Rohan Tandon Contact: xxxoacox / E-Mail: xxx@rediffmail.com MANAGEMENT PROFESSIONAL: Sales & Marke 1g / Business Development / P&L Accountabi © Extensive business background with sound understand ing of the basic framework of operations © Repeatedly produced sustained business and revenue growth in changing markets © Possess an integrated set of competencies that encompass areas related to Channel Development Profile Summary A seasoned professional with over 20 years of commendable success i ~ Sales & Marketing ~ Business Development ~ PRL Accountability ~ Channel Management ~ Key Account Management ~ Profit Centre Operations ~ Brand Management ~ Process Enhancement ~ People Management ‘+ Adroit in handling the business development, identifying & developing new markets, handling lead generation & client retention and achieving the set targets for Modern Trade, Rural marketing, Cash & Carry, $SS, et. ‘* Proficient in preparation of business plans, competitors profile & monitoring operations at regular intervals with focus on profitability; demonstrated acumen in handling distribution across various parts of the country ‘+ Proven ability in achieving / exceeding targets, opening new and profitable product/services markets and setting up business operations in untapped markets nction of exploring new markets for businesses growth and streamlining sales & marketing operations ‘+ Exposure in market development, product positioning & handling distribution network ‘+ Result oriented achiever with exeellent track record for identifying opportunities for accelerated growth Core Competencies ‘© Formulating long term / short term strategie plans, conducting, negotiations & marketing operations thereby achieving increased sales growth across region ‘+ Steering operations with a view to achieve organizational objectives and ensure profitability Networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach. Conceptualizing & implementing the sales promotional activities as a part of brand building and the market development effort Recruiting, mentoring & training personnel for the marketing team for ensuring optimum performance to deliver quality services in market Organizational Experience ‘Since Nov’1994 with RBM (North) Cargill Foods India Key Result Areas: ‘+ Spearheading entire gamut of operations for Consumer Pack Vertical (North Region), with turnover of INR 600 Crores ‘© Responsible forall India channel development and marketing strategy implementation ‘+ Leading the team of 3 RSM, 1 Channel Development Manager directly report & Customer Marketing, Modern Trade, HR and Supply Chain with dotted line reporting ‘© Rendering services as: (© Profit Centre Head for the region w.rs distribution costs of the region © Business Head to drive a customer focused organization ‘+ Entrusted with the responsibility of building distribution, coverage, BTL activities & overall market access of business Significant Accomplishment Awards & Laurels: ‘* Best Region Award 2012-2013 at Cargill India ‘© Best Region Award 2011-2012 at Cargill India Key Initiatives: Successfully implemented the FMCG model to enhance operational efficiency ‘+ Spearheaded the Management Trainee Program for Cargill North and mentored MTs from Premier institutes & Graom them to face industry challenges + Introdiced Territory Sal them through a Sales Tra s Officer Program to develop the Frontline capability program to recruit from Tier 2 B schools and putting, 1g, Market Visit and Mentoring to create internal talent Pipeline ‘Academic Details ‘* PGDBM (Marketing & Finance) from IMT, Ghaziabad in 1995 ‘+ MSc. (Molecular Biology) from Delhi University, Delhi in 1990 ‘* BSc. (Botany) from Deshbandhu College, Delhi University, Delhi in 1987 with 1% rank in the university Personal Details Date of Birth: 10% August 1966 Addres 54, DLF Garden City, Gurgaon - 120002