intermec’s equipment is to work as mobile terminals within the warehouse. Basically, all products ‘that comes into the warehouse will be scanned and put away,” said Malik Murad Ali, the IT Director of Mydin Mohamed Holdings Bhd, who oversaw the purchase and implementation of Intermec products into MYDIN's warehouse. Intermec: One of the key factors which prompted MYDIN to select Intermec is the rugged design and robustness of the CKEI, which ‘can withstand tepeated drops from high ‘ground. Additionally, Intermec's security feature, Launch which Is embedded within allunits is preset to lock the operating system automatically, prohibiting the staff to-eplot the computer far personal use. ‘Asa result, efficiency Is up and equipment downtime is minimized, enabling the employees to complete more tasks in aday. In terms of automation, there has been increase n accuracy due to the ‘computerization the warehouse system, which proves to be much more effective ‘than relying only on manual labour. “One ron a4 sa02 Toh an 8 way to look at the productivity is through the number of outbound shipment we can handle, Previously, even on a peak day, there were only 15 truck movements to ship out the products because everything was manual-driven. After we automated the process and with intermec as the key data capture device, almost immediately we achieve a twofald increase and now we can handle about 25 leads in a single day.” Malik noted with much satisfaction. With stocks packaged and placed roof high Intheir250 000 square feet warehouse, the highly versatile EX25 20 scanning engine comes in handy as It allows the warehouse staff to virtually scan any kind of barcode, Under any orientation, ata variable range of distance. “There has also been 60% Increase on throughput and fewer mistakes were made by our staff. Before ths, the goods anly go through visual inspection but naw everything has a barcode and has tobe scanned, in order fr the system to recognize and update it into our inventory he added. “With the new solution, we are cutting off all these ayers of data entry. In view of their successful partnership with Intermec, MYDIN have plans to deepen thelr contract and increase the number af KG! units at thelr warehouses from time totime, whenever necessary, With the success and quick integration of Intermec product into their main warehouse, the organization Is confidant and sees potential Ina continued partnership with Intermec.