Product Strategy

Nowadays, diseases are rampant and continuously affect the life of every individual
and the economy. According to Sanchez (2020), leading diseases affecting communities
were hypertension, acute lower respiratory tract infection and pneumonia, urinary tract
infection, bronchitis, influenza, acute watery diarrhoea, asthma, tuberculosis and diabetes.
These diseases increase the emergence of health consciousness which promotes healthy
lifestyle especially in choosing the right amount of food. In this matter, condiments which are
part of our daily meal needs to be natural like natural sugarcane vinegar to add health
benefits.
As stated by Healthyfiy (2020), one of the most important health benefits of
sugarcane vinegar is its diuretic meaning that it helps in treating urinary tract infections,
kidney stones and ensures proper kidney function. Its alkaline properties are good for
treating acidity and stomach irritation. Also, it has a low glycaemic index (GI) which is
recommended for diabetic patients, and exhibits laxative properties which improves bowel
movement and relieves constipation.

Another important health benefit of natural sugarcane vinegar is that it is rich in

healthy types of carbohydrates, proteins, iron, potassium, and other essential nutrients that
makes our plasma and body fluids. Moreover, sugarcane juice is rich in minerals which helps
in preventing tooth decay and bad breath. Thus, D&G natural vinegar products are healthier
and have more uses than commercial white vinegar.

Furthermore, time makes D&G vinegar products more sour resulting in unlimited
shelf life which is good for the business, resellers and consumers. The business is currently
creating different product varieties to cater different taste preferences, currently getting DTI
approved certificate to assure its product quality, implementing manufacturing standards to
its employees and control measures to avoid internal failure like rework. Thus, D&G wants to
promote natural sugarcane vinegar to support local farmers produce and contribute to the
well-being of the community.