Assessment 1: Visualization with MS Excel (10 Marks)

1. Sales Dashboard

The file “Sales-Dashboard.xls” contains sales data in 2014

Create a Sales Dashboard showing the following: (Add Slicers to make the dashboard
dynamic)

 Sales Trend in 2014

 Sales by Region
 Sales by Sales person
 Top 5 customers in 2014
 Transaction count by Invoice amount

2. Analyze/Understand the customer base of ESPN magazine.

The file “espn.xls” has demographic information on a randomly chosen sample of
subscribers to ESPN (Sports) magazine.
You are a marketing analyst trying to increase subscription to the magazine via
promotions.
You are trying to understand what kind of person is likely to subscribe to ESPN.
Analyze this information with visuals and come up with suggestions/recommendations
to ESPN’s marketing promotions.
(Tip: Answer questions such as: What is the age group that mostly subscribe to ESPN
magazine. What is the gender breakup of subscriptions? How will Income distribution
help? Is Location telling you something? What about combination analysis of Age and
Income?)