Allyza R.

Renoballes Facilities Management

BSBA- 2A Mr. Eduard Cruz

McDonald’s Competitive Advantage through Layout Design

1. The type of layout present in the given case is the office layout. This position workers,
equipment and spaces to encourage efficient movement of information. It describes the
location of resources and their relationship to each other. The layout of a typical fast food that
McDonald’s have is both Process Layout and Product Layout. It basically pursues hybrid layout
that is because, few processes require process layout and few processes require product layout.
Process layout is the layout which is arranged according to its function. Process layout aims at
improving the process efficiency. McDonald’s in term of customization, we can understand that
it sits on a high level on the product process. McDonald’s offer a range of healthy products in
conjunction with their less ‘healthier menu’ whether it be breakfast, lunch or dinner.

2. The strategy refers to the overall working and general environment offered by the McDonald.
It includes the personal level, service and product layout, interior and exterior. McDonald has a
policy to serve the fresh food to its customers in a minimum time and at the same time they
want to get as many as possible customers to get the more income. The most important thing
on which McDonald operational department concentrate is the customer’s satisfaction.
Customers satisfaction can only be achieved if it serves the customers with a good quality food
in a quickly with minimum price. In order to perform this whole process McDonald has a very
specific type of layout. This layout gives an easy access to the staff to serves the customers in a
quick way.

3. McDonalds must Reorganizes people and machines into groups to focus on single products
or product groups. Competitive advantages are conditions that allow a company or a country to
produce a good or service at a lower price or in a more desirable fashion for customers. These
conditions allow the productive entity to generate more sales or superior margins than its
competition. Competitive advantages are attributed to a variety of factors, including cost
structure, brand, and quality of product offerings, distribution network, intellectual property
and customer support.