Having a good impression to the public is one of the important thing that a company should have.

But its was really hard to established a good impression to your consumers that ileven a marketing

strategy can't make. So most of the company uses different kind of strategy to gain the popularity they

need just like involving in to different civic activity like charity works.

According to NCVO A charity is an organisation set up to help society in some way – whether

that’s helping certain groups, promoting arts or sport, or helping the environment or animals.A charity’s

aims have to fall into categories which the law says are charitable – such as the prevention or relief of

poverty, or the advancement of the arts, culture, heritage or science.

The main purpose conducting charity works is to help other people like abandoned children in the

orphanage or sick person. To give assistance to the poor families and give back the blessing that they

receive in the company. But as what they notice having charity work makes an appeal to public, it makes

them more popular to people and to other companies. So most companies started to involve in this kind

of activity to gain publicity.

Most of the companies believe that involving in some civic activity will help them to gain

popularity through having a foundation, gift giving. Medical missions and many more. This kind of

activity help to make an impact to people. But how did it affect the publics mind?. According to Stephen

Dilworth of forester most consumers think businesses should support charities and nearly half are more

likely to buy from companies that donate to good causes. Its means that charity makes more costumers.