UNIVERSIDAD TECNOLÓGICA DEL VALLE DE TOLUCA

DIRECCIÓN DE CARRERA DE MECATRÓNICA Y SISTEMAS PRODUCTIVOS

ASIGNATURA:

Negociación Empresarial

NOMBRE DEL TRABAJO:

Plan De Negocios

ALUMNOS:

Villavicencio Moreno Lázaro Román

GRUPO:
MT-105

PROFESOR:
Eduardo Muciño

DECIMO
CUATRIMESTRE

SEPTIEMBRE - DICIEMBRE 2020

LERMA, ESTADO DE MÉXICO, DICIEMBRE DEL 2020
 Villavicencio real estate

Family business, specialists in the sale and rental of flats, apartments, houses, villas
and premises.

MISSION

Provide a personalized real estate advisory service aimed at taking care of our clients'
assets, with ethics and professionalism, providing our clients with personalized and
comprehensive real estate advice, with ethics, honesty and discretion, always oriented
towards personalized service in all stages of our intervention in the sale, purchase or
rent, based on our experience and training in the sector.

VIEW

To be the best alternative for those who want the help of a real estate professional, from
a close and decisive relationship, offering the most innovative proposals.

That our clients feel fully accompanied and advised throughout the process of buying a
property, to improve their quality of life.

VALUES

Teamwork: we encourage everyone's participation to achieve a common goal, sharing

information and knowledge.

Ethical conduct: we act with professionalism, moral integrity, loyalty and respect for
people.

Customer orientation: we focus our efforts on customer satisfaction, providing

competitive and quality solutions.

Innovation: we promote continuous improvements and innovation to achieve the highest

quality from profitability criteria.

Transparency: Acting consistently with open and timely information

Identification of the problem to be solved (Description of the need).

The house is on the market for $600,000, but your research, backed up by your broker’s
opinion, tells you it’s overpriced. By your estimate, a fair price would be $500,000, but
when you offer that amount, the seller tells you that you are “not even close” and
doesn’t counter. You think the seller is in denial about the slump in the housing market,
which has affected prices in your town quite a bit.

The discussion

In your circumstance, a “loose” deal structure might provide a way forward. Imagine that
you make a slightly higher offer (it is, after all, your “perfect” house) of, say, $525,000.
Then give the seller 60 days to keep shopping the house. If a better offer comes in
during that time, the seller has the right to walk away by paying you a “breakup fee”—
say, $25,000 or less.

Identificación de las alternativas de solución

This deal structure creates value based on the different beliefs about the value of the
house. In effect, you are saying this to the seller: “You think the house is worth
$600,000, but I think you won’t get a better offer than my $525,000. I’m so confident in
my belief that I’m willing to give you 60 days to prove me wrong. If you do find a better
price, I’ll keep looking for the perfect house. If you don’t find a better deal, we’ll close in
60 days at my price.”

Deal Competitor My business

Income 525,000 600,00
Price average high
Quality average high
Objectives

Our goal is to achieve and maintain the highest standards of customer satisfaction in
the real estate sector, through our innovative properties and services.

Our goal is to ensure a strong competitive position in our relevant markets, through a
creative real estate offering and operational excellence.

Our goal is to continually demonstrate our commitment to sustainable development and

play a leading role in social responsibility within our circle of influence.

Our goal is to have long-term financial performance, and to be the most recommended
organization in our industry.

The code of conduct is our guide to doing business.

Closing by concession

Exposed to the client the advantages, savings, the comfort obtained and the
convenience that we have offered in the home sales distribution system, actions will be
taken necessary for the start of the project as soon as possible. It is concluded with a
legal document, which meets the productivity suggested by our client and a number of
days for the sale of the house that is quite profitable for the professional maintenance of
the same.